درخت حوزه‌های تخصصی

Objective: The purpose of this research is The effect of media tourism and sports diplomacy on product brands. Methodology: This is a correlational study and the statistical population of this study is PhD students in sports in Iran. Based on Morgan's table, 150 Individuals were selected by random method. In order to achieve the research goals, a comprehensive list of sports indicators was prepared and adjusted and a researcher - made questionnaire was developed. The validity of the questionnaire was confirmed by 15 sports management professors and their reliability was in a preliminary study with 30 subjects and Cronbach's alpha was calculated to be 0.909 . Descriptive and inferential statistical methods such as exploratory factor analysis, and confirmatory factor analysis were used to analyze the data using SPSS and LISREL software. Results: The results showed that the main variables have eight general dimensions of sport tourism, sport diplomacy, sports investment, sporting-cultural, sports exports, sports people-sports, sports achievements and media sports, and has a total of 50 indicators. Conclusion: According to the results of the research and the identified indicators, the proposed model is a suitable theoretical model for sport indicators affecting the brand of the country.

The purpose of this article is to measurement and testing a high performance organizational culture model in Iran's petrochemical industries.This research is of quantitative type and in terms of purpose, exploratory and data collection method is survey and from the point of view of cross-sectional time. Data collection tool is a researcher-made questionnaire whose validity has been confirmed by industrial and academic elites. The reliability of the questionnaire was confirmed by Cronbach's alpha test (coefficient of 0.815). The statistical population of the study included 8050 employees of Petropars, Jam, Lavan and Fanavaran petrochemical companies working in Iranian Petrochemical Industries. The sample size was calculated by the Cochran's formula of 385 people. 420 questionnaires were distributed and 400 correct questionnaires were collected. The sampling method is stratified random. Data analysis was performed using structural equation modeling using Amos Software. The results of statistical analysis were confirmed by confirmatory factor analysis and in terms of significance by the method of structural equations up to the level of the main categories and after confirmation of formal and content from 400 experts and managers of petrochemical industries. In the next step with a quantitative approach, the current state of high performance organizational culture according to the pattern the extract was assayed. For this purpose, mean comparison, regression and repetition tests used. The results obtained from field survey indicated that the high-performance organizational culture model was approved and dimensions of Behavioral factors, Internal bedding factors, External bedding factors and Process factors were placed in the first to fourth priorities, respectively.