مطالب مرتبط با کلیدواژه

social media


۲۱.

Evaluation of COVID-19 Spread Effect on the Commercial Instagram Posts using ANN: A Case Study on The Holy Shrine in Mashhad, Iran(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 63 - 97

کلیدواژه‌ها: social media Classification Coronavirus word embedding Artificial Intelligence

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The widespread deployment of social media has helped researchers access an enormous amount of data in various domains, including the the COVID-19 pandemic. This study draws on a heuristic approach to classify Commercial Instagram Posts (CIPs) and explores how the businesses around the Holy Shrine were impacted by the pandemic. Two datasets of Instagram posts (one gathered data from March 14th to April 10th, 2020, when Holy Shrine and nearby shops were closed, and one extracted data from the same period in 2019), two word embedding models – aimed at vectorizing associated caption of each post, and two neural networks – multi-layer perceptron and convolutional neural network – were employed to classify CIPs in 2019. Among the scenarios defined for the 2019 CIPs classification, the results revealed that the combination of MLP and CBoW achieved the best performance, which was then used for the 2020 CIPs classification. It was found out that the fraction of CIPs to total Instagram posts has increased from 5.58% in 2019 to 8.08% in 2020, meaning that business owners were using Instagram to increase their sales and continue their commercial activities to compensate for the closure of their stores during the pandemic. Moreover, the portion of non-commercial Instagram posts (NCIPs) in total posts has decreased from 94.42% in 2019 to 91.92% in 2020, implying the fact that since the Holy Shrine was closed, Mashhad residents and tourists could not visit it and take photos to post on their Instagram accounts.
۲۲.

A Reciprocal Intercommunication Between Reader and Writer: A Critical Study of Cyber Literature(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۲, No. ۳, Summer & Autumn ۲۰۲۱ 131 - 142

کلیدواژه‌ها: Cyber Literature poetry social media interactivity Reception Theory Reader Response Theory

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Since the accessibility of the internet, cyber literature can function by bringing ease, evolving preferences and mindsets. This research is a survey focused on the opinions of the respondents on the nature of social media cyber literature; of its advantages and effects on the reader. This research is limited to the collective poems on Facebook. The logic is simple; the shortened version is preferred. Poetry is more likely to be used for the interpretation of reader-writer interactivity in cyber literature. The technique is the literary theory of reader reaction with attention to Facebook's reader-writer personalization. The objectives of this article were to expose the impetus of audiences to react to the submitted text, the reasons why they really like it, and what its benefits are. The findings showed that cyber literature is effective in implementing a substitute writing style that also improves writers’ enthusiasm and imagination to make use of the digital content.
۲۳.

Modeling the Relational Marketing of Iranian Films in the Digital Age(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۳, No.۴, Winter & Spring ۲۰۲۲ 253 - 273

کلیدواژه‌ها: Film Marketing and Distribution social media Digital Marketing

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Purpose : Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting relationships with their customers and look for relationships to attract customers. The purpose of this study is to design a relational marketing model in the film sales and screening network in Iran. Method : In the present research method, after analyzing the theoretical and experimental records, the qualitative method and in-depth interviews with 10 managers of film sales companies were carried out using targeted sampling method and theoretical sampling, which has reached theoretical saturation. The obtained information was then analyzed using the content analysis method and a paradigm model of relational marketing was constructed. Findings: The results showed that relational marketing in the sales and film network in Iran is one of the factors of relational marketing (including the themes of causal conditions: communication, relationship quality, innovation; background conditions: marketing, advertising; mediating conditions: Customer gender, customer expectations, customer knowledge, customer focus and ultimately the outcome: customer loyalty, customer satisfaction, customer trust, competitive advantage, business performance, and customer commitment) can have an impact. Conclusion : By focusing on the factors obtained in this research, relationship marketing can create customer loyalty, customer satisfaction, competitive advantage, business performance, and customer commitment in film sales companies.
۲۴.

