مطالب

On the northern shore of the Persian Gulf, not far from the coastline of Bandar-e Dayyer (Dayyer Port) in Bushehr Province, remains of a large archeological site can be seen in the form of dense piles of the rubble as well as architectural remnants scattering over ​​approximately 27 hectares, which is known as Bardoo. The remaining and main parts of the site are located in the south and southeast of the city of Bardestan, between a road leading to Bandar-e Dayyer and the western flank of salt marshes on the west bank of huge Bay (xowr), located about 2200 meters from the coastline of Bandar-e Dayyer itself. Archaeological excavations at this site reveal three periods, ranging from Parthian to the early Islamic era. 

Purpose: The aim of the research was to identify the antecedents and consequences of digital content marketing in online insurance companies.Method: The present study has been conducted by adopting a mixed approach (qualitative and quantitative) and in an exploratory manner. In the qualitative part, thematic analysis technique has been used in the MAXQDA2020 software. The community of the qualitative department was the managers and experts of the sales and marketing department of the insurance industry (electronic and digitalized department). Based on targeted sampling, 10 people were considered as samples. Qualitative data was collected using semi-structured interviews. For the validity of the findings, Cohen's kappa index was 0.837, which is confirmed. Structural equation method is used in a small part. In the quantitative part of the research, the statistical population consisted of experts and managers of marketing units and assistants in the country's insurance industry in Tehran. Using Cochran's formula (for unlimited population), a sample of 384 people was extracted. Based on the codes of the qualitative part, a researcher-made questionnaire was formed. The data collected from the questionnaire were analyzed in AMOS 24 software.Findings: The results show that the antecedents of digital content marketing include the fundamental requirements of digital content marketing, requirements before the production of digital content, managerial/organizational requirements, and perceptual-cognitive antecedents of the audience and identified consequences including marketing consequences, financial consequences, and brand-related consequences, the favorable consequences for the customer and the engagement of the audience with the content in the digital content marketing model.Conclusion: This study has designed and explained the digital content marketing model. In recent years, electronic businesses have been growing rapidly and have gradually taken a relatively favorable share of the industrial enterprises of the country and play an undeniable role in the growth of the country's economy. One of the important parts of digital marketing is the production and creation of valuable content. Another expression, the combination of content and technology refers to the production of digital content. Content marketing is actually a method in which the organization continuously creates and publishes valuable content in order to attract and reach the audience, and its purpose is to transform the customer's behavior into a profitable behavior for the organization.

This research focuses on analyzing the extent of Muhammadiyah's role in translating the human rights narrative and its relationship with Sharia principles, which are the guidelines in its movement to protect vulnerable groups of victims of human rights violations in Indonesia. Through Al-Ma'un theology, Muhammadiyah has transformed the discourse of human rights within religious contexts but also in practical efforts to protect vulnerable groups of victims of structural human rights violations and victims of national strategic projects, such as in the Wadas andesite mining case, the Rempang Eco-city case, the Pakel agrarian conflict case, the Trenggalek gold mining case, and various other cases. This research seeks to answer the following questions: (1) To what extent does Muhammadiyah play a role in disseminating human rights discourse in Indonesia? (2) How can the model of protecting vulnerable communities affected by human rights violations by Muhammadiyah be a best practice for the protection of human rights and also for the movement of civil society in the Eastern States? This research employs a socio-legal approach to identify struggles in defending the rights of vulnerable groups in Indonesia. Through an examination of its organizational pronouncements, advocacy initiatives, and grassroots activities, this paper explores the extent to which Muhammadiyah actively contributes to the protection and promotion of human rights for vulnerable populations in Indonesia, highlighting both its potential and its limitations in navigating the intricate landscape of human rights within a predominantly Muslim nation. Ultimately, this research contributes to a nuanced understanding of the role of Islamic civil society organizations in shaping and implementing human rights agendas in Indonesia and beyond.

The current paper intends to exploit the Many Facet Rasch Model to investigate and compare the impact of situations (items) and raters on test takers' performance on the Written Discourse Completion Test (WDCT) and Discourse Self-Assessment Tests (DSAT). In this study, the participants were 110 English as a Foreign Language (EFL) students at Vali-e-Asr University of Rafsanjan in Iran. The students were asked to complete the WDCT and rate themselves on that test. Four raters scored the WDCT tests. According to the FACETS results, there were significant differences in students' performance between the two methods. The stable fit statistics and differing levels of difficulty measures for each test method indicated that each test had a unique way of differentiating the test taker's pragmatic ability. Based on the results, both DSAT and WDCT are acceptable measures for pragmatic ability; however, there are some fitness problems in DSAT. This shows the unpredictable pattern of ratings in the DSAT. It is recommended to have rater training to obtain more accurate results from the DSAT. Finally, the implications were discussed.