درخت حوزه‌های تخصصی

The purpose of this study is to design a strategic model for international marketing of Iranian handmade carpets - a combined approach. The present study, in terms of its basic applied purpose, in terms of nature, survey research and in terms of paradigm, combined-exploratory research, sampling in the qualitative part of the research was done purposefully and in the quantitative part was done by simple random sampling. In the qualitative stage with 12 experts, who were mainly academic experts in the field of international marketing and senior managers of companies exporting Iranian handmade carpets, the interviews continued until theoretical saturation was achieved, and the sample of the quantitative section consisted of 196 people selected according to the Cochran's formula and the research tool in the qualitative section has been identified using the exploratory method of strategic components of international marketing of Iranian handmade carpets and the factors affecting it and in a small part it was evaluated through descriptive-survey research. The sampling method in the qualitative part was purposeful and in the quantitative part was simple random. The research tool in the qualitative part of exploratory interview was semi-structured and in a small part, for the strategic evaluation of international marketing of Iranian handmade carpets, a researcher-made questionnaire was used, which was designed based on the themes obtained in the qualitative stage. In the qualitative part, the analysis of the interviews was performed using the content analysis method. The validity and reliability of the components were examined and Cronbach's alpha of all the above components was 0.7 and during it; the most important basic, organizing and comprehensive themes on the components of the factors affecting the international marketing strategy of Iranian handmade carpets were assessed. Quantitatively, through structural equation methods, the accuracy of the research model was confirmed and it turned out that the selection of concepts, dimensions and indicators had a high accuracy in the handmade carpet industry and it can provide a suitable framework for compiling a vision document for the handmade carpet industry.

From the recent literature review, it is evident that existing agile methodology lacks the method to evaluate the requirement understanding of agile team members for a given set of requirement chosen for agile software development. Hence, there is a need to introduce a requirement understanding check to ensure every agile team member follows the given requirement clearly without any ambiguity. To fill this existing gap, this research paper proposes to extend the usage of story cards to evaluate the understanding of the given requirement and to highlight any challenges and risks in the early stage of requirement understanding under agile software development methodology, if any. This paper primarily focuses to introduce a robust requirement understanding evaluation process in agile methodology. The research results were found to be motivating and were analyzed by comparing the data-points using time-series for performing agile query analysis, agile team velocity analysis and agile team involvement analysis for two agile teams where one team delivered the sprint output using agile traditional method while another team opted for proposed approach. A considerable decrease of 33.07% was observed in the number of queried raised and a significant increase of 26.36% in agile velocity was observed for agile sprint under proposed approach when compared to agile traditional approach. Also, a significant shift from 40%-80% team involvement under traditional agile method was uplifted to 80%-90% team involvement under proposed approach.