Social Media and Human Resource Management Approach: The Transformation Model Design(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Digital Content Management, Vol. ۳, No. ۵, Summer & Fall ۲۰۲۲ 78 - 120

کلیدواژه‌ها: social media Transformation HRM Scientific map

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Purpose : The present article has been written to review studies in the field of social media evolution in human resources and the gaps in this research. This review paper is expected to motivate further research initiatives regarding the role of social media in different HRM practices. Method : The paper is based on 98 published papers collected from the Web of Science Database particularly from 1975 to 2021 (up to NOV) using VOSviewer software. Findings : After reviewing the paper contents, the author briefly highlighted the findings. According to studies, the results show that the issue of change has shifted to Transformation 4.0 in Media and HRM 4.0 in recent years. An approach that refers to concepts such as social networking and digital media. The results also show that traditional approaches to social media before 2018 are more related to Communication, Communities, Goals, Behavior, and so on. In recent years, concepts such as Technology, ACTIVISM, INTERNET USE, Facebook, Culture, etc. are related. Conclusion : The author expects that based on the findings; the organizational policymakers can get some practical guidelines regarding the efficient utilization of such a platform. In particular, the media can be a well-established platform for searching for competent employees and creating employer branding. Therefore, more and more research studies should be carried out focusing on this recent issue.
۲۵.

Investigating the Role of Social Media in Digital Supply Chain Resilience with a Hybrid Approach(مقاله علمی وزارت علوم)

نویسنده:
منبع: Journal of System Management, Volume ۹, Issue ۴, Autumn ۲۰۲۳ 85 - 104

کلیدواژه‌ها: Resilient Supply Chain social media Hybrid method crisis management

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Uncertainty and critical conditions have become one of the most important challenges in the world today. In order to achieve superiority in economic competition, the supply chain must be designed in such a way that it has the necessary resilience in critical situations. One of the things that can be considered in this regard is the role of social media in the resilience of the supply chain. Considering the impact that social media has on business processes and considering the rapid and significant advances in information and communication technology, the use of social media in risk situations can be very effective. This research examines the role of social media in the resilience of the digital supply chain with a hybrid approach. The results of this research include 118 open codes, 43 core codes, and 13 main categories. The 13 selected codes of this research are placed in the form of five general categories of causal conditions, contextual conditions, intervening conditions, strategies, and consequences. Causal conditions include 2 selective codes, 8 concepts, and 21 open codes. The contextual conditions include 3 selected codes, 10 concepts, and 25 open codes. Intervening conditions include 2 optional codes, 7 concepts, and 21 open codes. The strategies include 2 selected codes, 7 concepts, and 19 open codes. The results include 4 selected codes, 11 concepts, and 32 open codes.
۲۶.

Social Customer Relationship Management Capabilities in Sports Facilities(مقاله علمی وزارت علوم)

نویسنده:
منبع: Journal of New Studies in Sport Management, Volume ۴, Issue ۴, December ۲۰۲۳ 922 - 936

کلیدواژه‌ها: Customer-oriented management Customer relationship social media Technology

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Nowadays, the prominent role of the customer in the global arena reveals the urgent need for proper management of customer relationships. This has led to a new shape of CRM known as Social CRM. This study analyzes data from 384 customers of sports facilities in the East Azerbaijan province of Iran using the structural equation model (SEM) approach. The findings revealed that the SEM used is a strong theoretical model for social CRM capabilities, customer-oriented management system (COMS), and social media technology use (SMTU). Moreover, the social CRM capabilities have a significant impact on customer relationship performance. From an academic perspective, this study helps to understand the experiences of customers of sports facilities during their interaction on social media and focuses on long-term customer relationships. From a sports management perspective, sports facilities should use the insights created through social CRM capabilities to guide effective sports marketing strategies toward customer relationship performance.
۲۷.

Analysis the Position of Cognitive Components of Media Literacy in the Optimal use of Social Media (Case study: adolescents in Tehran)

نویسنده:
منبع: International Journal of Political Science, Vol ۱۲, No ۳ , May & June ۲۰۲۲ 159 - 173

کلیدواژه‌ها: media literacy social media adolescents Cognitive Components Tehran

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The aim of this study was to investigate the status of cognitive components of media literacy in the optimal use of social media in adolescents in Tehran. The study method is a survey and the statistical sample is 425 adolescents in Tehran in the eleventh and twelfth grades. Our statistical sample was selected as a cluster and randomly from schools in five areas of Tehran (north, south, west, east, and center), and the data using they were designed from a questionnaire and analyzed using SPSS and AMOS software. Findings showed that according to the level of significance and statistical value of t, media cognition on technological cognition and epistemological cognition, content production has a positive and significant effect on cognitive and technological cognition and media cognition, as well as epistemological cognition on technological cognition. Friedman found that technological knowledge has the highest and media knowledge has the lowest in terms of the desired situation.
۲۸.

