درخت حوزه‌های تخصصی

Purpose- This research aims to provide a comprehensive and systematic review of the knowledge structure and dominant trends in the literature concerning pro-environmental tourist behavior within rural tourism studies. The study seeks to identify research gaps and map the intellectual landscape of the field for future researchers. Methodology- This study employs a scientometric approach, combining systematic review and bibliometric analysis. A total of 1,020 eligible articles published between 1985 and 2024 were identified through the Scopus database and analyzed using VOSviewer software. Co-authorship, co-citation, and keyword co-occurrence networks were used to analyze the knowledge structure. Findings- The results reveal that China, the United States, Australia, the United Kingdom, and South Korea have the highest publication output in this field. Linnaeus University (Sweden), Sejong University (South Korea), and Lund University (Sweden) are among the most influential institutions. Keyword analysis identified three primary clusters: ecotourism, ecosystem and environmental protection, and tourism economy and market. According to the Theory of Planned Behavior, factors such as attitude, subjective and social norms, perceived behavioral control, and environmental awareness are the most significant predictors of tourists' pro-environmental behavior. Practical Implications- The findings provide valuable insights for destination managers and policymakers in developing effective strategies for sustainable tourism management. The results can serve as a basis for designing behavioral interventions and formulating evidence-based policies to promote responsible behaviors among tourists in rural destinations. Originality/Value- This study contributes to the existing body of knowledge by providing a comprehensive and dynamic map of the knowledge structure and prevailing trends in pro-environmental behavior in rural tourism. By filling the gaps of previous studies, this research identifies novel research opportunities for future scholars.

Today, the environmental damage caused by manufacturing companies has pushed the business environment toward innovative green methods. Green technology innovation is one of the most important activities in this framework. Therefore, the current research was conducted with the aim of identifying the drivers of green technology innovation for manufacturing companies in the sports industry in Iran. This research is applied in terms of its purpose and exploratory in nature, considering the use of both qualitative and quantitative methods. Two main steps were taken to conduct this research. The first step was a systematic review of the research literature to identify the drivers of green technology innovation, and the second step was screening and confirming the drivers using the Fuzzy Delphi method. The theoretical community of the research consisted of academic experts and executive managers, and 20 people were selected to participate in the expert questionnaire through judgmental sampling. Based on the research results, 21 effective drivers were identified in the first phase. Subsequently, based on the results of Phase 2, 18 drivers were confirmed. These drivers are: environmental regulations, digital finance and fintechs, digital transformation, research and development investment, consumer awareness of the environment, capital market openness, media attention, environmental information disclosure, environmental, social, and governance ratings, government subsidies, organizational leadership style, organizational culture, organizational strategy, behavioral decision-making characteristics of the senior management team, the company’s social responsibility toward the environment, green knowledge management, green intellectual capital, and green dynamic capabilities. Considering these drivers can promote green technology innovation for manufacturing companies in the sports industry, potentially improving their economic and environmental performance.