درخت حوزه‌های تخصصی

The motivation of this paper is to examine empirically the effect of social media marketing on value equity, relationship equity and brand equity on fashion apparel brand among Universiti Malaysia Kelantan (UMK) students who have high attributes of internet savvy’s and take delight in undertaking social media marketing. This study is backed by the use and gratification theory that creates desire for amusement and enhancement of information while people use social media marketing.  Data was collected by means of Google Form online survey from a total of 361 respondents. The simple random sampling approach was utilized to collect data from the respondents and data analyzed using the SPSS. The findings indicated that social media marketing activities, which are entertainment, interaction, trendiness, and customization had a positive effect on customers’ equity among students. The results confirm that social media marketing is one of the key success factors in enhancing customer equity. Further, the results showed that interaction is the first concern among the respondents. In other words, the communication between the apparel fashion brands industry with customers is important and helps to create relationships so that customers can get more information about them.

In recent times amount of data is increasing rapidly and analysis of data is a must to come up with business decisions, predictions etc. It’s not just text are numbers which has to be stored properly. Data Types these days varies from images, video, social media data, surveys to blogs etc. When this is the case its mandatory to deal with Bigdata and to safeguard those Bigdata. Technologies available in Bigdata and Bitcoin helps us in achieving this. Bigdata technologies helps in storing the unstructured data effectively and processing of such voluminous data is taken care of. Hashing algorithms are used in Blockchain to keep the data safe. Hashing algorithms like SHA 256 are used to make it more secure. Its almost not possible to break the data available in Blockchain. Let’s try to secure the data even more using encryption algorithms to make sure that proper data is used for analysis etc.

The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process.

The aim of the study is to develop a set of organizational and pedagogical conditions for integrated training of working teachers and students of pedagogical institutions of higher education to perform labor functions, highlighting the role of teachers in the professionalization of the educational process in a Smart Environment. The article considers the main directions of transformation of the role position of future teachers in the professionalization of the educational process. The article has presented structurally functional model development of role positions of teachers in the formation of professional competencies of students. The development of the role position of the teacher has considered in relation to his professional and personal development and self-awareness as a subject of the educational process under the influence of a Smart Environment. The mechanism of realization of such model has offered by the integrative program which provides integration of formal and informal education and formation on such basis of new competences and development of components of a role position of the future teacher.

In the digital age, e - learning systems have been employed as new equipment in the higher education system in different universities. Consideringthe importance of optimization of this system, this research is aimed at providing a modelfor the effectiveness of e - learning at in higher education systems . The study is a descriptive survey study in terms of its data collection method . The population includes all the students of electronic courses at the University of Tehran . This population includes 1481 students of the University of Tehran in the academic year 2019 - 2020 . Regarding the population size, 300 students were selectedbased onstratified sampling, using Cochran ’ s formula.Lisrel and Amos softwarewere used for data analysis . In the first step, byliterature review, and based on the collected information, 87 components were identified to be related toe - learning effectiveness . Then, based on the highest frequency of the identified components in one hand, and their significance from the experts ’ viewpoints, on the other hand, 14 components were finally selected and classified in three major classes including;pedagogical, individual and technicalrelated factors.

At this time in history that the world is becoming smaller every day due to globalization; it is important to achieve an acceptable degree of trust and confidence in any field; and blockchain can put the world on this path. Since there is no central authority governing blockchain, its decentralized nature can turn it into an appropriate platform for project management. Implementing blockchain eliminates project management bureaucracies and allows a single, unchangeable, controllable, and encrypted source to be accessible to everybody and extensible throughout the project life cycle. This approach is the key to achieve an integrated information system and is one of the important reasons for blockchain applicability as an ideal platform for project management and construction. This issue that using blockchain technology in project management will bring about capacities and capabilities has not yet been seriously addressed. Changing the management of construction projects by blockchain is just an idea for now. This study aims to identify the capacity and platforms for developing blockchain technology in project management and construction using systematic and scoping literature reviews. Moreover, it provides some suggestions about the development and improvement areas of this technology. The review results showed that in all areas of project management and construction, there are applications relevant to blockchain technology that confirm the gradual understanding of the significance and positive impact of this technology on enhancing project management and construction performance. According to the results, a major part of blockchain studies was focused on “program and project management”, and two fields of human resources and behavioural areas and research in project management and schools of thought with a share of less than 2% of existing studies were neglected.

This study aimed to investigate the impact of the hospital information system (HIS) on nurses' satisfaction in Iranian public hospitals and to examine the moderating effect of computer literacy. The study population consisted of nurses working in public hospitals in Iran. A sample of 385 Iranian public hospitals was surveyed and a total of 1912 questionnaires were collected over 9 months. The analytical method used to empirically test the proposed hypotheses was the SEM technique using SmartPLS3. Results showed that all four variables of nurses' attitude, system quality, information quality, and service quality had significant positive effects on nurses' satisfaction with HIS. The findings also indicated that the effects of nurses' attitude, system quality, and particularly service quality increased on nurses' satisfaction with HIS by rising computer literacy, and only the effect of (computer literacy × information quality) was not significant on satisfaction. The use of FIMIX, CTA, and permutation test analyses is the innovation of the analysis.