Pandemic, Protests, Paradoxical Reform, and Lingering Authoritarian in the Middle East(مقاله علمی وزارت علوم)

نویسنده:
منبع: مطالعات بین المللی سال ۲۰ پاییز ۱۴۰۲ شماره ۲ (پیاپی ۷۸) 103 - 137

کلیدواژه‌ها: protests Uprisings Covid-19 pandemic Authoritarianism Populism social media monarchies republics the Middle East and North Africa

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The COVID-19 pandemic has strengthened the hands of authoritarian regimes. Unlike those who have claimed that the outbreak tends to accelerate the movement toward greater geopolitical competition, we argue that the pandemic has necessitated further cooperation between democratic and authoritarian governments, thus enhancing the longevity of the latter. This explains why the global pandemic has caused no fundamental changes in the regional security dynamics of the Middle East and North Africa (MENA), in part because it has ironically prolonged the rule of authoritarian in the region in the name of providing public health. Despite the rhetoric of religious pluralism, moderation, as well as constitutional reforms, sentiments echoing narrow and virulent nationalism and right-wing populism have simultaneously prevailed. On balance, the persistent use of repression in liberalized autocracies in the region has manifested itself in the form of repressing protesters during tough economic times.  For example, in protests against unemployment in Oman in 2018 or against tax reform in Jordan in 2019, and during Saudi Arabia’s 2017-20 Qatif unrest or in Algeria’s ongoing political protests, such patterns of behavior have been visible.  Even in those regimes that have introduced constitutional reforms in the aftermath of the 2011 Arab Spring uprisings, when priority has been given to combating a global pandemic, a floundering economy, and other emerging threats, such as the campaign against terrorism, authoritarian regimes have wound up consolidating their rule, thus exploiting such crises in order to grab further power at home and seek geopolitical advantage in the region.  However, it is short-sighted to underestimate the possibility of the spontaneous eruption of popular uprisings that could pose a destabilizing threat to authoritarian regimes at some point in the future.
۲۹.

Ethical and Legal Challenges Facing Academic Start-Ups in Using Social Media(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Ethics and Society, Vol ۵, No ۴, (۲-۲۰۲۴) 34-41
تعداد بازدید : ۱۹۲ تعداد دانلود : ۱۴۵
Introduction: In Iran, during the past few years, start-up activities have been seriously pursued in the academic sector and recently it has been mixed with media technologies. Due to the nascent nature of this field, there are many challenges in the path of their growth and development, which require more research and more practical solutions to solve them. In this research, considering the importance of ethical issues in any profession, the main goal is to identify the ethical and legal challenges faced by academic entrepreneurs' start-ups in using social media. Material & Methods: The qualitative research method is based on classical data theory. The statistical population of the research is made up of university entrepreneurs who were selected using the purposeful sampling method and until reaching theoretical saturation, a sample of 12 people. The data collection tool was semi-structured interviews with 7 general questions. Data analysis was done in three stages of open, axial and theoretical coding. Results: Data analysis and coding led to the extraction of 34 concepts, 7 subcategories and finally 2 main categories from the integration and classification of concepts. Conclusion: Based on the proposed model, internal challenge (management issues, ethical relationship with customers, branding, professional ethics) and external challenge (unethical competition, technology infrastructure, policies, laws and regulations) were identified as the dimensions of ethical and legal challenges faced by university start-ups in using social media.
۳۰.

Sustainability in the Electrical and Electronic Equipment Industry: Leveraging Twitter Data Analytics for Effective End-of-Life Product Management(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Business and Development Studies Vol. ۱۵, No. ۱, (۲۰۲۳) 25 - 55

کلیدواژه‌ها: End-of-life (EOL) E-waste information social media Electrical and Electronic Equipment

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In today's rapidly advancing electronics industry, the widespread use of electrical and electronic equipment has made sustainable management of end-of-life (EOL) equipment a pressing need. A global system is required to facilitate informed decision-making regarding e-waste. Manufacturers must therefore devise strategies for effectively managing products during the EOL phase. This article introduces a novel framework for managing e-waste during the EOL phase to identify the most appropriate EOL options to minimize e-waste. The proposed framework harnesses the power of Twitter as a data source, utilizing data mining techniques to extract consumer opinions on e-waste. The article also outlines the development of a Fuzzy Analytic Hierarchy Process method and a multi-objective mathematical framework, enabling efficient decision-making in EOL processes based on e-waste information obtained from Twitter data. The study's findings have the potential to assist equipment manufacturers in identifying flaws in electrical and electronic equipment by analyzing customer opinions shared on social media platforms. Furthermore, by analyzing consumer sentiment towards e-waste, manufacturers can gain a deeper understanding of customer perspectives and develop appropriate strategic plans for selecting suitable EOL processes for returned products. This study underscores the significance of social media data in addressing e-waste management challenges, showcasing the profound impact of customer opinions.
۳۱.

