سعید صفاریان همدانی

Purpose: The aim of this study was to identify the dimensions and components of competency of managerial skills of cultural women in education in Mazandaran province. Methodology: This research was applied and in terms of method, it was mixed (qualitative and quantitative). In the qualitative part, the statistical population consisted of experts, professors and senior managers of education and in a small stage, it consisted of all school principals, principals and experts of education departments of Mazandaran province with a number of 1800 people who 317 people were selected by cluster sampling method. The measurement tool was a researcher-made questionnaire whose construct validity was calculated using factor analysis method and the reliability value through Cronbach's alpha coefficient was 0.94. Findings: at 95% confidence level (= 0.05); Findings showed that the four components of spiritual competence, communication competence, competence to work in a masculine environment and personality competence constitute the indigenous model of managerial competencies of cultural women in Mazandaran province. The dimension of spiritual competence is one of the components of spiritual attitude and spirituality in the work process; The dimension of communication competence of the components of interpersonal communication at the sub-level levels and interpersonal communication at the upper levels; The dimension of work competencies in the male environment consists of components of professional and interpersonal solidarity and showing the scope of communication, and the dimension of personality competencies consists of the components of extraversion and self-construction and coaching (<0.05). Conclusion: Paying attention to the competencies of women cultural management skills in education is one of the most important and necessary issues in the development of advanced and growing societies that if we pay attention to spiritual competencies, communication, working in a masculine environment and personality, can be improved and upgraded.

The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In this study, 30 interviews were conducted on university and construction industry experts in construction companies of the north of the country to reach a consensus that was carried out using snowball sampling. Data were analyzed by open, axial and selective coding and the case studies were presented. In the current study, instead of testing the theory and confirming or rejecting it, it was presented limited to reality. The collected data were analyzed using Nvivo software and the components were identified. The results indicated that the causal conditions affecting strategic entrepreneurial marketing include communication capabilities, organizational capability, organizational strategy, management support and organization and organizational systems. The intervening condition include relationship orientation, environmental capability, and corporate governance, and ground conditions include system thinking, application of technology and organizational culture. Furthermore, the proposed strategies include intellectual capital management, strategic alignment and knowledge elevation to improve strategic and tactical performance of the company as a result of strategic entrepreneurial marketing.

Purpose: Considering the growing trend of education and training of entrepreneurs in the world and in our country, nurturing entrepreneurs and entering into business and creating their employment is one of the basic concerns and curiosities of the administrators in universities. Methodology: Therefore, the general purpose of the research, is the design of the model of education and training of entrepreneurs in Azad Islamic universities of Mazandaran province. The nature of the current research is exploratory and qualitative data is used in it. The statistical population of the research is experts and educational managers of Islamic Azad Universities. This group was selected to conduct the qualitative part of the research and participated in the interview process. In this field, the researcher used the snowball method to reach theoretical saturation, which reached theoretical saturation after in-depth interviews with 10 elites and experts. The data was collected using in-depth and semi-structured interviews and data analysis was done with the qualitative method of Foundation Data Theory. Findings: Based on the results, it was found that the factors affecting the education and training of entrepreneurs have three dimensions (contextual factors, causal factors and environmental factors) and consist of fifteen components. And it was shown that the consequences of education and training of entrepreneurs have 4 dimensions of improving entrepreneurial attitude, increasing well-being, continuous continuity and developing entrepreneurship with 14 components. And the strategies also have 2 dimensions, educational strategies and educational strategies. Its indicators are presented separately. Conclusion: The model of education and training of entrepreneurs to managers of Islamic Azad Universities can be used as a practical and comprehensive package in which many important details related to general concepts are seen, for all managers of Islamic Azad Universities and executive bodies in general. it is suggested.