درخت حوزه‌های تخصصی

The aim of the present study was to identify and explain the factors influencing business intelligence in online sports enterprises. The research employed a qualitative methodology based on grounded theory. The statistical population consisted of experts, specialists, university professors, and entrepreneurs active in the domain of sports business. A snowball sampling method was employed to select participants for in-depth interviews. The primary data collection instrument was semi-structured interviews conducted with 17 participants. The validity of the interview protocol was verified by both the interviewees and a panel of academic experts. To assess reliability, the intra-subject agreement method was used, yielding a reliability coefficient of 0.87. Data analysis was conducted using grounded theory methodology. Findings revealed that the key factors influencing business intelligence in online sports enterprises include: innovation development, resource management, internet-based business expansion, supportive legal and policy frameworks, and cultural infrastructure. These core categories were further broken down into 11 concepts and 52 open codes. Based on these findings, it is recommended that strategic policymaking and effective interventions be implemented to support the development of online sports businesses. Such initiatives may also stimulate short-term employment growth.

The distinctive characteristics of sportswear underscore the critical importance of product quality in this sector, where purchasing decisions are often influenced by brand reputation and perceived quality. Sports products are not only essential for athletic activities but are also increasingly integrated into daily wear and leisure attire. This study examines the impact of sports product quality and retail service quality on brand preference and purchase intention, with a focus on the mediating roles of perceived value and brand equity. Using a descriptive-survey approach and structural equation modeling, the research targeted customers of prominent domestic and international sports brands in Iran. Given the unlimited population size, a sample of 384 was determined based on the Krejcie and Morgan table; ultimately, 370 completed questionnaires were analyzed. Data were collected using validated scales: perceived value (Ebrahimi et al., 2014), brand equity (Boyle et al., 2013), purchase intention and brand preference (Chang & Liu, 2009), and product and service quality adapted from Ebrahimi et al. (2009) and Ismailpour and Goldouzi (2013). The structural equation analysis revealed that both product and service quality directly affect purchase intention and also exert influence through the mediating role of brand equity. Furthermore, brand equity mediated the relationship between quality dimensions and brand preference. These findings suggest that enhancing perceived quality—through factors such as durability, functionality, product design, and after-sales service, supported by strategic communication—can strengthen brand preference and maximize purchase intention among consumers.

The aim of this study is to investigate the evolution of sport tourism research and identify research gaps in the field. This descriptive-analytical research utilizes a bibliography and illustration method to achieve these goals. A total of 644 articles were extracted from the Web of Science database, and their bibliometric data were analyzed using VOS viewer software. The findings reveal the trend of publishing articles and citing them in recent years, while also outline the most cited articles, researchers, journals, and universities. Additionally, the primary country in the collaboration network was identified. Keyword co-occurrence analysis indicates that the majority of research in this field pertains to sport events and their management. The results also underscore a limited focus on the approach of service dominant logic and its derived concepts. Additional areas for future research include examining tourists' behavior as customers throughout all travel stages, investigating the impact of technology on sports tourism, and exploring tourists' behaviors.