درخت حوزه‌های تخصصی

Purpose- Considering that a diversified economy can lay the proper groundwork for improving quality of life, the present study investigates and analyzes the efficacy of diversification on rural households’ quality of life. Design/methodology/approach - The study is descriptive-analytical and its population consists of rural settlements in Golmakan Dehestan, Chenaran County. “Economic activities diversification” is the independent variable of the study which is quantified in two agricultural and non-agricultural aspects, using 14 indicators. “Rural households’ quality of life” is the dependent variable which is quantified in three social, economic and physical-environmental aspects, using 48 indicators. Questionnaires were handed to 258 rural families in 15 villages and the average score of each indicator was considered as the score of each of the villages studied. The validity of the questionnaire was established through confirmatory factor analysis (65.72%) and its reliability was established by Cronbach's alpha (0.83). Findings - The results of the step-wise regression show that diversity of non-agricultural activities has a meaningful influence on the variation of the dependent variable (rural households’ quality of life), such that a change of one standard deviation in non-agricultural activities leads to a change of 0.6 of standard deviation in rural households’ quality of life. Therefore, non-agricultural activities are influential in improving the economic conditions of families, and consequently raising quality of life among rural families. Research limitations/implications - Among the limitations of the study, the dispersed area that the villages are located in, the long distance between some villages, and the unwillingness of rural households for filling out the questionnaire can be mentioned. According to the role of non-farm activities on improving quality of life, suggestion of the study is to improve non-farming economy in rural areas. This, naturally, requires more attention to national macro-policies along with localization and necessitates implementation of successful global models regarding diversification of non-farming economy in rural areas. Originality/Value- A review of the studies regarding economic activities diversification in Iran and the world shows that, at the time of this writing, none has dealt with the influence of economic activities diversification on rural families’ quality of life.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.

Purpose- This study aims to demonstrate the factors affecting the current development pattern of second homes, emphasizing on the role of spatial planning in the forest villages that are considered as the tourism destinations of Mazandaran province.Design/methodology/approach- This is a descriptive-analytical study carried out in nine villages of nine county of Mazandaran as tourism destinations. The statistical population consisted of 18 rural managers and 1980 rural households in the under-study villages.Findings- The ANOVA results showed that the institutional-political factor of social-cultural dimension, with the mean of 3.7133 had the highest effect on the current development pattern of second homes.Research limitations/implications- As the statistical population of the present study consisted of rural managers, it was difficult to have access to the managers since they were involved in agricultural works.Practical implications- Based on the current pattern of second home development, the distribution pattern of the spatial planning of second homes was designed. In order to sustain second home development, the negative points in each step of the input, activity, short-term, and long-term consequences should be reduced or eliminated.Originality/value- Since second home tourism is one of the different types of rural tourism that plays a main role in the development of rural areas, and considering the importance of second home tourism in the development of rural areas and their impact on the villagers' life, it is necessary to clarify the factors affecting second home development. Therefore, this study aims to improve the proper distribution of spatial planning in second homes by providing a spatial planning pattern for second home development.

Purpose- Due to its special geographical location in the arid and semi-arid climate belt of the world, Iran suffers from water scarcity and limited usable water resources, notably considering the population growth and increasing demand for water and food. High water consumption in agriculture as one of the main water use sectors is estimated as 90% of total water, thereby necessitating consideration of water conservation methods. However, there are a number of barriers to use the current water conservation practices. Thus, the present study aims to investigate the barriers to equipping agricultural lands with the new irrigation technologies in Shahrabaad rural district, Bardaskan city. Design/methodology/approach- This is an applied study in terms of purpose and descriptive-analytical in terms of method, carried out using the random sampling method. The sample size was 338 households in the research area which was determined using Cochran's formula. Data were collected based on field and library studies. The validity of the questionnaire was confirmed by university professors and experts. The reliability coefficient of the questionnaire was 0.78 using Cronbach's alpha coefficient. Moreover, the TOPSIS fuzzy model was used to rank the villages in terms of the effect of barriers to using the new irrigation technologies, and SPSS software was used for analyzing the research questions. Findings: Results showed that the economic dimension was the most important barriers to using the new irrigation technologies. In addition, low-socioeconomic status of the farmers and small loans are the most prominent barriers to equipping agricultural lands with the new irrigation technologies in the research rural district. Research limitations/implications - unavailability of statistical information when referring to the agricultural jihad and the governor’s office, and completing the questionnaire, depending on the subject at the village level, is one of the main challenges of the present study. Practical implications - Given the specific research findings, it is necessary for agriculture and water policy-makers take serious measures concerning the incentive (low-interest and long-term loans, micro-land integration and the like) and punitive (imposing restrictions on traditional land users and stipulating other supports to change the irrigation method) instruments, because otherwise water restriction and the consequences of water scarcity will be challenging in  many areas and even may lead to a serious crisis. Originality / value: This study is prima facie significant in terms of statement of the reasons for the barriers to equipping agricultural lands with the new irrigation technologies from the users' perspective and then, in terms of a more detailed analysis of the research findings to change the implementation of traditional irrigation methods.

