ترتیب بر اساس: جدیدترینپربازدیدترین
فیلترهای جستجو: فیلتری انتخاب نشده است.
نمایش ۲۸۱ تا ۳۰۰ مورد از کل ۲٬۸۹۲ مورد.
۲۸۱.

Artificial Intelligence in Solving Educational Problems(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Educational Software Artificial Intelligence Empirical study

حوزه‌های تخصصی:
تعداد بازدید : ۳۷۳ تعداد دانلود : ۲۱۱
External factorsexert an enormous influence on the exigencies of changing the technological course of individualsectors. Digitalizationrepresents not a new milestone in the evolution of education, but its technological and methodological development. Due to a period of constraints, caused by COVID-19 pandemic, educational institutions at all levels in most countries have been forced to resort to digitalization of the learning process. Intelligent learning software provide their users with a variety of options to design and individualize the learning process, as well as independence from time and space. Teachers benefit from flexible content generation and just-in-time assessment of learners' progress, evaluation of large task sets, knowledge sharing with other teachers and knowledge institutions. Learners benefit from anytime availability of learning tools and just-in-time feedback. In our investigation, we consider the current state-of-the-art of educational software. Considering the results of quantitative empirical study and analysis of educational issues solvable by artificial intelligence, we present a developed and tested framework for selected educational problem.
۲۸۲.

Technical Assessment of Various Image Enhancement Techniques using Finger Vein for personal Authentication(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Finger Vein Filters Histogram Equalization Image Enhancement MSE Noise PSNR SSIM

حوزه‌های تخصصی:
تعداد بازدید : ۴۵۷ تعداد دانلود : ۱۷۸
The most important aspects of image processing are image enhancement. The visual form of an image can be enhanced by using image enhancement techniques for better human interpretation. In this research paper we discuss an   outline and analysis of commonly used image enhancement techniques using finger vein image or personal authentication. Also, experiments are carried out to compare performance of various types of filters for removal of noise from the noisy images through evaluation performance parameter such as mean square error (MSE), peak signal to noise ratio (PSNR) values and structural similarity (SSIM). It was found that application of max filter technique ensures an improved quality of the finger vein image. The mean filter is most advanced in de-noising the images. Mean filter is most efficient in eliminating the salt and pepper noise. From the experiments performed on finger vein image using SDUMLA-HMT database, it is proven that Weiner filters are outstanding for elimination of Gaussian Speckle and Poisson noises and thus, Weiner filter is found to be most appropriate and well-suited for eliminating nearly all types of noise.
۲۸۳.

مدل بندی ساختاری عوامل مؤثر بر تسهیم دانش بین اعضای هیات علمی(مقاله علمی وزارت علوم)

کلیدواژه‌ها: جو سازمانی تسهیم دانش آموزش عالی مدیریت رفتاری

حوزه‌های تخصصی:
تعداد بازدید : ۲۹۹ تعداد دانلود : ۲۳۵
تسهیم دانش در بین اعضای هیئت علمی دانشگاه ها و مراکز آموزش عالی دارای اهمیت فراوانی است؛ زیرا آنان را در فرآیندی رقابتی به منظور خلق و تولید دانش و در نهایت اشتراک گذاری آن فعال می کند. پژوهش حاضر با هدف بررسی نقش و میزان تأثیر عوامل مختلف در تسهیم دانش بین اعضای هیئت علمی دانشگاه ها و مبتنی بر نظریه رفتار برنامه ریزی شده انجام شده است. رویکرد تحقیق کمّی و روش آن توصیفی از نوع علّی و از نظر زمانی مقطعی بوده است. جامعه آماری این تحقیق شامل تمامی اعضای هیئت علمی دانشگاه غیردولتی علم و فرهنگ به تعداد 103 نفر بوده است که حجم نمونه لازم از بین آنان بر اساس فرمول کوکران برابر 81 نفر تعیین شده است. روش نمونه گیری طبقه بندی متناسب با حجم و بر مبنای انتخاب دانشکده های دانشگاه به عنوان طبقه صورت گرفته است. به منظور گردآوری داده ها از پرسشنامه های تسهیم دانش، جو سازمانی، قصد، نگرش و هنجار ذهنی بوک و همکاران (2005)، پرسشنامه کنترل رفتار درک شده السوئیدی (2014)، پرسش نامه اعتماد کیم و جو (2008) و پرسش نامه رهبری ریج (2005) استفاده شده است. از روش مدل بندی معادلات ساختاری به شیوه کمترین مربعات جزئی به منظور تحلیل داده ها استفاده شده است. یافته های پژوهش نشان داده است از دیدگاه اعضای هیئت علمی، رابطه معنی دار بین جو سازمانی و تسهیم دانش و هم چنین رابطه معنادار بین قصد، نگرش و هنجار ذهنی با تسهیم دانش، تأیید شده است.
۲۸۴.

