درخت حوزه‌های تخصصی

The general purpose this study aims to reach is to investigate the relationship between clerk’s job promotion and improvement in performance process in branches of Melli Bank in Bonab. In order to do so, studies, papers and books published in the field were examined to find proper framework for the study. Thus, the model used by Nekooyi Moghadam et.al. (2014) was taken for job promotion and the model used by Moghimi was utilized for improvement of performance. Moghimi’s model had six dimensions of credibility, attitude, work quality, innovation, cooperation and security. In this regard, one main and six secondary hypotheses were compiled. Statistical population of the study included all 67 clerks in branches of Melli Bank in Bonab. The data for the study were collected through two questionnaires of job promotion and performance. The reliability and validity of the questionnaires were approved by experts and then they were distributed among subjects. In order to analyze the data collected from questionnaires, descriptive and inferential statistics were utilized. In order to classify, summarize and interpret the data, descriptive statistics were used. Spearman and Regression tests were used to test research hypotheses. Results from these tests have approved all research hypotheses and demonstrated that there is a significant relationship between job promotion and improvement of performance in branches of Melli Bank in Bonab.

The objective of this study is to understand the customer journey in technology product adoption by exploring the experiences and perspectives of individuals who have recently adopted new technology products. This research aims to identify key themes and factors influencing the customer journey from initial awareness to ongoing engagement and retention, providing insights to enhance customer experiences and inform marketing strategies. This qualitative study employed semi-structured interviews with 20 participants selected through purposive sampling to ensure diverse representation. Participants included individuals who had recently adopted technology products within the past six months. Data collection continued until theoretical saturation was reached. The interview transcripts were analyzed using NVivo software, following an inductive approach to identify patterns and themes. The analysis revealed three main themes: Awareness and Decision-Making, First-Time Use and Learning, and Ongoing Engagement and Retention. Initial awareness was driven by advertising, social media, and word-of-mouth, while decision-making was influenced by peer recommendations, brand reputation, and price sensitivity. The first-time use phase highlighted the importance of intuitive design and support resources. Regular updates, community engagement, and product reliability emerged as critical factors in ongoing engagement and retention. Participants valued seamless omnichannel experiences, personalized marketing efforts, and robust support systems. The study underscores the significance of personalized, seamless customer journeys in technology product adoption. Businesses should focus on integrating physical and digital touchpoints, leveraging AI for personalized experiences, and maintaining active user communities to enhance customer satisfaction and loyalty. Addressing cultural nuances in global markets and managing digital signals effectively can further optimize the customer journey. These insights provide valuable guidance for businesses aiming to improve customer experiences and foster long-term engagement in the competitive technology market.

The adoption of E-learning in academic environments, particularly in Iran, has accelerated over the past decades. However, the lack of established guidelines for instructional design seems to have hindered the creation of effective online educational environments. Therefore, this study aimed to conduct a comprehensive qualitative research synthesis (QRS) to identify the criteria for an optimal online learning environment for Iranian university students. The study followed Major and Savin-Baden's three-phase QRS model and included 12 studies with 252 participants and 42 researchers. The synthesis integrated findings from multiple studies to gain insights into experts’ opinions and students’ perceptions, preferences, and experiences within online learning environments. The research identified four overarching themes: targeted learning, effective teaching management, socio-affective engagement, and learner empowerment. Targeted learning focuses on problem-oriented and need-oriented teaching; effective teaching management emphasizes balanced content and time management, clear objectives, and diverse presentation and evaluation methods; socio-affective engagement involves interactive feedback, social presence, and emotional communication; learner empowerment stresses autonomy, agency and active learning, including experiential and discovery learning. Applying these findings seems to offer a genuine contribution, leading to the development of culturally relevant and high-quality E-learning experiences and addressing the challenges posed by the nascent E-learning system in Iran.