درخت حوزه‌های تخصصی

Full attention to hospital efficiency as the largest and most cost-effective unit of the health system is of particular importance. Therefore, the purpose of this study is to evaluate the success of the strategic plan of the Imam Reza center of Educational, Research and Therapy using the method of data analysis. This is an analytical descriptive study. In the beginning, the strategic plan of the organization was evaluated and its success rate in achieving the strategic objectives was measured on the basis of the Balanced Score Card. According to the research objectives, based on the analysis of the success rate of Imam Reza Hospital in Mashhad, the organization's strategic plan, Reports and documentation in the organization have been used to analyze the performance of the organization on the horizons desired for implementation of the programs. Rate of Achieving strategic goals in improving employee productivity - Improving the support process - Improving the status of the hospital information system - Improving the physical environment, each program being individually designed to 43.92 - 41.07- 44.66-62.34 and in the area of development of health services, and Establishment of the system for assessing service satisfaction is 26.68 - 61.25 and in the area of upgrading the management of equipment supply and distribution of 41% and in the field of development of educational activities is zero percent. However, achieve the strategic objectives of The study center proportion to the percentage of the base and desirable percentage is considered, is desirable, But a strategy that is based on accurate knowledge and understanding of the environment is based strategic thinking and It is also necessary commitment to implement the right strategies and implement appropriate monitoring and evaluation system can be upgraded strategic management in organizations have to follow.

The increase in Internet technology popularity due to the advancement of information technology is bound to rise at an unprecedented pace in China. The development of E-commerce has become an important part of people everyday lives in certain sectors of business activities such as online advertising, online shopping, online promotional advisory and service. This study examines critical factors in online shopping that affect customer satisfaction. The philosophy of positivism was used to evaluate the online shopping behaviour in a Chinese context. The philosophy defines a structural method that combines logical deduction with accurate and well-known observation of personal character and behaviour. The data on the level of customer satisfaction collected by E-mail and survey. The results of the validity and reliability test, Pearson's correlation and Multiple Linear Regression analyses suggested that online shopping websites’ privacy, delivery system and service quality would improve customer satisfaction in China. The Companies must carefully develop the E-commerce environment in terms of customer behaviour in China, emphasizing the factors that have a significant impact on their online customer satisfaction