درخت حوزه‌های تخصصی

This research investigates the impact of inventory management on company performance, specifically focusing on Return on Assets (ROA) andReturn on Equity (ROE) across different life cycle stages. Utilizing panel data from 192 firms listed on the Tehran Stock Exchange over the period from 2019 to 2023, the study employs regression analysis to explore these relationships. The findings reveal significant influences of inventory management on financial performance metrics. Notably, while effective inventory management enhances ROE, its relationship with ROA is more complex, indicating potential inefficiencies in larger firms. Specifically, a one-unit increase in inventory management correlates with a decrease in ROA but positively affects ROE. The analysis further shows that during growth and maturity phases, there is a statistically significant negative relationship between inventory management and performance metrics, whereas a positive relationship is observed during the decline phase. Additionally, control variables such as financial leverage consistently demonstrate negative correlations with both ROA and ROE. This study contributes valuable insights into the intricate dynamics between inventory management and company performance across various life cycle stages

Every year, a lot of money is spent on building new sports facilities, however, in recent years, paying attention to the needs of customers and responding to their demands in order to attract them, is one of the most important and necessary tasks. And the goals of organizations have changed the purpose of this research is to investigate the effective factors in attracting customers of sports venues by combining marketing and new technologies. The current research is an applied research. The statistical population of this research is made up of customers of sports venues in Kermanshah and Kurdistan. According to Morgan's table, 384 were randomly selected as a sample from among the customers of multi-purpose sports facilities. In order to collect information, mixed questionnaires of residential marketing (2009) and researcher-made questionnaires were used. After confirming the formal and content validity of the questionnaires by experts, reliability was calculated through Cronbach's alpha, respectively. The structural equation method was used to analyze the findings. In general, it can be acknowledged that the marketing mix and the use of information technology have a direct effect on the process of attracting customers to sports venues. Paying attention to the findings, the average of the elements of the marketing mix obtained is higher from the average. It means that the mixed elements of marketing are more than average, so it is recommended that managers, by using these strategies, highlight the competitive advantages of places through the use of physical and virtual space, as a result, customer loyalty is vital for the success of the organization. It is usually more expensive to attract new customers than to keep existing customers. Therefore, it is suggested to maintain loyal fans as a competitive asset, and one of the ways to strengthen this is through establishing a sincere, appropriate and strong cooperative relationship between service providers and beneficiaries.