ترتیب بر اساس: جدیدترینپربازدیدترین
فیلترهای جستجو: فیلتری انتخاب نشده است.
نمایش ۲٬۷۸۱ تا ۲٬۸۰۰ مورد از کل ۲٬۹۱۰ مورد.
۲۷۸۱.

Effects of the Pandemic on the Adoption of E-Wallets Among Young Adults in Malaysia(مقاله علمی وزارت علوم)

کلیدواژه‌ها: E-wallet Adoption Performance Expectancy Effort Expectancy Social influence Facilitating conditions compatibility

حوزه‌های تخصصی:
تعداد بازدید : ۲۴۰ تعداد دانلود : ۲۱۰
The rapid growth and advancement of electronic devices and technologies in the FinTech industry empower new innovative products and services. The covid-19 pandemic could have a devastating effect on Malaysia’s economy, but it has offered additional opportunities for the E-wallet segment of the Fintech business to thrive. The E-wallet segment of FinTech is one of the latest innovations that is currently growing as there is a need for contactless payments during the pandemic situation. The main objective of the study is to examine the factors affecting e-wallet adoption among young adults in Malaysia. A sample of 200 responses was analyzed using Smart PLS 3.0. The findings revealed that the factors of “performance expectancy”, “effort expectancy”, “compatibility”, and “social influence” have a positive and significant impact during the pandemic; however, the factor of “facilitating conditions” has no significant impact on the adoption of the E-wallets. The study substantiates the key and important variables of adoption in order to develop and evolve E-wallet providers' existing services. Particularly, due to the increasing importance of e-commerce, E-wallet service providers are urged to focus on the system's interoperability, which encourages individuals or customers to use the strategy.  They should include unique features that allow customers to accept the service, trust its benefits and feel comfortable using the technology. The study is useful to the E-wallet providers to improve the existing services. The findings also guide the companies offering E-wallets to enhance the usage and adoption of their services.
۲۷۸۲.

Interpretive Structural Modeling of Social Network Marketing Based on Gaining a Competitive Advantage of Startup Travel Service Companies(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Competitive advantage Interpretive Structural Modeling Social Network Marketing Travel Service Startups

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۷ تعداد دانلود : ۱۳۰
Purpose: This research aims to identify the factors affecting social network marketing based on gaining a competitive advantage and designing a model related to the communication between them.Method: This research is applied in its purpose, and conducted using a mixed approach (qualitative and quantitative). In the qualitative phase, first by reviewing the literature in the field of social network marketing and using the meta-combination method, the factors affecting it were identified and divided into three categories. subsequently, the relationships between these factors were determined and analytically analyzed using the interpretative structural modeling approach. In the modeling section, a questionnaire was distributed among experts selected through snowball sampling.Findings: The results of this research led to the classification of factors affecting social network marketing based on gaining competitive advantage and designing a model of these factors. In this model, the categories of organizational and structural resources (responsiveness to customers, service quality), marketing (attracting more customers, efficiency), and competitive advantage based on social media (branding, profitability), indicate the factors and the way of communication and interaction of these factors.Conclusion: Finally, the interpretation of the model, analysis of its levels, and the relationships among dimensions were discussed and solutions were provided in this regard.
۲۷۸۳.

Sustainability Challenges of Lithium-Ion Battery Supply Chain: Evidence from the Indian Electric Vehicle Sector(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Electric vehicles Environmental impact Lithium-ion batteries recycling Sustainability

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۷ تعداد دانلود : ۱۳۴
This study critically examines the sustainability challenges within the lithium-ion battery (LIB) supply chain in India's electric vehicle (EV) sector, an area of growing importance due to the rapid expansion of EV adoption. While LIBs are essential for EVs due to their high energy density and reliability, their production and disposal pose significant environmental, social, and economic sustainability challenges. These include resource depletion, environmental degradation, ethical concerns in raw material sourcing, and inefficient recycling processes. This study adopts a qualitative case study approach, focusing on three leading Indian automotive companies, to explore these challenges in depth. Data were collected through semi-structured interviews with key stakeholders involved in various stages of the LIB supply chain, including production, waste management, and recycling. Key findings reveal that the primary environmental challenge is the lack of advanced green technologies for recycling and disposal, leading to high water and energy consumption, as well as hazardous waste emissions. Social challenges include unsafe labor practices, particularly in raw material extraction, and a shortage of skilled labor in battery recycling operations. On the economic front, the reliance on imported raw materials, coupled with high production and recycling costs, undermines the sector’s sustainability and profitability. The research contributes to the literature by providing a comprehensive understanding of the environmental, social, and economic dimensions of sustainability in the LIB supply chain. It also offers practical insights for stakeholders and policymakers aiming to foster a greener and more sustainable EV sector in India.  
۲۷۸۴.

