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The aim of this research is to examine the impact of drivers and values associated with luxury sports brands on consumer behavior, considering different levels of brand equity. The study adopts a correlational design with practical implications. The target population includes all customers of luxury sports brands in Mazandaran province. Based on the Krejcie and Morgan table, a statistical sample size of 384 was determined for a large population. To achieve this sample size, 420 questionnaires were distributed, and 392 valid responses were analyzed. Data collection was conducted using a quantitative approach through the administration of four researcher-developed questionnaires, which assessed stimuli, luxury brand values, consumer behavioral reactions, and brand equity. The validity of the questionnaires was established via factor analysis, while reliability was confirmed using Cronbach's alpha. The data were analyzed using both descriptive and inferential statistics. Descriptive statistics were employed to characterize the statistical population, examine the frequency and distribution of data, define variables, and generate related charts and tables. Hypothesis testing, model construction, and other necessary analyses were performed using LISREL for factor analysis and SPSS for inferential statistics, alongside model fitting software. The findings reveal that the values associated with luxury sports brands significantly influence consumer behavior, contingent on varying levels of brand equity. It is recommended that managers of organizations and companies involved in producing both sports and non-sports brands focus on enhancing brand equity by offering high-quality luxury products that create positive experiences and appeal for consumers.

This review article elucidates the structure and critiques the effects of social loafing in the team sport of volleyball. Drawing upon existing theories, opinions, and research, this review addresses the conceptual framework and factors influencing individual and group behaviors in sports environments, particularly volleyball. These factors include team cohesion, leadership styles, communication, interdependent tasks, and individual motivation. An examination of the research methodologies and article formulations, as well as meta-analyses in academic databases like PubMed, Google Scholar, and PsycINFO, indicates that the predominant approach in studies on this phenomenon is deductive, with survey strategies employed through observational studies and interviews with players and coaches using questionnaires. The findings of this review, on one hand, present and analyze theories and models explaining social loafing behaviors in sports environments and teams, including the processes and dimensions of the emergence (and growth) of social loafing and its impact on individual aspects and team performance in volleyball. On the other hand, it highlights key points and related solutions for future research directions in volleyball, including strategies and interventions (by coaches and team leadership) aimed at reducing social loafing, enhancing cohesion, and improving group dynamics in volleyball teams, ultimately leading to improved team performance.

Volunteers are valuable resources for sports organizations. Most of the sports organizations need to identify and employ the volunteers simultaneously in order to continue their activities. The present study made an effort to identify the requirements and functions of ambidextrous management of sports volunteers. Considering this aim, the meta-synthesis research method was used to carry out the study. More specifically, based on the process of the meta-synthesis research method, at the first stage, 312 papers were identified by searching the relevant databases. At the second phase, 55 papers were selected by screening the identified papers. Finally, the model of the study was developed by analyzing the selected papers. The model involved five ambidextrous requirement categories including the managerial, organizational, physical, strategic values, and motivational categories. Moreover, it comprised three ambidextrous function categories including empowering measures, opportunity-creating measures, and motivating measures categories. The sports managers can focus on the ambidextrous management requirements and the ambidextrous management functions including the empowering measures, opportunity-creating measures, and motivating measures in order to use the ambidextrous sports voltmeter management system and to exploit these human resources to achieve the goals of their organizations.

Sport, and especially public sports, is very important because it increases life expectancy by promoting community health. The purpose of this study was to investigate the role of privatization in the development of participation in public sports in Alborz, Iran. This study was a mixed research (qualitative and quantitative). In the qualitative phase, the participants included 12 university faculty members and public sports administrators. In the quantitative section, 384 people were selected as a statistical sample based on Morgan table. Amiri et al.'s Privatization Questionnaire (2013) and a researcher-developed questionnaire were used to measure the research variables. Confirmatory factor analysis and structural equation modeling were used to test the research hypotheses. The results showed that privatization has a critical role in the development of participation in public sports in Alborz province. Therefore, expansion of the role and position of the private sector is one of the actions that can be taken in this field. It is suggested that sports, health and well-being officials seriously consider privatization in order to facilitate and increase the participation in public sports. 