طراحی سامانه اینترنت بانک واکنش گرا با رویکرد علم طراحی(مقاله علمی وزارت علوم)

کلیدواژه‌ها: اینترنت بانک واکنش گرا علم طراحی تجربه کاربری اینترنت

حوزه‌های تخصصی:
تعداد بازدید : ۳۲۲ تعداد دانلود : ۲۴۲
تنوع دستگاه هایی که افراد به وسیله آن به اینترنت دسترسی پیدا می کنند و از سامانه های مبتنی بر وب استفاده می کنند، روز به روز زیادتر می شود. کاربران انتظار دارند که سامانه ها را روی مرورگرهای مختلف و یا دستگاه های مختلف (از دسکتاپ تا تلفن های همراه هوشمند در اندازه های مختلف) به شکل مناسب و سازگار با دستگاه مشاهده کنند. هدف این پژوهش نیز طراحی سامانه اینترنت بانک واکنش گرا است. برای این منظور ضمن مطالعه پیشینه پژوهش و توجه به مفاهیم اینترنت بانک، عوامل پذیرش آن و مفهوم واکنش گرایی و تجربه کاربری و نیازهای یک سامانه (از نظر کسب و کاری و فنی) به طراحی اینترنت بانک واکنش گرا بر اساس مراحل روش " علم طراحی" پرداخته شده است. نتایج پژوهش حاضر، طراحی سامانه ای واکنش گرا را ارائه می دهد که می تواند مورد استفاده همه بانک ها و مؤسسه های مالی قرار گیرد. طراحی پیشنهادشده به گونه ای است که سامانه روی دستگاه های مختلف در اندازه های مختلف به شکل مناسب و سازگار با انداره دستگاه نمایش داده می شود. بر اساس نتایج این پژوهش، تجربه کاربری که شامل مواردی چون واکنش گرایی، سادگی استفاده و قابلیت یادگیری است، بسیار مورد توجه کاربران است و اینترنت-بانک هایی که این عوامل را همراه با امنیت و کارایی در اختیار کاربران می گذارند، بیشتر مورد اقبال واقع می شوند.
۲۸۵.

Opinion Mining on Viet Thanh Nguyen’s The Sympathizer Using Topic Modelling and Sentiment Analysis(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Opinion Mining Sentiment Analysis Spatial Analysis The Sympathizer

حوزه‌های تخصصی:
تعداد بازدید : ۳۹۱ تعداد دانلود : ۱۹۹
In attempts to examine the mapped spaces of a literary narrative, various quantitative approaches have been deployed to extract data from texts to graphs, maps, and trees. Though the existing methods offer invaluable insights, they undertake a rather different project than that of literary scholars who seek to examine privileged or unprivileged representations of certain spaces. This study aims to propose a computerized method to examine how matters of space and spatiality are addressed in literary writings. As the primary source of data, the study will focus on Viet Thanh Nguyen’s The Sympathizer (2015), which explores the lives of Vietnamese diaspora in two geographical locations, Vietnam, and America. To examine the portrayed spatial relations, that is which country is privileged over the other, and to find out the underlying opinion about the two places, this study performs topic modelling with Latent Dirichlet Allocation (LDA) and Latent Semantic Analysis (LSA) by using TextBlob. In addition, Python is used as the analytical tool for this project as it supports two LDA algorithms: Gensim and Mallet. To overcome the limitation that the performance of the model relies on the available libraries in Python, the study employs machine learning approach. Even though the results indicated that both geographical spaces are portrayed slightly positively, America achieves a higher polarity score than Vietnam and hence seems to be the favored space in the novel. This study can assist literary scholars in analyzing spatial relations more accurately in large volumes of works.
۲۸۶.

