درخت حوزه‌های تخصصی

INTRODUCTION: The achievement of organizational goals depends on the ability of employees to perform the assigned tasks and adapt to the changing environment. The implementation of training and improvement of human resources allow people to effectively continue their activities and increase their efficiency in accordance with organizational and environmental changes. The present study aimed to assess the impact of information and communication technology on self-directed learning among Employees at the Red Crescent Society of Tehran. METHODS: This research was applied-descriptive and survey-type. The statistical population of the current research included all 1800 employees at the Red Crescent Society of Tehran. Based on Cochran's formula, 317 subjects were selected by simple random sampling and answered the questionnaires. To check the variables of the research, a 73-item questionnaire was used, which assesses the two variables of information and communication technology and self-directed learning. The validity of the questionnaire was confirmed by experts' opinions, and its reliability was assessed by Cronbach's alpha method. Research hypotheses were tested by structural equation modeling using LISREL software. Confirmatory factor analysis was used to measure the indicators of the questionnaire, and the model of path coefficients and significant coefficients was applied to examine the hypotheses. FINDINGS: The results of the analyses demonstrated that information and communication technology and each dimension of using computers, media (radio and television), the Internet, educational software, and mobile phones had a significant positive effect on self-control, willingness to learn, and self-management among the employees at Red Crescent Society of Tehran. CONCLUSION: In every organization, the management must make sure that the employees recognize the importance of learning since it is a key factor in the success of the organization. It is necessary for the management of every organization to remove mental models and old beliefs and, considering the role of information technology in learning and creating transformations in learning methods, provide the grounds for its application among employees.

The research was conducted with the aim of designing a model of brand experience with the citizenship behavior of customers in the banking industry. The research method is qualitative and grounded theory, and it is considered fundamental in terms of its purpose. The statistical population of the research is Tehran banking industry managers with the highest education, experience, authorship, and ideas. In this research, unstructured and in-depth interviews were used to collect data and information. Data and information analysis were done through coding (open, axial, and selective coding) and MAXQDA software. In the end, a qualitative model is presented, which consists of causal conditions (Appropriate internet infrastructure, The emergence of new media, Creating a new form of communication, The proliferation of media, and Internet penetration rate), the main phenomenon (Branding, Brand experience, Brand personality, and Brand interest), intervening conditions (Building trust, Outsourcing, Customer behavior, Customer emotional attraction, Islamic banking, and Advertising), the contextual conditions(Customer behavior, Reproducibility of experience, Communication with customers and Notification), strategies (Accounting system, Systematic control, Low profit and help business, Electronic banking, Human Capital, Speed of service, Structure modification, Networking, Security, Creating competition and Personnel training) and consequences (Brand quality, Originality, Function, Customer satisfaction, and Customer loyalty).