Towards Supporting Exploratory Search over the Arabic Web Content: The Case of ArabXplore(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Exploratory Search Arabic Wikipedia PageRank Entity Ranking

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۱۵۵
Due to the huge amount of data published on the Web, the Web search process has become more difficult, and it is sometimes hard to get the expected results, especially when the users are less certain about their information needs. Several efforts have been proposed to support exploratory search on the web by using query expansion, faceted search, or supplementary information extracted from external knowledge resources. However, these solutions are not well explored for the general web search in an open-domain setting. In addition, they mostly focus on supporting search in content expressed in English and Latin based languages. In this research, we propose a fully automated approach that aims to support exploratory search over the Arabic web content. It exploits the Arabic version of Wikipedia to extract complementary information that supports visual representation and deeper exploration of the search engine's results. Key Wikipedia entities are extracted from the text snippets produced by the search engine in response to the user's query. Entities are then filtered and ranked by using a novel ranking algorithm that extends the conventional PageRank algorithm. Finally, a graph is built and presented to the user to visually represent highly ranked topics and their relationships. The proposed approach was realized by developing ArabXplore, a system that integrates with the web browser to support the web search process by executing our approach in query time. It was assessed over a dataset of 100 Arabic search queries covering different domains, and results were assessed and rated by human subjects. The underlying ranking algorithm was also compared with the conventional PageRank.
۲۷۸۵.

The Impact of Rational Governance on the Financial Performance of Industrial Companies Sample (Pharmaceutical Companies) Listed in Amman Stock Exchange(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Rational Governance Financial performance Industrial companies pharmaceutical companies Stock Exchange

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۱۸۳
The study aimed to determine the impact between rational governance and financial performance on a sample of pharmaceutical companies listed in the Amman Stock Exchange. The questionnaire was used to collect data, where (200) inquiries were received (170) valid for statistical analysis were excluded (10) where used in Analysis process (160) of the total questionnaires distributed and to achieve the objectives of the study the study reached the most relevant results, the presence of a statistically significant impact of disclosure and transparency on financial performance The study made the most critical recommendations: The establishment of institutions to design an effective and sound control system in order to fulfil the role for which it was found, And also work on Control continuously updated system.
۲۷۸۶.

Comparative Study on Different Machine Learning Algorithms for Neonatal Diabetes Detection(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Voting Classifiers Meta-Classification Technique Diabetes Risk Prediction Biomedical Clinical Risk Factors Random Forest Logistic regression Gradient Boosting Support Vector Machines

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۷ تعداد دانلود : ۱۶۷
This paper gives a performance analysis of multiple vote classifiers based on meta-classification methods for estimating the risk of diabetes. The study's dataset includes a number of biological and clinical risk variables that can result in the development of diabetes. In the analysis, classifiers like Random Forest, Logistic Regression, Gradient Boosting, Support Vector Machines, and Artificial Neural Networks were used. In the study, each classifier was trained and evaluated separately, and the outcomes were compared to those attained using meta-classification methods. Some of the meta-classifiers used in the analysis included Majority Voting, Weighted Majority Voting, and Stacking. The effectiveness of each classifier was evaluated using a number of measures, including accuracy, precision, recall, F1-score, and Area under the Curve (AUC). The results show that meta-classification techniques often outperform solo classifiers in terms of prediction precision. Random Forest and Gradient Boosting, two different classifiers, had the highest accuracy, while Logistic Regression performed the worst. The best performing meta-classifier was stacking, which achieved an accuracy of 84.25%. Weighted Majority Voting came in second (83.86%) and Majority Voting came in third (82.95%).
۲۷۸۷.

