درخت حوزه‌های تخصصی

This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitative method, stratified sampling technique and systematic sampling technique applied in this study to test the proposed hypotheses based on a sample of 500 first-year students in their first academic semester at 23 selected private HEIs in Kuala Lumpur and Selangor. Data analysis was carried out using smartPLS software. The analysis outcome of the focal study had expounded a significant positive relationship between the use of social media application and students' decision-making as a direct relationship. Thus, analysis of the structural model had further verified that hypotheses h1 of the focal study were accepted. The result shows a  significant positive relationship between social media application and students' decision-making indicated by a path coefficient of  0.630, t-value of 24.103, and p-value of 0.000.

Management of innovation processes is one of the functions of local governments and, therefore, they should be the initiators and moderators of communication between research organizations and enterprises. The program formation of agglomeration innovative development involves the creation of promoting innovation body, which allows to achieve the maximum involvement degree of all the participants in the innovation process. The article is devoted to the research of urban agglomeration innovative development, the need to create a special body or center for innovation, which will form a set and interconnected, and will be integrated into the urban agglomeration and carry out innovation and technological activities as part of research and production infrastructure. The article develops a method for predicting the effectiveness of the advancement of this body through the digital space using trend models. It is expected to receive three forecasts: optimistic, realistic and pessimistic. This will accelerate the establishment of links between the players of the regional innovation market and contribute to a qualitative change in the spatial and functional structure of urban agglomerations. The development of information and communication technologies allows to create effective systems that will stimulate the agglomerations innovative development . Therefore, the communicative activities of regional governments should be carried out through the use of information and communication technologies. Thus, the urgency of developing a methodology for assessing the increase of the innovative component of agglomeration economic development is due to the low percentage of implementation research results, low science-intensive gross value added in the Ukrainian regions, the possibility of using information and communication technologies. Increasing the number of targeted visits will simplify and speed up the process of establishing links between innovation market players at the agglomeration spatial level in both the short and long term