Purpose - This study, reviewing the literature in rural tourism development, has extracted factors affecting tourism development in rural areas . Design/methodology/approach - Using five approaches in rural tourism development and using a systematic review, this study has extracted factors affecting tourism development in rural areas; Therefore, the researcher studied the existing research in this field and finally 33 articles were selected that were appropriate to the purpose of the research. Finding - Factors of tourism development in rural areas fall into four categories: economic, managerial, socio-cultural and attractions. Regarding the economic factors, investing in the region and the region's willingness to invest were more important. Regarding cultural-social factors, much attention has been paid to issues such as villagers' participation, security in the village, the spirit of hospitality and education to the villagers in tourism. Planning and attention by the government, as well as efficient local management, are key factors in management, and about attractions, natural attractions such as natural landscapes, communication attractions such as proximity to cities and having access to roads and Communication and welfare attractions such as having accommodation facilities have been very prominent. Research limitations/implications - Carrying out further studies to classify the factors affecting tourism according to the climatic and cultural diversity of the villages. Weighting of extracted factors and planning on factors that have more weight and conducting studies by providing operational solutions for tourism development are needed. Unable to read some articles because of lack of full text. Practical implications - All economic, managerial, socio-cultural factors and attractions are essential in achieving tourism development with just slight defferent in impact weight. Therefore, it is necessary to have a comprehensive view of all factors in order to policy in rural tourism. The present study also showed the need for research to provide solutions for tourism development; Therefore, considering the community-based, economic, geographical and sustainable development approaches, it is necessary to provide solutions for the development of rural tourism with a comprehensive view of all factors. Originality / value - The novelty of the article is the use of systematic review method, which has received less attention from researchers in this field. The results of this research will be used among three bodies: scientific and elite, social and popular, organizational and managerial.

Purpose- The present study aims at discovering the relationship between economic problems and limitations in Chahan rural district, and sociocultural weaknesses (with regard to the elements of peasant sub-culture). Design/methodology/approach- With regard to the purpose, it is an applied study and it is descriptive-analytical regarding its methodology. Data was collected in two ways: field and documentary. In field studies, we used questionnaires, interviews, and observations at the same time. The statistical population of the study includes 9 villages with 1121 households among 43 villages in Chahan Dehestan; and 285 households were selected as the sample using Cochran. Statistical analysis of the data was performed at two levels; at the first level, the correlation of 7 peasant sub-cultures were identified using Spearman test; and at the second level, the tests U and H were used to determine the differences among the above components in the society groups. Findings- The findings indicate that effectiveness of components like lack of innovation with significance coefficient of 0.022, extreme fatalism with significance coefficient equal to 0.020, and lack of foresight (disability to ignore immediate benefits for the sake of future benefits) with significance coefficient of 0.006 on economy was confirmed and it was proved that they limit economic sustainable development in the rural district under study. In addition, except for extreme fatalism and low level of dreams and wishes, the average of other components of peasant sub-culture are different with regard to gender, age, level of education, types of jobs, and sample villages. In general, what Rogers called a barrier to economic development in the villages in developing countries in his theory of peasant sub-culture, is not true in Chahan rural district (except for the three components whose negative effects were confirmed) but the cultural status of this society is such that it can protect and support economic sustainable development. Practical implications- Since the cultural features in the society under study support economic sustainable development (and does not prevent it), studying adaptability of economic plans with cultural status of the society and exploiting its elements smartly to facilitate the process of economic sustainable development in Chahan Dehestan is recommended. Originality/value- The present study explains the relationship between sociocultural factors (peasant sub-culture) and economic sustainable development through a combined method (qualitative-quantitative), and is the first scientific study in its kind in the studied scope

Purpose- The aim of this study was to investigate the role of tourism development in the promotion of social welfare in rural East Azerbaijan province. Design/methodology/approach- The research paper is based on analytical-explanatory technique; it was carried out through a survey. The research population comprises the residents of the tourist villages. Five hundred (500) participants were selected as the sample size based on Cochran formula. Experts confirmed the face validity of the questionnaire. They performed a pilot study on 60 questionnaires within the same region. The applied questionnaire was 0.885 to 0.894 reliable based on the obtained data using Cronbach alpha. Finding- Spearman’s correlation test revealed that all research variables were positively and significantly related to tourism except sense of safety and security as well as improvement of consumption patterns. In addition, results of Mann-Whitney test showed that tourism and social welfare were more associated with tourist villages of East Azerbaijan than that of other non-tourist villages. In addition, the results of regression analysis revealed that 9 variables out of 11 obtained 89% of the variations. Accordingly, the variables of quality of life, occupation, and future expectancy have been more effective. Research limitations/implications- The recommendations in this research paper can be used in different areas of tourism management and development of villages in this region.