How to Evaluate and Improve E-Commerce Implementation and Administration Success State? a New Approach for Managing Success-Relevant Activities(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Electronic commerce (EC) Fuzzy Cognitive Map (FCM) Analytical hierarchy process (AHP) Evaluation Model Improvement plan

حوزه‌های تخصصی:
تعداد بازدید : ۷۱۵ تعداد دانلود : ۱۹۷
Achieving e-commerce success is influenced by a variety of interrelated activities. Identifying, analyzing and prioritizing these activities enable decision-makers firstly to evaluate the current success state of Electronic Commerce (EC) businesses more accurately and then to develop an efficient improvement plan to allocate limited resources to achieve a higher level of success. In this research, a Fuzzy Cognitive Maps- analytical hierarchy process (FCM-AHP) approach is used to address this issue by (1) determining interrelationships between influential activities, (2) determining how much these activities influence each other and the overall success, and (3) prioritizing activities to develop a sound improvement plan. In this approach, the FCM technique is used to indicate all possible causal interrelationships between activities and consider all feedback loops between them. Then, the AHP technique is used to determine the contribution weights of activities to the overall success. The obtained management matrices that make it possible to categorize influential activities and the results of improvement scenarios help the decision-makers to develop the most efficient improvement plan and gain the maximum benefit from the allocation of limited resources. An empirical study is implemented to serve as an example to indicate how the approach works.
۲۸۷.

شناسایی محرک های نوآوری مدل کسب و کار د عصر فناوری های نوین(مقاله علمی وزارت علوم)

کلیدواژه‌ها: نوآوری مدل کسب و کار فراترکیب تحلیل مضمون محرک های نوآوری

حوزه‌های تخصصی:
تعداد بازدید : ۵۵۵ تعداد دانلود : ۳۰۳
نوآوری مدل کسب و کار (BMI)، یک فرآیند نوآوری است که با هدف ایجاد و حفظ مزیت های رقابتی، تغییراتی اساسی (طراحی شده، بدیع و غیر پیش پا افتاده) در پیکربندی مدل کسب و کار فعلی شرکت ایجاد می کند. از موضوعات مهمی که در خصوص این مفهوم مورد توجه است، محرک هایی است که موجب شکل گیری این سطح از نوآوری در کسب و کارها می گردد. لیکن با وجود علاقمندی بسیاری از پژوهشگران به مفهوم BMI در سال های اخیر، مقالات اندکی به مطالعه مستقیم و جامع پیشران های آن پرداخته اند و بیشتر در مطالعات موردی به آن توجه شده است. به همین جهت در این مطالعه تلاش شده تا با روش فراترکیب، عوامل پیشران گزارش شده در مطالعات موردی پراکنده، ادغام شده و ضمن تلفیق آن ها با روش تحلیل مضمون، لیست تجمیع شده ای از محرک های نوآوری مدل کسب و کار ارائه گردد. بدین منظور پس از جستجوی مقالات مرتبط در پایگاه اسکوپوس و پالایش عناوین و چکیده مقالات یافت شده، 140 مطالعه موردی گزارش شده در مقالات منتخب مورد تجزیه و تحلیل قرار گرفت. استخراج مصادیق محرک ها، کدگذاری، جستجوی مضامین و نامگذاری آن ها طی مراحل بازگشتی روش تحلیل مضمون، منجر به شناسایی 10 مضمون اصلی مشتمل بر 30 مضمون فرعی شد. در این مقاله گزارش پژوهش انجام شده به همراه تعریف محقق از تمامی 10 محرک اصلی و 30 محرک زیرمجموعه ارائه شده است.
۲۸۸.

