social media

Given a limited understanding of post-COVID customer behavior on social media, this paper seeks to identify consumer behavioral patterns on Facebook and Instagram in the post-COVID era. The research explores all the inner and outer features that might affect the way consumers think or act in the post-COVID era. Hence, a qualitative approach has been adopted to have a more comprehensive and current understanding. The research begins by identifying pertinent factors shaping consumer behavior through an extensive review of existing literature. To refine and validate these factors, the study employs the fuzzy Delphi method, a research technique that involves seeking consensus among a panel of experts. The findings of the research illuminate 24 distinct factors, organized into five main dimensions: contextual, social, content, technological, and product. Notably, the study underscores the significance of product-related factors, technological advancements, content quality, and social interactions in shaping post-COVID consumer behaviors. The product-related factors hold the most substantial influence over consumer behaviors, followed by technological considerations, content quality, and social interactions. Managers should prioritize quality assurance and strategic product categorization. Emphasizing these aspects in product positioning can significantly influence consumer behavior on social media platforms.

Heart disease has emerged as the foremost global cause of mortality. Enhancing awareness and understanding of this disease, along with preventive strategies, is pivotal in averting its onset and diminishing mortality rates. Today, social networks have evolved into paramount information dissemination platforms owing to their user-friendly nature and widespread adoption. Among these, Twitter stands out as a prominent source of rich data that can be leveraged for educational and awareness purposes. While existing studies have evaluated the impact of social media on increasing health-related knowledge, there is a gap in research regarding the role of Twitter in increasing cardiovascular disease awareness and prevention from different perspectives. This study employs a cross-sectional and descriptive methodology to quantitatively analyze over 50026 tweets.  This study seeks to investigate how Twitter users seek and disseminate information related to cardiovascular diseases. It aims to identify the prevalent topics shared about cardiovascular diseases and analyze the content of these messages.  Initially, 50026 tweets from 8,619 users were gathered over a one-month timeframe. English tweets have been selected due to the prevalence of the English language. Subsequently, the tweets were categorized and analyzed utilizing the LDA technique and the MALLET platform. Content analysis was conducted across various categories, focusing on topics, temporal trends, and geographical locations of the tweets. The results show that there was a significant relationship between the parameters extracted in the research and the most concern of users was in the field of heart diseases and prevention methods. Most user tweets (36,323 or 72.60%) contained specific information about heart disease. 9.33% related to cardiovascular issues, 2817 (5.63%) tweets were about heart attack, 2949 (5.89%) were about heart failure and 3267 (6.5%) about other cases related to heart disorders (cardiac arrest, cardiomyopathy, ischemic heart, etc.). The most concern of users in the group of heart diseases was related to the connection of topics such as cholesterol (4102 tweets (11.04%)), prevention (20348 tweets (56.01%)) and diet (1114 (3.06%)) with heart disease.

Dominating people’s lives, Social Media (SM) has gained a special place in every individual’s life in terms of becoming a tool to communicate with peers, families, and friends. Providing innovative functionalities, like forming groups, liking, reacting, and motivating, to modernize digital schooling, has made SM pervasive among students and teachers. The present paper tries to conceptually review and discuss the applicability of positive psychology in EFL education along with social-media-based language learning. Recently, in favor of distance learning, the world has witnessed a dramatic change in education, particularly in L2 learning, happening through social media (SM). However, there is a lack of a systematic study on the application of positive psychology in social media-based language learning, Therefore, it can be helpful to consider the effects of social media on L2 learning from a positive psychology perspective. As a first step in the field, the study aims to clarify how learners’ positiveness can bring about success and flourishment in social media-based L2 learning. Afterward, potential pedagogical implications and limitations are explained. With the hope of expanding the literature on PP in social-media-based Language learning, suggestions for future studies are proposed.  