The Digital Assessment of Learning: Current Situation and Perspectives: Case of Teachers of Life and Earth Sciences(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Digitizing Practice Assessment Technology News

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۸ تعداد دانلود : ۱۵۴
The constant evolution of technological tools and the benefit of the introduction of new technologies in the teaching and learning process in schools, suggests that the possibilities of using digital technology in the practices of the evaluation of learning inside and outside the classroom. Faced with the diversity of technical tools and methods, the teacher is called upon, before addressing his learners, to make a certain number of technical, didactic and pedagogical choices, to set his pedagogical scenario, this is all the more so. Necessary for the conduct of learning activities or to design and implement its assessment tool. In this perspective, we are entitled to ask the question relating to the attitudes and feedbacks of teachers and learners regarding the integration of ICT in assessment practices. This question is broken down into several sub-questions: "At what points, and how do teachers of Life and Earth Sciences integrate digital technology into their assessment practices?" is this integration determined by the educational pathways? What interest and what limit of the use of digital technology according to teachers and learners? "  To answer our problem, we opted for export research, the recommended methodology of which is based on a multidimensional survey, in which we first questioned the teachers around the use of new technologies in the evaluation process, and secondly, to identify the degree of motivation and commitment of learners in instrumented and innovative assessment situations. Our research context is represented by 34 schools, 22 from qualifying secondary education and 12 from college education (from the provincial delegation of Taza), with a varied population of 431 students of all levels and sectors, as well as than a number of 132 teachers of life and earth sciences. Finally, confirming that despite the satisfaction of the majority of teachers and students with respect to the functional qualities and the contribution of technological tools in evaluation practices, some disparities were noted whether at the technical, spatiotemporal level or even organizational.
۲۷۸۸.

Identifying Factors Affecting Electronic Learning in Information Retrieval(مقاله علمی وزارت علوم)

کلیدواژه‌ها: educational system Effective Factors Electronic learning information retrieval

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۱۲۳
Purpose: The field of providing information and the method of publishing information has permanently been subject to modification and alteration, and as we know, with the introduction of computer technology in the field of librarianship and the change in the way of providing services, the imperative task of information dissemination has been reserved for librarians. The dissemination of information technology into the education system has led to the emergence of a new concept called e-learning. The task of libraries is to provide infrastructures for information retrieval through the production of integration, organization, and distribution of knowledge. The methods that libraries employ for e-learning include learning collections, tools, and facilities necessary for studying, improving the quality of reference services, and ensuring universal access to books. Therefore, this research aims to identify the factors influencing e-learning in information retrieval.Method: This current research is developmental was conducted using a qualitative approach and grounded theory. The population of the study consisted of 20 experts in the field of information technology in public libraries across the country, who were selected through purposive non-probability sampling. Data were collected through interviews and analyzed through three stages of open, axial, and selective coding, based on which the research model was designed.Findings: The findings showed that e-learning in information retrieval contains of six main dimensions, 45 sub-dimensions, and 85 concepts, which are presented in a paradigm model including causal factors (quality of e-learning website design, quality of education in e-learning environments, employees' enthusiasm for developing knowledge capabilities, employees' belief in continuous training), contextual factors (suitable technical equipment (hardware, software, and network), availability of necessary infrastructure, high accessibility, periodic purchase of required equipment, ease of learning and simplicity of teaching platforms (instructors)), interveners (competence of instructors in course delivery, course development based on indigenous data, organizational culture and atmosphere), central factors (strategies for enhancing the quality of e-learning in information retrieval, processes for improving the quality of e-learning in information retrieval, infrastructures for improving the quality of e-learning in information retrieval), strategic factors (existence of an appropriate incentive system for promoting knowledge sharing (systemic strategy), security of software used (educational approach), efficient support and feedback mechanisms (responsiveness strategy)), and consequences (consistency of goals and plans, adequate understanding of e-learning, formulation of standards, capability in information retrieval).Conclusion: Based on the dimensions, main factors, and sub-factors, the impacts of e-learning in information retrieval can be measured and managed in the studied community.
۲۷۸۹.

