درخت حوزه‌های تخصصی

Nowadays, the tourism branding has such importance for governments that annually they spend a lot of financial resources to building the brands although their efforts don’t reach to the desirable results. This study aims at evaluating the phantasm and branding of tourist destinations in the South Khorasan Province in Iran. An applied qualitative methodology was used to carry out the data foundation analysis. 100 tourists, who had visited the South Khorasan Province, were interviewed. In the interviews, the identification and assessment of tourist phantasm were determined for each county and accordingly it was suggested to establish the required infrastructure, and services according to tourists' view. The Results showed that phantasms such as “agricultural products, desert hiking, higher education, astronomy and mineral resources” had a high priority in the building of tourist branding in the study area. Therefore, decision-making and planning at macro level should define the Destination brand and at the micro level Province tourism projects should be done in accordance with these brands and priorities.

Purpose - At the local level, the role of rural management in achieving optimal rural planning and development goals is significant. There are several approaches to rural management, one of which is good rural governance. In this regard, the purpose of this study is to evaluate the performance of new rural management with an emphasis on good governance indicators for the villages in the Central District of Karaj County. Design/methodology/approach - Quantitative approach was used in conducting this research. The statistical population of the study includes 7 villages. 145 households were sequentially determined based on random sampling and using the modified Cochran's formula. SPSS software and the FARAS model were utilized to analyze the data. Findings - The results showed that the situation of governance indicators in the studied villages is lower than average. In addition, the results of the correlation between the indicators of good rural governance showed that the management system is the desired and subject to development in all indicators of good rural governance from the point of view of the villagers. Also, the ranking of the indicators of good governance using the FARAS model substantiated that the social participation index has the highest rank from the experts’ point of view. Research limitations/implications - The outbreak of coronavirus interfered with the process of data collection and information in the studied villages. This impeded the process of completing the research. In this regard, to reduce the negative impact of this restriction, interviews and completing questionnaires were conducted through the Internet. Practical implications - Activities should be taken through the interaction of non-governmental organizations, governmental and public organizations, and the private sector, removing existing obstacles, and financial and executive constraints for modern rural management in the villages of the Central District. Originality/value: The study is conducted by the mentioned researchers and in accordance with the official rules and procedures, and all dissertations, articles, books, etc. were referred to accordingly. The originality of the present study is in applying the FARAS fuzzy model to the studied villages in the Central District of Karaj County.