The integration of technologies and social media into second/foreign language education has recently gained momentum in different contexts. Given their nature, social media have been empirically identified to improve different aspects of L2 teaching and learning. However, their facilitative role in enhancing EFL/ESL students’ language skills and academic engagement has been limitedly explored. To fill this lacuna, the present study intended to provide a theoretical analysis on the utility and power of injecting technologies and social media into L2 classes and improve students’ language skills and academic engagement. In so doing, the conceptualizations, definitions, dimensions, and empirical studies that provide evidence for the interplay of these constructs are presented. Moreover, a variety of implications are enumerated for EFL/ESL teachers, learners, teacher trainers, language policy-makers, curriculum designers, and scholars in L2 education, who can recognize the facilitative role of social media in English language teaching learning.  

Business-to-Business markets use the positive effect of sustainable measures to strengthen their brand. Because sustainable branding supports competitive advantage with a positive impact on customer perceptions and satisfaction, in this regard, the tools and platforms available in the online environment can be effective in sustainable B2B branding by facilitating interaction and dialogue in an informal way between the company and its audience. Therefore, the current research was conducted to provide a conceptual framework of sustainable B2B branding through social media using the qualitative method of theme analysis on Iranian ports. This is an exploratory research with an aim to be applicable. The statistical population is Iranian port managers, and to collect information, a semi-structured interview was conducted with 14 key informants (saturation limit) who were selected by a targeted method. To analyze the data, the text of the interviews was transcribed. Then, using Atlas software and the inductive thematic analysis method, data were coded, analyzed, and interpreted. In this research, the framework of sustainable branding from company to company was explained through social media with 117 basic codes, 10 sub-themes, and 3 main themes of social media management, brand mantra, and sustainability action.

Cyberbullying involves using hurtful or offensive language that goes against basic rules of respect and politeness. It harms the online environment and can negatively affect people by causing harassment, discrimination, or emotional pain. To combat this, it is crucial to develop automated methods for detecting and preventing the dissemination of such content. Deep learning, a branch of artificial intelligence, leverages neural networks to learn from data and perform complex tasks, effectively capturing semantic and grammatical nuances to differentiate between abusive and non-abusive language. This survey paper reviews current techniques and advancements in deep learning-based approaches for detecting cyberbullying content on online platforms, aiming to provide a comprehensive understanding of existing methodologies and identify potential avenues for future research to mitigate the spread and impact of such behaviors on the internet.

In the case of COVID-19, researchers have found a statistically significant improvement in public health protection against COVID-19 with social media platforms. Multiple studies suggest that evidence of social media's influence on health knowledge, behaviors, and outcomes indicates its potential benefits in meeting the needs of individuals and populations. Therefore, this study aims to investigate the influence of social media on public health protections against COVID-19 in terms of public health awareness and behavioral changes. It adopted a quantitative research design to identify the relationship and used questionnaires to collect the data. Data was collected throughout Malaysia using convenience sampling. The results underscore the potential of social media as a valuable tool for disseminating crucial health information and promoting positive behavioral changes during public health crises like the COVID-19 pandemic.

Online review sites and social media platforms have become crucial sources of information for consumers, greatly influencing their purchasing behavior and decision-making, especially in the food and beverage industry. However, not many studies have been carried out to understand how social media influences customers’ purchase intentions at fast-food restaurants. This paper examines the growing influence of social media attributes on purchase intentions, with a focus on the Malaysian context. Previous studies highlight the increasing importance of social media platforms as marketing tools and their impact on customers’ purchase intentions. The research explores the relationship between habit and informativeness and their influence on purchase intentions among young adults in fast-food restaurants. A purposive sampling method was utilized to gather data from 142 fast-food customers through a cross-sectional online survey. The research hypotheses were analyzed using the partial least square structural equation modeling. Key findings found that habit and informativeness have a significant positive impact on customers’ intentions to purchase at fast-food restaurants. The study contributes to the existing literature by highlighting the growing influence of social media on consumer behavior in the context of fast-food restaurants. It adds to our understanding of how social media platforms serve as effective marketing tools, particularly among young adults, and how they can influence purchase intentions. By understanding the interplay of habit, informativeness, and purchase intentions, businesses can develop more effective marketing strategies and foster stronger relationships with their customers.