Social Media and Financial Performance in Tehran Stock Market(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Business and Development Studies Vol. ۱۵, No. ۱, (۲۰۲۳) 57 - 70

کلیدواژه‌ها: social media fluctuations Financial performance Stock Market

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The function of social media and it's awareness and information can play a significant role in the changes in stock prices and investors' decision making. Fluctuation is an important measure of financial performance that reflects uncertainty or risk. In view of this, the present study investigated and analyzed the social media and the fluctuations of the Tehran Stock Market during the period of April 2011 to August 2021 using auto-regression model. The results show that the instantaneous reaction functions of the stock returns of active companies in the Tehran stock market to the changes in the social media, the number of shares of the companies, the infected and the dead of covid-19 were positive until the third and fourth periods, and after the mentioned periods of shock entered into the explanatory variables did not have an effect on the fluctuation of the companies' returns. Also, the results of the analysis of variance showed the high effects of the number of shares of the companies in the changes of the efficiency of the companies and the effect of social media in explaining very slight changes in fluctuations have been observed
۳۲.

Socio-Economic Values and Architectural Features in Traditional Bazaars of Islamic Cites(مقاله علمی وزارت علوم)

نویسنده:
منبع: مدیریت شهری دوره ۱۴ بهار ۱۳۹۵ ضمیمه لاتین شماره ۴۲ ۱۶۲-۱۴۹

کلیدواژه‌ها: Social capital social media local Fund Backbone of City Structure Guilds Architecture of Bazaar

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One of the most traditional architecture and urban planning patterns is bazaar. The aim of this paper is studying social, economical and architectural features of traditional bazaars. The claim of this study is that they are significant relationship between social and economical values of bazaars with their architectural values. Bazaar usually is located along the main routes of the city and extended to the city center. Most activities and exchanges of city happen in the bazaar. In the past, the bazaar was a place for the transfer of customs, traditions, ideas and practices of social behavior and social life. Bazaar as a social media and social network, bazaar a source of social capital, forming micro funds are the greatest economically and socially achievements in the traditional bazaar. Wakf in addition has socially and economically important functions in day-life and urban activities, also has in physical aspects vital roles in shaping Islamic cities especially Iranian cites and bazaars. One of the most important features of bazaar’s set is formation guild organizations, socio-political, and the founder of this organization, which may be composed of civil society. Most of these activities and values are related to architectural and physical features of bazaar.
۳۳.

The Fourth Wave of Feminism and the Lack of Social Realism in Cyberspace

نویسنده:
منبع: Cyberspace Studies July ۲۰۱۹ , Volume ۳, Issue ۲ 129 - 146

کلیدواژه‌ها: feminism fourth wave of feminism Internet social media Social Movements social realism

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Recent years have witnessed a surge in research on the impact of the cyberspace on social movements. The feminist movement has built a vocal platform online which attempts to underscore sexual violence against women. Scholars have begun to suspect that the internet has ushered in a new wave, the fourth wave of feminism. The fourth wave’s main feature is its reliance on social media. The accessibility, reach of a widespread audience, low costs and user-friendly environment have encouraged women to use social media to speak out against various forms of sexual violence directed against women. It is also assumed that going forward; the movement will also tackle issues such as the gender pay gap, neoliberal policies, maternity leave, and cultural sexism. Moreover, the internet-based movement is striving to bring to the fore the topic of intersectionality, that is, the intersection of oppressive institutions, and the attempt to rectify the failings of past waves by representing those oppressed by multiple institutions such as sexism, classism, and racism. This commentary provides an overview of the emerging academic literature on the fourth wave of feminism and critically reflects the lack of social realism in its existing form of knowledge production.
۳۴.

