درخت حوزه‌های تخصصی

Purpose: In this research, the influencing factors on the behavior of human resources in the marketing department and human resource management policies and their relationship with the strategies of this department have been examined in order to identify the factors that are related to the superior performance of this department. Methodology: The data collection tool was semi-structured interviews were conducted using a combination of purposive (judgmental and quota) and theoretical sampling. In this regard, there were 36 elites in the statistical population of this research. Data analysis was done in three stages open coding, axial coding, and selective coding, and based on that, a qualitative research model was presented. Findings: The results of the research led to the extraction of 669 open codes, 160 concepts and 40 categories in the form of a paradigm model include the central category (strategic management of human resources in marketing, culture, improvement and correction, coherent and aligned systems), causal conditions (control of destructive effects), strategies (job satisfaction, commitment, trust, perceived organizational support, motivation, justice, reward, employee participation, loyalty, empowerment, empowerment, green insight into human resources and marketing), the prevailing context (demographic characteristics, psychological characteristics, organizational structure, strategy, organizational culture and supply, technology in use). Conclusion: finally outcomes (superior performance, organizational citizenship behavior, key work behaviors and production axis, the effects of human resource strategies, environmental thinking and green performance) were presented.

Purpose: Examining the factors affecting the social role of the higher education system can help in its improvement. Thus, this research aimed to identify and rate the factors affecting the social role of the academic system based on interpretive structural equations. Methodology: Regarding aim, this study was of applied type and considering method of implementation, it was cross-sectional. The research population consisted of the qualitative section of documents and texts related to the research and experts of this field. Fifty documents and texts were chosen via purposive sampling method, and 10 experts were selected via purposive sampling method as the sample. The data were collected through taking notes from the documents and texts as well as surveying experts about a researcher-made questionnaire, and analyzed further via interpretive structural equations method in PLS software. Findings: The results indicated that the factors affecting the social role of the higher education system include 11 factors including making the academic curricula challenging, promoting social participation forms, preparing students for public jobs, active civic curriculum, training and learning social responsibility, research-orientedness, social projects, training qualified individuals, attention to the views of social beneficiaries in the academic system, and training social sensitivity. The results of interpretive structural equations indicated that the factor of promoting social participation problem claimed the first rank, followed by research-orientedness and training qualified individuals at the second level, training and learning social responsibility at the third level, factors of making academic curricula challenging and preparing students for public jobs at the fourth level, factors of active civic curriculum factors, attention to the views of social beneficiaries in the academic system and training social sensitivity at the fifth level, factor of developing eligible citizens at the sixth level, and factor of social projects at the seventh level. Based on that, the interpretive structural model of factors affecting the social role of the academic system was designed. Conclusion: Based on the present study results, planners and experts of higher education can benefit from the present study results, and use the identified factors affecting the social role of the academic system for improving the status of university and acquiring competitive advantage.

Abstract Purpose: This study was conducted to effect of multimedia applications and e-learning on the quality of teaching of faculty members of Islamic Azad University of Mazandaran province. Methodology: The population of the study was all 1532 faculty members of Islamic Azad University of Mazandaran. which 210 persons were randomly selected from by category random sampling method based on Kerjeci &Morgan table. The measurement tool included researcher made questionnaire in two parts of Multimedia programs and e-learning with 38 questions and 40 questions of teaching quality. Face and content validity of the tool was confirmed by experts and its reliability was calculated 0/93 using Cronbach's alpha coefficient. Frequency, mean indicators and standard deviation reports were studied to analyze data in descriptive statistics. The central limit theorem and Smirnov & Kolmogorov test with z approximation were used to determine the appropriate statistical methods in the inferential section and parametric methods were used for data analysis. One-sample t-test was used to achieve the objectives of the research in studding the status of indicators and also independent t-test and ANOVA were used in intra group’s comparisons. Because of the researcher made survey instrument, in addition to the calculation of Cronbach’s alpha, exploratory and confirmatory analysis was done based on the defined components. Findings: Pearson correlation test was used to examine the relationship between the study variables, as well as Bivariate linear regression analysis was performed in order to study the sixth question of the research. SPSS 22 software and LISREL 8.5 were used for data analysis. The results showed that: the quality of teaching and its components, and multimedia programs and e-learning and its components in Islamic Azad University units are at a higher level than average. Discussion: And all Pearson correlation values between independent variables of e-learning and its components and multimedia programs and the quality of teaching dependent variables and its dimentions is significant and direction of these relationships is positive.