درخت حوزه‌های تخصصی

Purpose: The objective of the present study was to present a model for training organizational citizenship behaviors in the Education Organization based on grounded theory. Methodology: The present study was applied in terms of objective. For a rich description of the experiences, attitudes and perception of the interviewees towards training organizational citizenship behaviors, the qualitative research method was used and in particular grounded theory (systematic approach) was used to achieve a paradigm model. The population of this study included professors, university experts and directors of education in Kermanshah Province. Sampling in the present study was purposeful, in which 14 people were selected from the mentioned ones. In this study, interviews have been used to collect their views related to the training of organizational citizenship behavior in the Education Organization. Content validity was used to evaluate the validity of the construct and Cronbach’s alpha coefficient was used to evaluate the reliability. The research tool in this section was a questionnaire and for data analysis, SMART PLS3 and SPSS23 software were used. Findings: The results showed that causal conditions (employee empowerment; decentralization; and employee awareness of organizational citizenship behavior); axial phenomena (chivalry and forgiveness, conscientiousness; organizational spirituality; respect and esteem; and civic virtue); strategic factors (organizational contexts, fair and rapid feedback; observance of justice in the organization; policy making; and increasing employee motivation); confounding variables (personality traits; and cultural, social, political and economic conditions); background conditions (organizational culture, transformational leadership, and organizational support) and consequences (effectiveness and improvement of organizational performance; employee satisfaction; organizational commitment, cooperation and participation) affect the training of organizational citizenship behavior in the Education Organization. Conclusion: The study results showed the effect of each of the different categories on the training of organizational citizenship behavior. So, to succeed in this regard, special attention should be paid to these categories. Therefore, in order to achieve higher effectiveness and proper hiring of employees with extra-role behaviors, the Education Organization should consider and implement the necessary program and preparation for training organizational citizenship behaviors.

This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political life, such as campaigning and voting, policymaking, and international affairs. Using the network analysis method and applying a triple typification of influencers consists of media influencers, influencer politicians in power, and influencer opposition politicians out of power, and selecting 245 nodes on Instagram accounts, the article focuses on how do influencers interact within communication networks? Based on the triple typification, the article tries to find the pattern of networked political communications between influencers in the social network. The results prove that all three types of influencers are more interested in intra-group communication. However, both influencer politicians in power and influencer opposition politicians out of power have relatively similar tendencies to associate with media influencers.

With the popularity of online games, the overuse of these games has raised concerns. The literature has mainly conceptualized players’ psychosocial characteristics as risk factors for game addiction. However, many studies have confirmed that game structural characteristics play a more important role in players’ experience. Similarly, this research investigates how interactive affordances of World of Warcraft motivate players to play the game excessively. We have used two qualitative methods of Think-aloud protocol and in-depth interviews with World of Warcraft players. We recruited 35 World of Warcraft players from Singapore Nanyang Technological University in May 2021. Twenty of them participated in the in-depth interview and 15 of them participated in Think-aloud protocol sessions. We found that strong social ties in persistent groups encourage excessive gaming and causes sleep deficits, bad eating habit and ignoring real-life duties. Intra-group competition for outperformance encourages excessive gaming because players receive powerful items if they spend more time on gaming. Rewards and contingent tasks that are designed in games to encourage playing the game with time encourage players to play the game excessively. Finally, after explaining about gaps in knowledge, we discuss how our findings contribute to the literature. Implications for future research and insights to game addicts are provided.

The emergence of celebrities dates back to the mid-19th century, with some scholars tracing their origins to even earlier periods. However, it was the commercialization of the Internet in the 1990s, and more significantly, the rise of the social media industry in the mid-2010s that gave birth to what is now commonly referred to as the "celebrity industry." This industry has experienced a continuous upward trajectory ever since. While individuals with a discerning outlook may perceive celebrities, especially microcelebrities, as superficial and lacking in merit for societal attention, it is essential to recognize their pivotal role in reshaping global economic dynamics. This paper aims to elucidate the undeniable influence of celebrities, particularly microcelebrities, in stimulating ordinary individuals to allocate their hard-earned resources toward non-essential expenditures. Indeed, as the concept of 'consumption' itself has evolved into a potent driving force, celebrities' impact transcends economic domains, extending into the realms of society, personal life, culture, and even politics. This paper endeavors to elucidate the multifaceted consequences of this phenomenon.

This article presents a comprehensive analysis of the role and impact of micro-celebrities in the realm of advertising and promotion within the Iranian corporate sector. Grounded in the perspectives of 42 corporate managers specializing in these fields, the study employs grounded theory methodology to explore the multifaceted strategies and challenges associated with leveraging micro-celebrity endorsements in Iran. Through in-depth interviews, the research reveals six key themes: strategic integration of micro-celebrities, cultural compatibility and sensitivity, impact measurement challenges, digital savvy and innovation, ethical considerations and reputation management, and navigating regulatory environments. Our findings emphasize the importance of strategic alignment between micro-celebrities and brand identities, underscoring the need for authenticity and cultural resonance in marketing campaigns. The study also highlights the complexities in measuring the impact of micro-celebrity endorsements and the increasing significance of digital innovation in this domain. Furthermore, it explores the ethical dimensions and reputation management strategies critical in micro-celebrity collaborations, as well as the challenges posed by the unique regulatory landscape in Iran.