درخت حوزه‌های تخصصی

The objective of this study is to understand the customer journey in technology product adoption by exploring the experiences and perspectives of individuals who have recently adopted new technology products. This research aims to identify key themes and factors influencing the customer journey from initial awareness to ongoing engagement and retention, providing insights to enhance customer experiences and inform marketing strategies. This qualitative study employed semi-structured interviews with 20 participants selected through purposive sampling to ensure diverse representation. Participants included individuals who had recently adopted technology products within the past six months. Data collection continued until theoretical saturation was reached. The interview transcripts were analyzed using NVivo software, following an inductive approach to identify patterns and themes. The analysis revealed three main themes: Awareness and Decision-Making, First-Time Use and Learning, and Ongoing Engagement and Retention. Initial awareness was driven by advertising, social media, and word-of-mouth, while decision-making was influenced by peer recommendations, brand reputation, and price sensitivity. The first-time use phase highlighted the importance of intuitive design and support resources. Regular updates, community engagement, and product reliability emerged as critical factors in ongoing engagement and retention. Participants valued seamless omnichannel experiences, personalized marketing efforts, and robust support systems. The study underscores the significance of personalized, seamless customer journeys in technology product adoption. Businesses should focus on integrating physical and digital touchpoints, leveraging AI for personalized experiences, and maintaining active user communities to enhance customer satisfaction and loyalty. Addressing cultural nuances in global markets and managing digital signals effectively can further optimize the customer journey. These insights provide valuable guidance for businesses aiming to improve customer experiences and foster long-term engagement in the competitive technology market.

Purpose The aim of the present study was to study the impact of Meta cognitive skills training on the reduction of academic procrastination and anxiety exam in Male students. Material & Method: Statistical population in this study consisted of all high school female student of Bojnourd in 93-94 academic year. 40 students were selected using the multi cluster sampling method and they were placed in two groups as experimental group (20 person) and control group (20 person). The used tools include the anxiety exam (1980) and academic procrastination (1989) Questionnaire. This study was a semi- pilot design and its research design (plan) was the pretest - posttest with control group. Findings: The data analysis was performed by Covariance Analysis. The results showed that cognitive-behavioral skills training have a significant effect on the reduction of academic procrastination and anxiety exam in Male students of experimental group. In other words, Meta cognitive skills training results in reduction of academic procrastination and anxiety exam in Male students of experimental group. Discussion: Through employing Meta cognitive skills and self-information, self-awareness, task awareness and learning strategies awareness students can reduce their academic procrastination and anxiety exam.