درخت حوزه‌های تخصصی

The purpose of this research is to identify the components and indicators of social marketing in small and medium businesses with a resistance economy approach. This research is philosophically positivist with an inductive approach. The current research, from the point of view of the objective, is a descriptive research that has been conducted in a mixed manner. The method of data collection in this research was library and field through interviews with 30 university experts in the fields of management and marketing, organizational experts, management and economics, including top managers, experts, professors and related in the field of management and economics, who the purposeful sampling method was chosen by snowball method. The findings of this study showed four dimensions in the form of 12 components and 46 indicators. The quality dimension has four components: "Technical quality", "Execution quality", "Communication quality" and "Marketing quality", the value dimension has two components: "functional value" and "Emotional value", the behavioral dimension has four components: "Audience cooperation". Motivational desire", "Tension tolerance" and "Customer attitude" and communication dimension are also two components of "Creativity and innovation" and "Democracy". Therefore, based on the results obtained from the research findings, it is suggested that arrangements be made based on knowledge and communication and information innovations to promote social marketing in small and medium businesses with a resistance economy approach.

The present study aimed to investigate the effects of institutional quality on the export ofintermediate goods 3 by developing countries according to good, moderate, and bad institutionalquality conditions. The institutional variable included the World Bank’s average goodgovernance index. The estimation of the model was carried out using panel data for 1997-2021on a sample of 131 developing countries by the application of the Estimated Generalized LeastSquares (EGLS) method. The results show that the institutional quality has an impact on bilateralexports of developing countries only among the pairs of countries with similar conditions ofmoderate institutional quality. Thus, the governments of developing countries having moderategovernance conditions need to prioritize development and extensive reforms concerninginstitutional development to increase their exports of intermediate goods.JFL Classification: F14, O14, O24, Q58

Uncertainty and critical conditions have become one of the most important challenges in the world today. In order to achieve superiority in economic competition, the supply chain must be designed in such a way that it has the necessary resilience in critical situations. One of the things that can be considered in this regard is the role of social media in the resilience of the supply chain. Considering the impact that social media has on business processes and considering the rapid and significant advances in information and communication technology, the use of social media in risk situations can be very effective. This research examines the role of social media in the resilience of the digital supply chain with a hybrid approach. The results of this research include 118 open codes, 43 core codes, and 13 main categories. The 13 selected codes of this research are placed in the form of five general categories of causal conditions, contextual conditions, intervening conditions, strategies, and consequences. Causal conditions include 2 selective codes, 8 concepts, and 21 open codes. The contextual conditions include 3 selected codes, 10 concepts, and 25 open codes. Intervening conditions include 2 optional codes, 7 concepts, and 21 open codes. The strategies include 2 selected codes, 7 concepts, and 19 open codes. The results include 4 selected codes, 11 concepts, and 32 open codes.

The present study aimed to provide a model of organizational culture types affecting the perceived organizational performance according to the role of organizational learning has been done. The statistical population of this study includes the employees of the Kohgiluyeh and Boyer-Ahmad Agricultural Jihad Organization. The present study is practical in terms of nature and purpose, in identifying the types of organizational culture of qualitative research, and in identifying the relationships between variables in terms of research method. The statistical population in the fuzzy Delphi method was 15 experts who were sampled by a purposeful judgmental method. At the structural equation modeling, 220 employees were sampled by a simple random method. In order to collect the data, questionnaires were designed in the form of a fuzzy Delphi method and the Likert spectrum. The software used in this study is Smart PLS (version 3), SPSS (version 25), and Excel (version 2016). With the fuzzy Delphi method, between 23 dimensions identified from the literature, 14 were approved by experts. The results of the PLS method indicate that all hypotheses except the effect of the adhocracy culture, development culture, and employees supporting change according to the role of organizational learning on perceived organizational performance were confirmed. The results showed that the leadership component has the highest effect on organizational learning according to the role of organizational learning with a beta of %0.594.

Neuromarketing and its tools are an emerging and evolving field that bridges the gap between consumer behavior studies and neuroscience. These new technologies are used in the field of neuromarketing and neuroscience to observe the brain areas involved, for example, in seeing, hearing, or smelling the product. For example, functional magnetic resonance imaging (FMRI), electroencephalography (EEG), and event-related potentials (ERP) are used to identify the active points in the consumer's brain when they see, smell, or hear the product or service being tested. How these different techniques and tools work in neuromarketing has always been somewhat confusing to marketers. This study aims to examine the research articles published on the ScienceDirect website by identifying the current state of neuromarketing tools and electroencephalography (EEG) in neuromarketing to identify research gaps and provide recommendations for the application of this technique for experimental research for marketers. Using a two-stage bibliographic methodology, we show that although "neuromarketing" is the focus of research on the ScienceDirect website, there are not many empirical studies examining electroencephalography (EEG) and the combined use of this technology in consumer behavior. However, the use of this tool to screen messages and promotional materials has received the most attention. This study highlights the limitations of a systematic investigation of EEG issues in neuromarketing by examining FMRI, EEG, and ERP technologies. It also focuses on consumer behavior, particularly online shopping decision making, website design, and consumers' physiological responses to the brand. In addition, future studies are expected to be completed by combining EEG and neuromarketing technologies.