Slacktivism: A Critical Evaluation

نویسنده:
منبع: Cyberspace Studies,Volume ۴, Issue ۲, July ۲۰۲۰ 173 - 188

کلیدواژه‌ها: activism clicktivism Slacktivism social media

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We are currently the beneficiaries of the aspirations of our predecessors, who ardently pursued ideals such as safety, access to quality medical care, social justice, and an effective life. Significantly, and particularly pertinent to our discussion here, we have been granted the power of expression. In today's world, virtually anyone can articulate their views on a wide spectrum of social and political subjects. This fundamental right has been so comprehensively realized that even various unelected authorities have been compelled to devise alternative methods to suppress the freedom of speech. On a theoretical level, one might assume that everything is ideally aligned with the visions of our forebears. However, practical reality paints a more ambiguous picture. Some scholars have employed the somewhat disparaging term "slacktivism" to argue that the impact of online engagement in the public sphere may not be as transformative as initially anticipated. While individuals undoubtedly possess the means to voice their opinions, the question arises as to whether online activism has produced substantial change. In this scholarly inquiry, we undertake a critical examination of the efficacy of activism through social media channels and explore strategies for maximizing its potential.
۳۵.

New Media and Ideology: A Critical Perspective

نویسنده:
منبع: Cyberspace Studies,Volume ۵, Issue ۲, July ۲۰۲۱ 137 - 162

کلیدواژه‌ها: Ideology Internet new media public sphere social media

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Media is considered as one of the ideological apparatuses. This research is based on the question in parallel of enhancing technology and the formation of new media, as well as change passive audience into the active user, can these media still be called ideological? If so, the question is that how does the new media, despite the adaptation of interaction from the internet, find the ideological function? This paper discusses the role of the concept of the ideology for understanding social media critically. This study based on Althusser's definition of ideology and Habermas's theory about the public sphere creates consultative democracy led it to evaluate new media, their behavior and practices. The paper was developed based on a qualitative approach and descriptive-analytical method. As a result, new media owners are looking to create a two-tier Internet in which commercial content is more important than public content. Commercial content is managed by the ruling power and is governed by an ideology, which is the ideology of the ruling class. On the contrary, public content is controlled by media owners and contains a variety of ideologies that carry different ideas and meanings. The contemporary media system, through its ownership has divided media audiences into smaller groups (specific audiences), and has severely restricted fair access and participation in the public sphere, so that the ideological aspect of new media remains unchanged, but it emerges in the new shapes.
۳۶.

Anime, Consume, and Participation: Iranian Instagram Users Participation in Anime Fandom Activities

نویسنده:
منبع: Cyberspace Studies,Volume ۵, Issue ۲, July ۲۰۲۱ 163 - 176

کلیدواژه‌ها: Anime Fandom participatory culture social media

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Anime is a popular media in Iran nowadays, and some anime Instagram fan pages have over 400 hundred followers. Iranian anime audiences use the Instagram platform to gain news about anime, access anime broadcast and download resources and share and audit unofficial fans' content creations. Due to the lack of news websites’ coverage about anime and lack of anime news websites in Persian, Iranian anime fan-pages admins volunteer to translate anime news, usually from English and share the contents on an Instagram platform for the rest of the audiences. Applying Henry Jenkins’ participatory culture and convergence culture concepts, we prepared a questionnaire. We asked 387 anime audiences who were Instagram users about how often they watch anime, how often they read and watch anime fan-pages content, how often they participate in fandom chats and discussions. We saw an evident association for watching anime and reading and watching anime fan-pages content, while we saw a moderate association for watching anime and participating in fandom chats and discussions.
۳۷.

Investigating the impact of social media on the development of sports businesses

نویسنده:
منبع: Cyberspace Studies,Volume ۶, Issue ۱, January ۲۰۲۲ 31 - 46

کلیدواژه‌ها: Marketing social media sports management

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Sports organizations use social media to create opportunities to increase productivity, market share, market value and profitability. Mass media, especially cyberspace, play a major role in the field of social change in the present era. One of the best features of cyberspace marketing for today's businesses and job creation in the field of sports is that there is not much barrier to entering and using their facilities. Therefore, the present study focuses on the role of social media in the revenue development of sports businesses. The study population in this study is PhD students in sports management and sports media experts in Iran in this field. Samples were identified purposefully using random sampling. Data collection tools were interviews, and data analysis tools were customary content analysis and paradigmatic grounded theory. Based on the findings of interviews with participants, there are a number of factors in sports that act as requirements or barriers to the use of social media in the revenue development of the sports industry. Factors such as; Experiences in the field of using social media, scientific view on the use of social media, paying attention to the interests and standards of common professions in the world and activities in the virtual world and social media play an important role in generating revenue through the use of social media in industry. They have exercise. The results of the present study showed that the development of appropriate cultural programs can increase knowledge and awareness, improve the intellectual and cultural level of the audience. Also, based on the analysis of the results, marketing through social media has potentials that can enable economic development in the sports industry. Social media marketing through revenue generation and cost reduction can be an effective step towards improving financial problems and the sports industry.
۳۸.