Analysis of Revocation Mechanisms for Blockchain Applications and a Proposed Model Based in Self-Sovereign Identity(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Blockchain Blockchain Revocation Blockchain applications Self-Sovereign Identity Decentralized Identifiers

حوزه‌های تخصصی:
تعداد بازدید : ۳۴۷ تعداد دانلود : ۱۴۱
The blockchain's immutability has allowed previously centralized operations to operate in a new way. The possibility of applications having a new architecture is given thanks to the innovative properties of the technology, which brought alternative control designs for distributed systems and allowed applications to work without the need for a central controlling point. The expansion of blockchain to other areas beyond cryptocurrencies has shown the need for applications to implement solutions to deal with corrective operations. Blockchain 3.0 applications bring new solutions for business needs. However,  as opposed to immutability, the revoking functionality is much more complex to be implemented in this type of architecture, but paramount to applications resilience, allowing faulty or invalid information to be revoked, ensuring thus that the blockchain can still be trusted. This work assesses and discusses revocation mechanisms to contribute to the technical feasibility of several applications, which require corrective operations. We present a model in the academic area, which can be replicated for other types of systems in other areas.
۲۸۹.

Graph-Based Extractive Text Summarization Models: A Systematic Review(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Natural Languages Processing text mining Graph approaches

حوزه‌های تخصصی:
تعداد بازدید : ۳۷۱ تعداد دانلود : ۱۸۵
The volume of digital text data is continuously increasing both online and offline storage, which makes it difficult to read across documents on a particular topic and find the desired information within a possible available time. This necessitates the use of technique such as automatic text summarization. Many approaches and algorithms have been proposed for automatic text summarization including; supervised machine learning, clustering, graph-based and lexical chain, among others. This paper presents a novel systematic review of various graph-based automatic text summarization models.
۲۹۰.

Theoretical, Methodological, Communication and Information Technologies Approaches to Modeling and Forecasting Personnel Education in Covid-19 Conditions(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Educational programs Personnel planning training model COVID-2019

حوزه‌های تخصصی:
تعداد بازدید : ۴۹۰ تعداد دانلود : ۲۴۵
The article is devoted to solving the problems of predicting the education of Ukrainian staff in the current COVID-2019 conditions in order to improve the efficiency of their work. Theoretical approaches regarding the characteristics of modeling and prediction of education have been studied, systematic and summarized. Factors that significantly complement the theory and methodology of the scientific provisions of the economy have been identified, taking into account the peculiarities of their work in the modern economic environment, structural changes, and new changes. The pros and cons of studying modeling approaches have been identified. The main features of structural change have been studied and it has been established that the modeling and forecasting of staff education has significant features.
۲۹۱.

Interaction of the Home and the Economic Free Related(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Educational programs Personnel planning free related

حوزه‌های تخصصی:
تعداد بازدید : ۵۱۷ تعداد دانلود : ۲۱۷
The article is devoted to solving the problems of internal economic relations in Ukraine in modern conditions in order to increase the efficiency of their functioning. Studied, systematized and generalized theoretical approaches regarding the features of the interaction of internal and external economic relations, which significantly complement the theory and methodology of the scientific principles of the branch economy. In Ukraine, during the period of restoration of trade and economic relations with the CIS countries and active integration processes in the world economy, the volumes and structure of exports and imports undergo significant changes. In this regard, it is advisable to forecast the export and import in the near future. Conceptual provisions regarding the formation of a national strategy, a mechanism for managing the development of Ukraine’s integration processes on the principles of improving the current legislative and regulatory regulation in the country are proposed. In addition to the convenience for calculations, the hierarchical model also has other significant advantages. So, a high degree of independence of groups from each other makes it extremely flexible.
۲۹۲.