Background and purpose: Physical activity is effective on the serum level of the monoamine neurotransmitter dopamine and also reduces psychological disorders such as depression. The aim of this study was to investigate the effect of eight weeks of walking on plasma levels of dopamine and the level of depression in elderly women with Alzheimer's disease. Method: In this semi-experimental study, 20 women with Alzheimer's disease with an average age of 73.5 ± 7.72 years who were suffering from moderate to severe depression according to the Beck questionnaire with the opinion of a psychiatrist in a targeted manner and the sample available for were selected to participate in the research. The subjects were randomly divided into two equal groups of 10 people, including the experimental group (walking) and the control group (without regular physical activity). The subjects in the walking group exercised on the treadmill for eight weeks three sessions per week and each session lasted 30-45 minutes with an intensity of 60-75% of the maximum heart rate. Before and after the exercise intervention, blood samples were taken from the cubital vein of all participants in a 12-hour fasting state. Serotonin and dopamine levels were evaluated by ELISA method. The results were extracted using the paired t test and covariance at a significance level of 0.5. Findings: 8 weeks of walking led to a significant increase in dopamine levels (p=0.005) and a significant decrease in depression (p=0.001) in the experimental group compared to the control group. Conclusion: It seems that walking can have positive effects on some neurotransmitters and reduce the level of depression in elderly women with Alzheimer's disease.

Background: Osteoporosis is a decrease in bone density among older adults that can lead to painful fractures and disability. People in developing countries are not interested in examining bone mineral density until fractures occur. Therefore, the aim of this study was to investigate the relationship between the indicators affecting osteoporosis with femoral mineral density in active and inactive elderly men.Methods: A total of 45 active and 45 inactive men with an age range of 70 to 85 years with medical records and clinical trials were selected. Anthropometric characteristics and serum indices of the subjects were used as effective indicators of osteoporosis. Pearson correlation coefficient was used to find the relationship between the indicators and the mineral density of the femur. SPSS software version 26 was used for data analysis.Results: The results of the present study showed that in both groups of active and inactive elderly men, a significant relationship was observed between anthropometric characteristics and serum indices with bone mineral density (P≤0.05). No significant relationship was found between other indicators.Conclusion: In general, the results show that there is a significant relationship between bone density and weight, body mass index, age, calcium, phosphorus and serum alkaline phosphatase of all subjects. Therefore, in adulthood and old age, these blood and anthropometric variables can be used to identify people at risk for osteoporosis.

Purpose: The aim of this study was to investigate the acute effects of HIFT exercise, on creatine kinase (CK) and lactate dehydrogenase (LDH) in blood serum in overweight adult men. Method : Twenty-two untrained non-smoker overweight men (age, 42.9 ± 5.6 years; body mass, 94.2 ± 9.3 kg; body height, 178.9 ± 4.5 cm; and BMI, 29.04 ± 3.3 kg/m2) volunteered to participate in this study and performed a session of HIFT exercise with 80-85% HRmax consisting of three sets of 10 exercises. Blood samples were collected before and immediately after training to measure serum CK and LDH levels. Results: The HIFT protocol significantly increased serum CK (Pre: 114.6 U/L; Post: 124.3U/L; p< 0.05{t=-5.48, p=0.001}); Also, LDH had a significant increase (pre:213.4 U/L, post: 225.4U/L; p<0.05{t=-4.09, p=0.001}). Conclusion: It can be concluded that HIFT with AMRAP (as many repeats as possible) protocol will lead to a significant increase in some indicators of muscle damage such as CK and LDH levels in overweight men. This protocol can lead to muscle damage in overweight men.

The purpose of the current research was to investigate and prioritize the promoting and inhibiting factors in the development of women's professional basketball in Khorasan Razavi, Iran. This is a mixed study conducted with an exploratory-analytical approach. In the qualitative part of the research, the interviewees included sports management professors, prominent basketball pioneers in Khorasan Razavi province, professional female basketball players, as well basketball boards’ managers and representatives. In the quantitative phase, the statistical population included professional female basketball players, coaches, and basketball pioneers in Khorasan Razavi. In general, 8 interviews and 134 questionnaires were collected in the research process. The qualitative data was analyzed through the content analysis method while the quantitative data analysis process was completed by using SPSS software (v. 22) and exploratory factor analysis, as well as Friedman's ranking tests. The findings of the research revealed that out of 48 items obtained as effective factors on the development of women's professional basketball in Khorasan Razavi province, 25 items were considered as promoting factors and 23 items were found as inhibiting factors. Also, based on the results of the exploratory factor analysis test, 6 promoting factors ("socio-cultural factors", "technical level", "basic factors", "expert human resources", "competition and event", and "scientific indicators") and 5 inhibiting factors ("financial issues", "motivational supportive factors", "facilities factor", "club ownership" and "management perspective”) were identified. "