digital art

This paper aims to show the status of digital art in Iran and explain how the meaning of an artist has transformed in the digital age. The primary assumption of this paper is that the experience of digital art has again revived the collective experience in creating arts. Although, interactivity is considered to be the most important quality of digital art, their collective, collaborative and progressive qualities should as well be emphasized. These qualities have transformed all aspects of art. The present study focuses on the audience’s part in the foundation of producing art in new media art or digital art. Using Howard Becker’s idea of ‘the sociology of art’ we can show the process of change, that the notion of crowd production of art has undergone and almost reached its exact meaning. The current study is applying a qualitative approach using participation and interview techniques. The research was carried out during the Tehran Annual Digital Arts Exhibition (TADAX). The research data were obtained based on interviews with artists and participators in the four TADAX exhibitions from 2013 to 2016.

Since the bitcoin invention in 2008, blockchain technology has surpassed so numerous innovations that the pioneer networks such as Ethereum are adaptable to host a bunch of decentral information containing pictures, audio, video, domains, Etc., or even a metaverse versatile avatar. The transformation of tangible goods into virtual assets, known as the AR-utility of luxury products, and the intermixture of reality and virtuality organized a worldwide, semi-regulated, and decentralized marketplace for digital goods. Non-fungible tokens (NFTs) are doing a great help to artists worldwide, sharing diverse cultural outlooks by establishing a remote cross-cultural corporation potential and, at the same time, metamorphosizing the intermediary role and ceasing the necessity of a well-known art sale’s approval. Meanwhile, the cryptocurrency market has already acquired allocation and interest in the global domain, paving the way for a flourishing enthusiasm among entrepreneurs preoccupied with high-tech start-ups. In this qualitative survey based on participatory observation fieldwork, we shall decipher through self-exploration to investigate the ups and downs of the new cyberculture environment. Empirical encountering diverse Social Network Sites (SNS) and following the Cryptocurrency X(Twitter) trends, we have concluded that social media were the assembly line, producing success stories day and night which empowered a decentral market to surpass 14 billion worth of united states dollars.