A secure and robust stereo image encryption algorithm based on DCT and Schur decomposition(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Stereo Image Encryption and Decryption Discrete Cosine Transform Generalize Logistic Map Schur Decomposition

حوزه‌های تخصصی:
تعداد بازدید : ۴۴۹ تعداد دانلود : ۱۶۳
Security solutions of stereo images are always a major concern during the transmission and communication. In this manuscript, a simple yet efficient framework for encrypting stereo images is formulated using discrete cosine transform (DCT), generalized logistic map, Schur decomposition and magic square method. The framework initiated with the integration of DCT and generalized logistic map to unify both pair of images. This unified image is then encrypted using the Schur decomposition and magic square method. The various experiments and analysis have been done to explore the validity, proficiency and performance of the purport framework.
۲۹۳.

Exploring Story Cards for Evaluating Requirement Understanding in Agile Software Development(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Software Engineering Agile Methodology Requirement Understanding Story Cards

حوزه‌های تخصصی:
تعداد بازدید : ۵۰۸ تعداد دانلود : ۱۶۳
From the recent literature review, it is evident that existing agile methodology lacks the method to evaluate the requirement understanding of agile team members for a given set of requirement chosen for agile software development. Hence, there is a need to introduce a requirement understanding check to ensure every agile team member follows the given requirement clearly without any ambiguity. To fill this existing gap, this research paper proposes to extend the usage of story cards to evaluate the understanding of the given requirement and to highlight any challenges and risks in the early stage of requirement understanding under agile software development methodology, if any. This paper primarily focuses to introduce a robust requirement understanding evaluation process in agile methodology. The research results were found to be motivating and were analyzed by comparing the data-points using time-series for performing agile query analysis, agile team velocity analysis and agile team involvement analysis for two agile teams where one team delivered the sprint output using agile traditional method while another team opted for proposed approach. A considerable decrease of 33.07% was observed in the number of queried raised and a significant increase of 26.36% in agile velocity was observed for agile sprint under proposed approach when compared to agile traditional approach. Also, a significant shift from 40%-80% team involvement under traditional agile method was uplifted to 80%-90% team involvement under proposed approach.
۲۹۴.

Sustainable Business Models and IT Innovation: The Case of the REMIT(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Energy Markets IT Innovation Sustainable Business Model REMIT

حوزه‌های تخصصی:
تعداد بازدید : ۳۴۱ تعداد دانلود : ۲۲۲
This paper aimed to explore IT innovations used in sustainable business models in the European single energy market. For this purpose, the academic literature and content analyses of organized marketplaces were performed. The results showed that end users are not always interested in changing the service and try to choose services/resources well known to them. At the same time, market operators see the need for radical change by introducing strategic innovations and digitizing energy markets. Sustainable e-government management models are typically sustained by IoT, blockchain, and smart grid management technologies.
۲۹۵.

Improving the State system of strategic planning of national security in the context of informatization of society(مقاله علمی وزارت علوم)

کلیدواژه‌ها: National security State system Strategic Planning National Security Strategy Threats to the public administration system Informatization of society

حوزه‌های تخصصی:
تعداد بازدید : ۵۲۲ تعداد دانلود : ۱۹۵
The inefficiency of the national security system is one of the biggest threats to Ukraine's national security. The strategic planning in the field of security and defense has designed to identify the means, including the future structure of forces, that would allow the institutions of the defense and security sector to effectively deal with potential future threats. The purpose of this study is development of theoretical and practical measures to increase the effectiveness of strategic management of national security processes on the basis of goal setting, forecasting and planning in the context of informatization of society. The relevance of this study is due to the needlegal regulation and improvement of the state system of strategic planning of national security of Ukraine. To achieve the goal of the study was used special scientific methods of legal knowledge. The results of the analysis showedwhat in the basis ensuring national security must rely on the principle of systematization, which means that the security and defense sector of Ukraine is considered as a single object of forecasting and planning. This study substantiates the main directions systemic reform of the security and defense sector, which has carried out in Ukraine to ensure the protection of the constitutional order, sovereignty, territorial integrity of the state in the face of armed aggression. The priorities should be implemented through key tasks, such as the establishment of a comprehensive strategic analysis of military threats to Ukraine's national security, coordination of intelligence activities, development of joint intelligence capabilities of the defense forces in order to obtain complete and reliable warning information for timely decision-making guaranteeing the military security of the state.
۲۹۶.

