درخت حوزه‌های تخصصی

This study aimed to analyze the factors that influenced millennial use of E-recruitment (online recruitment), through the Technology Acceptance Model (TAM). In this regard, TAM was extended by incorporating trust and privacy in the context of millennial technology adoption. A cross-sectional quantitative survey was carried out, utilizing purposive sampling of millennials who used the E-recruitment platform. The data were obtained from 270 respondents and analyzed with Partial-Least Squares Structural Equation Modeling (PLS-SEM) to explore the relationships between the factors. The results showed that perceived ease of use and trust had a significant influence on millennials’ intention to use E-recruitment services. Meanwhile, perceived usefulness and privacy did not have a significant influence. Intention to use E-recruitment services was a strong predictor of actual use. This study provided a practical understanding for human resource professionals and organizations that aim to improve E-recruitment strategies. It was emphasized that ease of use and building trust were important criteria used for promoting adoption among millennials. Future studies are recommended to use diverse samples and investigate the impact of technostress and cultural factors on E-recruitment adoption. In addition, it is necessary to evaluate employers’ perspectives, which can provide a more in-depth understanding of technology adoption in E-recruitment.

Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive review helpfulnessmodel (IRHM) can be used to detect the most attributes affecting the RH and build classifier that can predict RH based on these attributes. IRHM is implemented on Amazon.com using collection of reviews from different categories. The results show that IRHM can detect the most important attributes and classify the reviews as helpful or not with accuracy of 94%, precision of 0.20 and had excellent area under curve close to 0.94.

The infestation of the world pandemic has significantly changed the landscape of teaching and learning experience in Malaysia.  Particularly for the institution under study, E-learning, previously used as the support medium to face-to-face classroom teaching, has become the primary medium of teaching and learning amid Covid-19.  E-learning platform has replaced the face-to-face classes. Even though it is only a temporary approach, less is known in terms of its effectiveness.  The present paper intends to examine the factors contributing to E-learning's effectiveness in a Higher Education Institution in Malaysia amid the COVID-19 crisis. The Technology Acceptance Model underpinned the conceptual framework.   This study investigated the relationship between the independent variables (perceived usefulness, perceived ease of use, and self-motivation) and E-learning effectiveness.  The data were collected through an online self-administrated questionnaire using Google form and received a total of 354 respondents.  The data were analyzed using SPSS and Smart PLS.  The findings revealed that perceived usefulness, perceived ease of use, and self-motivation positively influenced E-learning's effectiveness.  This paper concluded that regardless of whether as the support medium or the primary medium in the teaching and learning process, the determinant to E-Learning effectiveness is still perceived the same. This study also supports the TAM proposition while incorporate self-motivation in measuring learning effectiveness.