Pseudo-event Construction on Instagram by the Iranian Female Micro-Celebrities

نویسنده:
منبع: Cyberspace Studies,Volume ۶, Issue ۱, January ۲۰۲۲ 83 - 106

کلیدواژه‌ها: Instagram micro-celebrities Netnography pseudo-events social media

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The pseudo-events -events that are created through and for the media- are one of the main opportunities to increase the visibility of micro-celebrities and to grow and maintain their audiences. This study aims to find what happens behind the scenes of pseudo-events that micro-celebrities organize. The primary purpose of this article is to study pseudo-events on social media accounts of Iranian female micro-celebrities on Instagram. Therefore, we aim to answer the following questions: What are pseudo-events on Instagram and what are their characteristics? How do Iranian female micro-celebrities create these pseudo-events? And What are the motivations behind creating these events and the way they are held? The methodology of this research is online ethnography and to answer the questions, we conducted unstructured interviews with 16 micro-celebrities and informants on micro-celebrities’ personal lives. Then, raw data were analyzed using the content analysis method. Based on the analysis, the central theme was fake events whose characteristics are: 1. participants (present and absent), 2. time (event occurrence time, event receipt time), 3. location (in real space, on virtual space), 4. etiquettes and form of performance (type of gifts, music, food, and the well-staged nature of events). The findings also showed that in these events, the represented image is more important than the event itself. In fact, these events are designed and performed for filming and display.
۳۹.

Cancel Culture, Then and Now: A Platonic Approach to the Shaming of People and the Exclusion of Ideas

نویسنده:
منبع: Cyberspace Studies,Volume ۷, Issue ۲, July ۲۰۲۳ 147 - 166

کلیدواژه‌ها: cancel culture Plato Shame social media Socrates

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In this article, I approach some phenomena seen predominantly on social-media sites that are grouped together as cancel culture with guidance from two major themes in Plato’s thought. In the first section, I argue that shame can play a constructive and valuable role in a person’s improvement, just as we see Socrates throughout Plato’s dialogues use shame to help his interlocutors improve. This insight can help us understand the value of shaming people online for, among other things, their morally reprehensible views. In the second section, I argue that it is required for the proper functioning of democratic institutions that some views be excluded from the public sphere, which follows some Platonic ideas from the Laws. In neither case do I argue that this approach is good in an unqualified sense or even ultima facie good. However, I maintain that these important insights from Plato’s dialogues illuminate crucial aspects of how we should think about cancel culture.
۴۰.

A New Chapter in Cyberculture; NFTs Paradigm Shift

نویسنده:
منبع: Cyberspace Studies,Volume ۷, Issue ۲, July ۲۰۲۳ 167 - 186

کلیدواژه‌ها: Blockchain cyberspacen digital art non-fungible token social media

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تعداد بازدید : ۱۰۰ تعداد دانلود : ۸۶
Since the bitcoin invention in 2008, blockchain technology has surpassed so numerous innovations that the pioneer networks such as Ethereum are adaptable to host a bunch of decentral information containing pictures, audio, video, domains, Etc., or even a metaverse versatile avatar. The transformation of tangible goods into virtual assets, known as the AR-utility of luxury products, and the intermixture of reality and virtuality organized a worldwide, semi-regulated, and decentralized marketplace for digital goods. Non-fungible tokens (NFTs) are doing a great help to artists worldwide, sharing diverse cultural outlooks by establishing a remote cross-cultural corporation potential and, at the same time, metamorphosizing the intermediary role and ceasing the necessity of a well-known art sale’s approval. Meanwhile, the cryptocurrency market has already acquired allocation and interest in the global domain, paving the way for a flourishing enthusiasm among entrepreneurs preoccupied with high-tech start-ups. In this qualitative survey based on participatory observation fieldwork, we shall decipher through self-exploration to investigate the ups and downs of the new cyberculture environment. Empirical encountering diverse Social Network Sites (SNS) and following the Cryptocurrency X(Twitter) trends, we have concluded that social media were the assembly line, producing success stories day and night which empowered a decentral market to surpass 14 billion worth of united states dollars.