Designing a Mobile Application for Children: Space Science(مقاله علمی وزارت علوم)

کلیدواژه‌ها: STEM education Earth and Space Science mobile application educational game

حوزه‌های تخصصی:
تعداد بازدید : ۳۳۵ تعداد دانلود : ۱۷۵
The incorporation of STEM education into the curriculum has been an aspiring objective for many nations around the world. Most students choose not to pursue STEM-discipline studies because they are losing interest slowly. Moreover, the level of engagement required for STEM education is limited due to inadequate interactive teaching and tools that facilitate effective learning in a classroom setting. The objective of this project is to assess how educational game applications can help incline students’ interest in science, develop an educational game application, and conduct user experience testing. A mobile application on Earth and Space Science has been developed for 10 – 11-year-old school students. The project is based on the Rapid Application Development methodology considering the short development timeframe.  The application was created using the Ionic Framework, Angular 5, C#.NET and SQLExpress. The findings indicated that this experiment motivates students to be more inclined to science.
۲۹۷.

Geographic Routing Scheme for Resource and Communication Efficiency in the IoT Ecosystem using Swarm-Intelligence based BFO Algorithm(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Internet of Things quality of service swarm intelligence Bacteria Foraging Optimization Algorithm

حوزه‌های تخصصی:
تعداد بازدید : ۴۵۴ تعداد دانلود : ۲۰۰
Wireless sensor networks (WSNs) are the sensor nodes that are generally interconnected and these nodes communicate wirelessly to collect the data from the environment around them. Sensor nodes are low-powered and distributed in a decentralized ADHOC manner. WSNs setup comes with some limitations such as energy constraints and the cooperative demands essential to perform multi-hop geographic routing for Internet of things (IoT) applications. Quality of Service (QoS) depends to a great extent on offering participating nodes an incentive for collaborating. The real-time applications of WSNs have potential design limitations such as energy and other QoS constraints in the context of IoT. This work formulates two different re-transmission strategies for optimized cross-layer design and also integrates the framework with a swarm intelligence technique assisted Bacteria Foraging Optimization (BFO) for efficient Cluster Head (CH) selection. The proposed work designs analytical modelling to realize the formulated concept and also simulates the computational design in a numerical computing tool. Finally, an extensive simulation is carried out using the MATLAB simulation tool. The obtained results show the effectiveness of the proposed system in terms of delay is reduced by 12%, throughput is increased to 10%, remaining energy of the network is increased to 11%, and packet delivery ratio of the proposed work in increased to 7-9% in comparison with the existing system.
۲۹۸.

The Legal Mechanisms for Information Security in the context of Digitalization(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Legal mechanisms Informational security Cybersecurity Digitization Institutional system for cybersecurity

