درخت حوزه‌های تخصصی

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on an interview with 20 experienced experts and marketing proficient, aspects of model and variables related to the use of MAXQDA software has been identified. Finally, based on the detected final criteria, the model is presented based on the data theory method. The results of open coding of the collected qualitative data using the interviewing tool showed that 86 open codes were identified among 331 concepts. Finally, 86 initial codes in the form of 18 categories of brand value, trust, brand awareness, marketing, brand image, knowledge and vision of production and development, risk, performance, cultural factors of consumption, financial factors, process, competitive advantage, socio-ecological responsibility, role of Government organizations, customer requirements, brand identity, customer loyalty, product attributes, are identified.

In this research, the influencing factors on the behavior of human resources in the marketing department and human resource management policies and their relationship with the strategies of this department have been examined in order to identify the factors that are related to the superior performance of this department. This research was carried out in the framework of a qualitative approach and using grounded theory. The data collection tool was semi-structured interviews, which were conducted using a combination of purposive (judgmental and quota) and theoretical sampling. The theoretical saturation criterion was used to determine the sample size and 36 interviews was conducted in 14 manufacturing companies in order to finally achieve theoretical adequacy along with document content analysis. Atlas. ti software was used to analyze the data obtained from the interviews and coding. Data analysis was done in three stages open coding, axial coding, and selective coding, and based on that, a qualitative research model was presented. The results of the research led to the extraction of 669 open codes, 160 concepts and 40 categories in the form of a paradigm model include the central category (strategic management of human resources in marketing, culture, improvement and correction, coherent and aligned systems), causal conditions (control of destructive effects) , strategic human resources and competition in the market, job type, priority dimensions, value addition and customer retention), strategies (job satisfaction, commitment, trust, perceived organizational support, motivation, justice, reward, employee participation, loyalty, empowerment, empowerment, green insight into human resources and marketing), the prevailing context (demographic characteristics, psychological characteristics, organizational structure, strategy, organizational culture and supply, technology in use) and finally outcomes (superior performance, organizational citizenship behavior, key work behaviors and production axis, the effects of human resource strategies, environmental thinking and green performance) were presented.

For the last three decades, research on Information Technology Business Value (ITBV) has highlighted how organizations can create greater value from IT investments in different industries, including the healthcare sector. There has been some research investigating the business value of Health Information Systems (HIS). However, the current body of knowledge regarding the challenges in front of proper business value realization of these systems is limited. This study investigates the challenges of HIS business value creation using a combination of the Fuzzy Analytic Hierarchy Process (FAHP) and fuzzy Decision-making Trial and Evaluation Laboratory (DEMATEL). First, this study reviews the literature to identify the main challenges in the field. The outcome of this step revealed three main categories and 22 challenges, including technological (ten challenges), organizational (eight challenges), and environmental (four challenges). Then, this study first uses FAHP to evaluate the weighting for each criterion and then adopts the fuzzy DEMATEL method to establish contextual relationships among those criteria. We find out that technological challenges are the most crucial dimension. Moreover, we observed that “infrastructure costs” has the highest priority. Under the technological dimension, “maintenance costs” and “systems compatibility” challenges are the most critical since they are in the cause area and directly influence the HIS outcomes. Under the organizational dimension, “Change in strategic objectives” is the most important challenge. Moreover, “inter-departmental coordination”, “training costs”, “proficiency”, and “users’ knowledge” are affected by each other as well as influenced by the net causes. The outcome of this study shows that to handle HIS business value creation challenges, healthcare executives should start with infrastructure costs, maintenance costs, and systems compatibility challenges.