درخت حوزه‌های تخصصی

Purpose- Food security (FS) is defined as sustainable access to safe and nutritious food for a healthy and active life. The present study was designed to investigate and determine FS status of rural households and the relevant influential factors. It was conducted on 432 rural households in six subdistricts of two districts of Sarpolzahab, West of Iran, in 2016. Design/methodology/approach- The samples were selected using random cluster sampling, and FS status was assessed using United States Department of Agriculture (USDA) household FS questionnaire. Therefore, both socio-economic questionnaire and the household FS questionnaire were completed during a face to face interview. Data were analyzed using the statistical software package SPSS-22. Chi-square, Mann-Whitney, Kruskal-Wallis, and forward multiple logistic regression were used for data analysis. Findings- Prevalence of food insecurity (FI) in all of the surveyed households was 65.3%, and household FS status between the subdistricts had a significant difference (P< 0.01). The results of the study showed that the prevalence of FI in the subdistricts of Posht-Tang and Sarab (83.3% and 76.4%, respectively) was higher than other subdistricts. Number of household’s members, land ownership, education of household’s head, activity status, and household’s income had significantly relationship with household FI (P< 0.01). Practical implications- The high prevalence of FI is a major threat to the abnormal utilization of environmental resources in this realm. Therefore, given the impact of horticultural activities and diverse cultivation on household FS, macro and regional policies should be provided to increase the diversity of products through agroforestry and intercropping. Original/value- This research presents the basic information on the FS status of rural households in Sarpolzahab and some related socio-economic factors the results of which can help planners and managers to implement interventions to improve the FS and welfare of rural households.

Purpose- Rural tourism, in the perspective of developed economies, is considered as a context-based experience that has a broad range of attractions. Also, it can increase the opportunities to provide services to local communities. Thus, their maintenance has become an integral part of the rural economy. In this regard, the study explored the understanding of rural tourism development in Rudbar County, Guilan province. Design/methodology/approach- This study, in terms of goal is applied-developmental, in terms of paradigm is qualitative, and in terms of method is a grounded theory which is based on an inductive approach. The statistical population consisted of two groups of key rural informants and tourists of Rudbar County. Using a purposive sampling, 18 people were selected by snowball method and data were collected applying in-depth and semi-structured interviews, reaching saturation. To analyze the narratives, three stages of open, axial and selective coding method were used. Findings- Findings showed that the vital commodities of rural tourism in Rudbar are the supply of a mixture of tourism approaches such as ecotourism, agrotourism and participatory approaches such as the view of scenic byways. In the elevated villages near Darfak peak, the commodities are long hiking or cycling alongside Sefidrood River as well as heritage areas. Also, in the development of rural tourism in the study area, the categories of products of the destination, space opportunities of the destination, infrastructure of the destination, cultural support and beliefs of the destination, responsible participation of the destination, cultural acceptance of the destination, marketing for the destination, human capital of the destination, employment in the destination were important. The most important category (core category) was known as "tourism product development policy". Research limitations/implications- Lack of proper access to infrastructures such as mobile coverage accessibility, Internet and accommodation opportunities, frequent cut-offs of tap water in some villages for long hours, and access to tourists and key local informants were among the problems in the way of this study. Practical implications- In order to achieve the development of rural tourism, it is suggested that special attention be paid to the development policy of Guilan tourism product supply in different dimensions. Since most of the incoming tourists to Guilan are nature tourists, increasing the village's service such as improving mobile and Internet access, improving the village's water and electricity quality, travel agency offices and active tour operators in the villages, automobile repair shops, local food restaurants and eco-resorts are vital. Originality / Value- A grounded theory systematically examines phenomena in their natural state in the form of regular steps. In this method, generalization is not the purpose. Instead, the goal is to understand the phenomenon and its various dimensions.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.