درخت حوزه‌های تخصصی

Blockchain technology is one of the revolutionary technologies in service-based industries. E-health services are considered as a major economic and social activity in the world in which patients, the medical community and service providers such as insurance organizations play a key role. In Iran, e-health services have been introduced for more than a decade, but it is seriously lagging behind the leading countries. According to the Blockchain Opportunity window, a technological and economic catch-up is possible in e-health services in the country. Decentralization, data transparency, security and privacy are the key features of Blockchain technology. Therefore, in this research, through case study strategy and using documents, scientific articles, evidence, statistics and events and opinions of experts, policy factors were presented to catch-up through the Blockchain technology opportunity window. The dimensions of the proposed policy framework were presented in 4 categories: macro policies, market, financing, and technology learning and development. This study presents technological catch-up policy framework by Blockchain technology to policymakers for using in e-health services.

Purpose: The purpose of this study is to evaluate the impact of marketing strategies on entrepreneurial risks and determine their ranking. It is possible to rank marketing strategies to make the best decision to deal with the risks facing businesses. Methodology: Based on preliminary studies conducted on SMEs in Iran, a four-part questionnaire with a five-point Likert scale was provided to entrepreneurs and managers of SMEs in Tehran. Data related to 20 questionnaires were analyzed using SPSS software. Cronbach's alpha method was used to determine the reliability of the questionnaire. Finding: The results reveal that financial strategies, customer, relationships and online marketing do not have the same effect on entrepreneurial risks and we can rank them. Also, in examining the impact of business strategies on risks, the results showed that planning strategy has the greatest impact on reducing credit, operational and liquidity risks whilst relationship strategy has the greatest impact on reducing market risk. Online marketing strategy has the least observed effect on reducing credit risk and operational risk, and direct marketing strategy and financial strategy have the lowest effect on reducing liquidity and market risks. Conclusion: The effect of business strategies on reducing entrepreneurial risks is confirmed and we can rank strategies based on their impact on the risks facing businesses. Entrepreneurial risks can be reduced by using marketing strategies, and in conditions of uncertainty, the use of knowledge and expertise of marketing consultants can lead to improved decisions of entrepreneurs, resulting in sustainability and growth of businesses.

Managing supply chain operations in a reliable manner is a significant concern for decision-makers in competitive industries. In recent years consumers and legislation have been pushing companies to design their activities in such a way as to reduce negative environmental impacts more and more. It is therefore important to examine the optimization of total supply chain costs and environmental impacts together. However, because of the recycling of deteriorated products, the environmental impacts of deteriorating items are more significant than those of non-deteriorating ones. The subject of supply chain of deteriorating products, simultaneously considering costs and environment has gained attention in the academia and from the industry. Particularly for deteriorating and seasonal products, such as fresh produce, the issues of timely supply and disposal of the deteriorated products are of high concerns. The objective of this paper is to develop multi objective mathematical model and to propose a new replenishment policy in a centralized supply chain for deteriorating products. In this model, the manufacturer produces a new product and delivers it to a distant market, and then the distributor buys the product and sells it to the end consumers. This study presents a new mathematical model of the location-routing problem (LRP) of facilities in supply chain network (SCN) for deteriorating products through taking environmental considerations, cost, delivery time and customer satisfaction into account across the entire network and customer satisfaction. In order to solve the model, the combination of the two red deer algorithm (RDA) and annealing simulation (AS) was proposed. We then perform the network optimization in SCN and provide some managerial insights. Finally, more promising directions are suggested for future research.

In customs management, the main problem is balancing the needs of trade facilita-tion as a process of simplifying and accelerating foreign business on the one hand and countering illegal trade, reducing government revenue, capital sleep and the level of controls and interventions on the other. Also, due to the financial crisis in recent years, risk management has been reconsidered, although this attention is related to various financial branches. Since risk analysis and identification is the main component of risk management, developing a suitable model for data analysis is of particular importance. The purpose of this study was to use data data analysis techniques to develop an intelligent model to timely predict the risk of import declarations in customs and thus prevent irreparable losses. In this study, data analysis techniques have been used according to the statistical population which is data-driven. Statistical data were extracted from www.eplonline.ir with 575006 import declarations of all Iranian customs during 2019-2020. having pre-processed and prepared the data using PCA, LDA and FastICA methods, attribute reduction and effective attribute extraction were performed using 14 data analysis algorithms. Using Python software, algorithms were trained and modeled with 80% of the final data. Then, 14 obtained models were tested and validated with 20% of the data. Finally, the results of these models were compared with each other and the model obtained from the random forest algorithm was selected as a comprehensive model for predicting and determining the level of risk of import declarations at customs.