درخت حوزه‌های تخصصی

At the current competitive world, managers of organizations should respect desires of customers and pay specific attention to factors affecting customer’s behavior to provide conditions for better realization of organizational goals and customer’s satisfaction. This study is a descriptive-analytical study and statistical population in this study consists of customers of Southeast Tehran Tejarat Bank Branches. The aim of this study is to investigate the impact of social, cognitive and emotional factors on customer’s behavior of Southeast Tehran Tejarat Bank Branches. Sampling is done using two-step cluster sampling method and 300 samples are selected through the list of long-term depositors of bank (N=1400). The data have been collected using questionnaire and using SPSS software have been analyzed and descriptive and inferential statistical methods including Pearson correlation and linear regression. The results obtained from testing research hypotheses show that there is strong and significant relationship between social, cognitive and emotional factors with customer behavior of Southeast Tehran Tejarat Bank Branches. Therefore, it could be mentioned that paying attention to these factors has significant effect on supplying better services and gaining customer’s satisfaction.

Lifestyle which encompasses social, cultural, and economic factors deeply impacts upon the people's behavioral patterns and mental attitudes. One of the manifestations of lifestyle is the quality of selecting living places, which in turn influences the architecture of the houses. The purpose of the present study is to examine the extent to which modern lifestyle affected Hamadanian people`s lifestyle as well as the architecture of their houses during the first Pahlavi regime. The study adopted a historical-interpretive analytical method which describes the modern lifestyle of Hamedanian people by taking the transition from tradition to modernity into account and investigates the conceptual components of the architectural modernism of the houses using architectural space analysis. The data for the study were collected through library resources and field study. The sampling method for the field study was purposive. To this end, all the houses built during the first Pahlavi regime which had documents and were possible to visit for a filed study were examined. The results provided evidence for the modernization of people`s lifestyle which led to new concepts of modern lifestyle, such as consumerism, the development of social interaction, the initial formation of civility, social distinction and status, and social importance of women. Moreover, the findings show that changes in lifestyle resulted in the formation of three different architectural patterns. Garden houses, street houses, and evolved traditional houses were considered as reflections of architectural changes. These evolutions show the changes in people`s lifestyle as a result of transition from tradition to modernity and the evolution of architectural space due to the changes in the quality of modernism style of life.

Today, with the development of urbanization and increased abnormal behaviors, particularly urban crimes, prevention of social harms is of great importance. Social Sciences and Urban Development can prevent crime in urban areas by understanding cultural and social traits alongside other actions, in a way that the wrongdoer finds less opportunity for acting a criminal behavior in urban areas. The theory of social capital is intrinsically simple and affecting many other components. The core idea of social capital can be found and summed up in the word "relationship". Members of the community can cooperate and work together through making contacts with each other sustaining this relation. And thus they learn things that cannot be easily achieved alone or is hard-won. Humans are linked through a series of interconnected networks and tend to have values in common with other members of the network. And by expanding networks constitute an asset that can be considered as a form of capital. Obviously, the more people get to know each other and the more common outlook is found within them, we'll have a richer social capital. On this basis, this research will examine social capital in two dimensions, cultural (types of the trust) and structural (social participation and emotional and material support of network). And tries to study the relationship between social capital and social problems in the Pardis new city after explaining the concept of social capital; This research was conducted with survey method using a questionnaire technique. The statistical populations of the study are residents of Pardis new town, who have been selected though a random cluster sampling method. The sample size was determined as 400 people using Cochran Formula and finally data analysis was done with SPSS Software. The results show that increasing social capital components (cooperation, solidarity and social relations), social problems in new towns is reduced.

Colors affected life by different ways. The basic principles of each color and how to use it in creating a suitable environment is important in medical centers; Color therapy is associated with different aspects, including color therapy can be associated with the nature of different cultures, its impact on eliminating or reducing physical disorder, physical, mental and emotional impact of color on workplace health and industrial psychology, creativity and especially its application in medicine and the hospitals. Therefore purpose of this study, hospital inpatient care is designed to evaluate the effect of color in this way can be effective in improving the quality of the hospital environment and thus accelerating healing and reducing anxiety in the lead. In this regard, this study is a comprehensive review and searches the corporate sites and reputable domestic and foreign electronic databases were conducted. A review of studies show that proper choice of colors and harmony of colors, can reduce hospitalization time and reduce stress in patients in the hospital environment. So this raises the right choice of colors in health centers improve their patients but inappropriate choice of colors can irreparable psychological effect on the patient.