Effectiveness of Equipment on Attracting Customers in Educational Gyms in Yazd province
حوزههای تخصصی:
The purpose of this research was to investigate the effectiveness of advertisements and equipment on attracting customers in sports halls of Yazd province. This is a descriptive research, the statistical population of this research was all the customers of the educational sports halls of Yazd province in the number of 3000 people, of which 240 people were selected as available. To measure the data, Moradi's 1392 customer attraction questionnaire, the advertising role questionnaire (Niknam, 1392) was used. During the distribution and completion of the questionnaire by the respondents, the researcher was present and made it possible to give the necessary explanations to the respondents regarding the purpose of the research, its importance in the way of answering the questions, after completing and returning 240 questionnaires, the results It was analyzed using descriptive and inferential statistics such as (regression). Statistical analyzes were performed using SPSS software version 21 and at an error level of less than 0.05. Finally, the results showed that advertising plays a significant role in attracting customers in sports halls of Yazd province.