حوزه‌های تخصصی:
تعداد بازدید : ۳۸۸ تعداد دانلود : ۱۸۶
As a result of the introduction of digital technologies in all spheres of society, various latest technologically conditioned risks and threats have become various. It requires the formation and implementation of a legal mechanism for further development and operation of the system ensuring information security, taking into account the effects of digitalization and transformation of society. The purpose of this study is development of scientifically substantiated proposals and recommendations for implementation legal mechanisms for information security in the context of digitalization. The relevance of this study is due to the needlegal regulation of relations in the information sphere, formation of a system of protection and counteraction to cybercrime. To achieve the goal of the study, methodological principles and approaches of legal science were used. The results of the analysis showed that the most significant mutual influence is demonstrated by a group of indicators of the state's institutional capacity and a group of indicators of the digital capacity of the national economy and cybersecurity. This study substantiates the main directions of accelerating the optimization of the institutional system of cybersecurity in Ukraine, which provides for two key areas: legal and organizational. The legal mechanisms include further improvement and harmonization of the regulatory framework, the formation of relevant legal norms, state policy in the field of information security. The organizational measures are aimed at improving the efficiency of responsible institutional structures - the subjects of cybersecurity - by increasing their capabilities, eliminating duplication in the exercise of their powers, taking into account the best practices of international and European experience. The core of the integrated information security system is the National Cyber Security Coordination Center.
۲۹۹.

Balancing Interests in the Field of Tourism Based on Digital Marketing Tools(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Balancing interests in tourism Digital – marketing Portfolio investmen KPI Tourism

حوزه‌های تخصصی:
تعداد بازدید : ۴۱۶ تعداد دانلود : ۲۲۵
Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools are formed, depending on the marketing strategy of the travel company. The main tactics and tools of digital marketing in tourism are highlighted. These are: the company's website, digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc. The study proposes the application of portfolio investment theory to optimize investment in digital marketing tools to achieve a specific goal. The article uses a method of building a mathematical model that will optimally distribute financial investments in digital marketing. Thus balancing of interests in the field of tourism on the basis of digital marketing tools is offered on the basis of KPI indicators, according to the allocated purposes.
۳۰۰.

تحلیل نحوه گذار به فناوری های نوین مدیریت ثروت در ایران(مقاله علمی وزارت علوم)

کلیدواژه‌ها: فناوری مالی ولث تک گذار اجتماعی فنی نوع شناسی مسیر گذار دیدگاه چند سطحی

حوزه‌های تخصصی:
تعداد بازدید : ۳۸۱ تعداد دانلود : ۲۲۹
ولث تک یا فناوری مالی مدیریت ثروت به سرمایه گذاران کمک می کند تا درباره زمان و نحوه سرمایه گذاری تصمیم بهتری بگیرند و بدنبال متمایل ساختن پس اندازها و سرمایه گذاری ها به سوی بازار سرمایه و ایجاد تعادل میان بازار پول و سرمایه است. این مطالعه گذار ولث تک ایران را بررسی می کند. گذار به فرایند ایجاد و جایگزینی یک فناوری جدید و پذیرش آن از سوی اجتماع اشاره دارد. برای تحلیل گذار با کمک چارچوب تحلیلی دیدگاه چند سطحی، تعاملات بازیگران و نهادها با فناوری در سطوح مختلف تحلیل شده است. نحوه گذار به ولث تک با روش تحقیق کیفی و مبتنی بر روایت پژوهی بررسی شده است و داده ها از طریق مطالعه آیین نامه ها و اسناد سیاستی و همچنین مصاحبه ها و گزارش های مطبوعاتی، منتشر شده در رسانه های فین تکی جمع آوری شده است. 252 گزارش بررسی شد که از میان آنها 118 مورد مربوط بودند و طی آن نظرات 36 خبره مورد بررسی و تحلیل قرار گرفت. با بررسی های انجام شده کارکردهای نظام مالی مدیریت ثروت شناسایی شد و با تحلیل رفتار بازیگرانِ اجرا کننده ی کارکردها در برابر تحولات فناورانه و تغییرات نهادی، مسیر گذار ولث تک از نوع بازپیکربندی تعیین شد. مسیر بازپیکربندی از الگوی سرریز نوآوری پیروی می کند و با تغییر معماری رژیم همراه است. در پایان پیشنهاد شد همزمان با فراهم سازی شرایط برای ارائه خدمات نوآورانه، انتشار عمومی اطلاعات و آگاهی بخشی به شهروندان نیز پیگیری شود تا با تقویت همزمان طرف عرضه و تقاضا گذار بهینه به ولث تک تسریع و تسهیل شود.

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