بررسی کیفیت منابع اطلاعاتی چاپی گردشگری از دیدگاه گردشگران خارجی (مطالعه موردی: استان تهران) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
تبلیغات و اطلاع رسانی اهمیت و تاثیر زیادی بر رشد صنعت گردشگری داشته است. در این راستا، پژوهش حاضر به بررسی کیفیت منابع اطلاعاتی چاپی گردشگری از دیدگاه گردشگران خارجی باز دیدکننده از استان تهران پرداخته است. جامعه آماری این تحقیق، گردشگران خارجی ای می باشند که در 6 ماهه اول سال 1393 از استان تهران بازدید نمودند. با استفاده از فرمول تشریح شده در متن مقاله، حجم نمونه گردشگران 170 نفر محاسبه گردید. روش نمونه گیری بصورت در دسترس می باشد. داده های لازم از طریق پرسشنامه جمع آوری گردید. تجزیه و تحلیل داده ها از طریق آزمون های تی تک نمونه، تی مستقل، تحلیل واریانس و فریدمن با استفاده از نرم افزار SPSS22 صورت پذیرفت. یافته ها مشخص ساخت که کیفیت منابع اطلاعاتی چاپی گردشگری (دارا بودن اطلاعات مفید، جالب توجه بودن، کاربرپسند بودن، تشویق/تحریک کننده بودن، قابل اعتماد بودن و مفید بودن)، از دیدگاه گردشگران خارجی بازدیدکننده از استان تهران، نسبتا خوب بوده است و اولویت اهمیت کیفیت منابع اطلاعاتی چاپی گردشگری، به ترتیب اولویت از بیشتر به کمتر مربوط به جالب توجه بودن، تشویق/تحریک کننده بودن، مفید بودن، قابل اعتماد بودن، کاربر پسند بودن و حاوی اطلاعات مفید بودن منابع اطلاعاتی چاپی گردشگری بود. پیشنهادات در قالب نتیجه گیری ارایه شده است.An Investigation of the Quality of Printed Information Resources in Tourism from Foreign Tourists' Perspective (Case Study: Tehran Province)
ExtendedUse of advertising and information resources are important tools for boosting tourism industry; they can indeed help the development of this industry. And thus, the current study attempts to investigate the quality of printed information resources of tourism from the perspective of foreign tourists who visit the province of Tehran. The statistical population of this research consists of the foreign tourists who visited the province of Tehran in the first 6 months of 1393. By using the formula, the sample size was calculated to consist of 170 tourists. The data were collected through a questionnaire and the analysis was done through one-sample t-tests, independent t-tests, ANOVA and Friedman by using SPSS22 software. The results showed that the quality of printed information resources of tourism (having useful information, Remarkable, user-friendly, encouraging/stimulating, reliability and usefulness), from the perspective of foreign tourists visiting Tehran province has been relatively good and the priority of quality printed information resources of tourism, respectively further down to less related to remarkable, encouraging/stimulating, usefulness, reliability, user-friendly and having useful information. Introduction Information is a source of power, a competitive tool, a means of promoting and a factor for national growth and development. On the other hand, people in the tourism sector for various reasons travel and receive their needed information from various channels. Therefore, communication and information technologies have changed tourism industry since the 1980s and played an important role in its development (Amaro & Duarte, 2005). Therefore, the present study tries to investigate the quality of printed information resources of tourism from the perspective of foreign tourists who visit the provinces of Tehran. Achieving this goal will offer a clear view of the variety of Picture of the transportation needs and the facilities needed. Also, the question of the research is how the quality of printed information resources of tourism should be investigated. Materials and Methods This current study is a descriptive-survey research and its statistical population are the foreign tourists who visited Tehran province in the first 6 months of 1393. By using the formula, the sample size was calculated to be 170 tourists. Data were collected through a questionnaire. Data analysis was done through one-sample t-tests, independent t-tests, ANOVA and Friedman by using SPSS22 software. Discussion and Results Considering the fact that the mean of hypothesis was higher than (3.00) and its significance was less than (0.05), it can be argued that the main hypothesis and secondary hypothesizes with 95% of confidence was accepted. This result shows that foreign tourists who visited Tehran province were satisfied. Evaluation of perspective diversity of foreign tourists in quality of printed information resources of tourism industry based on demographic features showed that between the opinions of foreign tourists who visited Tehran province, there is no significant difference in the quality of printed information resources based on age, gender, education and nationality. Conclusions The data analysis yielded the following result: An investigation of the quality of printed information resources of tourism from the perspective of foreign tourists who visited the provinces of Tehran determined that they were satisfied. Since, printed information resources of tourism are evaluated as good from the perspective of foreign tourists, it is suggested that more useful and reliable information resources are used in Tehran province for foreign tourists. It is noteworthy that more than 70% of foreign tourists who visited the province of Tehran had decent education; this is indeed a good sign of the importance of printed materials that can be made available at Iranian airports, hotels, and recreational facilities. Keywords: Quality of Information Resources, Printed Information Resources, Tourism. References: Amaro, S. and Duarte, P. (2015), An integrative model of consumers' intentions to purchase travel online, Tourism Management , No. 46: 64-79. Damghani, H. and Mehnatfar, Y. (2006). The role of information technology in promotion of structure improvement level of tourism and cultural heritage in Mazandaran province, First Conference of the Role of Tourism Industry in Mazandaran Province , university of social and human science, Mazandaran university, babolsar. [In Persian]. Kerstetter, D. and Cho, M. H. (2004). Prior knowledge, credibility and information search, Annals of Tourism Research , 31(4): 961-985. Mansfeld, Y. (1992). From motivation to actual travel, Annals of Tourism Research , No.19: 399-419. Rasekhi, S., Karimi Potanllar, S. and Hosseini, S. (2014). Factors affecting on tourism aggregate in chosen developing country, Journal of Tourism Planning and Development , 3(8): 69-86. [In Persian]. Snepenger, D. and Snepenger, M. (2014). Information Search by Pleasure Travelers , New York: Van Nostrand Reinhold.
تبلیغات
