درخت حوزه‌های تخصصی

The current research mainly aims to investigate the effective factors in creating a food tourism brand in Shiraz. The statistical population includes all experts in the field of tourism and hotel management, food, cooking, and restaurant industry, and tourists, who were selected using the purposeful sampling method. First, 13 factors were identified according to research literature. The identified factors were given to 10 selected experts who were aware of the desired criteria. Then, the relationships between these factors were determined using the fuzzy Dematel method, and the answer to the second question was also determined. The results showed that the factor of investment in the field of food tourism, and using new advertising tools in this field are the most important thing in creating a food tourism brand in Shiraz. The parameters of food quality and food authenticity are the most effective in this area. In addition, creating a good feeling towards the brand and advertising, in this field are among the most effective parameters, respectively. Food tourism branding issue is the most important issues that should be considered in Shiraz. In this regard, it is possible to identify the foods of Shiraz as intangible cultural heritage, bring them to the national register, prepare their files for global registration in UNESCO, and conduct cultural and political consultations so that the files should be presented at the international level.

Basically, the progressing society without the presence and existence of specialized work resources with strong tendencies towards ethics and professional principles in the work environment will not be able to achieve its lofty goals and experience development and growth in various economic, political and cultural sectors. Based on this, the current research aims to provide a model of professionalism in the system Iran administration was done. The current research is a qualitative research method. Research in terms of the result of the component It is developmental-applied research that the statistical population of this research is 25 elite people identified in the University of Medical Sciences They were from Shiraz, who were interviewed who had at least 10 years of experience and had a master's degree and a doctorate and the snowball sampling continued until the opinions of these experts reached the point of theoretical saturation and direction Conducting research after designing the general questions and formulating the interview process, conducting in-depth interviews with experts became. The data collected in this research were combined using thematic analysis technique. To review the validity of the research findings was presented to the participants and the text of the theory was studied by them and their points of view were applied at the end of this research, it was studied and reviewed by the professors, and some points were made to modify or change the final theory became. Reliability of data by showing the path of researchers' decisions and also placing all the raw data of the analysis done, the codes, categories, the process of studying the primary goals and questions were given to the academic professors and the desired corrections applied. In order to analyze the data, schematic analysis and data base theory were used. In the presented model, and social accountability as causal factors, organizational conditions as background factors, requirements and necessity environmental factors as intervening factors. In addition, with strategies such as creating open doors for dialogue Knowledge and convergence of actions with professionalism can lead to consequences such as social, financial and behavioral functional results Clients and employees found hands.