بررسی عوامل انگیزشی در امر یادگیری زبان آموزان با ملاحظه تأثیرگذاری شبکه های اجتماعی

کلیدواژه‌ها: انگیزه تحصیلی یادگیری سیار یادگیری الکترونیکی نظریه یادگیری اجتماعی آموزش اثربخش

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۷ تعداد دانلود : ۲۱۶
یادگیری از طریق شبکه های اجتماعی موضوع پرکاربردی در دنیای امروزی می باشد و اهمیت بکارگیری و پرداختن به آن ضروری به نظر می رسد. هدف اصلی این پژوهش بررسی تأثیر یادگیری اجتماعی، بر انگیزه یادگیری زبان انگلیسی دانشجویان زبان انگلیسی می باشد. جامعه آماری تحقیق، تعداد 700 نفر از دانشجویان کارشناسی زبان انگلیسی دانشگاه های مجازی تهران در سال تحصیلی 99-1398 هستند و از این تعداد با استفاده از فرمول کوکران 248 نفر بعنوان نمونه آماری انتخاب و از این تعداد 124 نفر به عنوان گروه آزمایش و 124 نفر به عنوان گروه گواه به صورت تصادفی ساده انتخاب و از طرح پیش آزمون و پس آزمون جهت سنجش انگیزه استفاده شد. ابزار پژوهش، پرسشنامه انگیزه یادگیری زبان خارجی گنزالز است. پایایی پرسشنامه با استفاده از آلفای کرونباخ 0.92 بدست آمد. داده های گردآوری شده با نرم افزار SPSS تجزیه و تحلیل و یافته ها حاکی از آن بود که بین دانشجویانی که از روش یادگیری اجتماعی سیار استفاده کرده بودند (گروه آزمایش) نسبت به دانشجویانی که در روش یادگیری اجتماعی سیار شرکت نداشتند (گروه گواه) از نظر افزایش انگیزه یادگیری زبان انگلیسی تفاوت معناداری وجود دارد و نشان داد که انگیزه یادگیری دانشجویان گروه آزمایش در مقایسه با گروه گواه با ضریب اطمینان 95% به طور معناداری افزایش یافته است. بر اساس این نتایج، یادگیری اجتماعی سیار به عنوان مولفه اثرگذار مثبت بر انگیزه دانشجویان محسوب می گردد. بنابراین در برنامه های آموزشی باید این امر را مورد توجه قرار داد.
۲۷۹۰.

Prioritising the Key Factors Influencing the Adoption of Mobile Wallets: an Indian Perspective in Covid-19 Era(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Mobile wallet adoption Key adoption factors (KAFs) Fuzzy TOPSIS COVID-19 New normal

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۷ تعداد دانلود : ۲۰۷
The purpose of this paper is to identify and prioritise mobile wallet (m-wallet) key adoption factors (KAFs). 9 KAFs are proposed by authors on the basis of a systematic literature review. Authors have proposed one novel factor influencing adoption called 'contactless transactions' due to pandemic and new normal post-Covid-19. This has resulted in a total of 10 KAFs. The fuzzy TOPSIS approach is proposed to rank these key adoption factors (KAFs). Sensitivity analysis has also been conducted to check the robustness of the study. Examining the literature indicates that this study is among the first attempts to prioritise key adoption factors (KAFs) using fuzzy TOPSIS. The results show that perceived security, trust, performance expectancy, perceived ease of use and contactless transactions are among the top 5 adoption factors. The findings of this research will be beneficial for both academicians and practitioners. The key adoption factors (KAFs) proposed in the paper will help practitioners develop strategies for building a wider acceptance of m-wallet among customers. Moreover, the fuzzy TOPSIS technique discussed in this paper will apprise managers about critical factors to be focused upon. This study will provide an integrated framework for academicians to carry out further research in the field of mobile wallets.
۲۷۹۱.

Consumer Compulsive Buying Patterns Influenced by Online Advertisements in Iran's TV Shopping(مقاله علمی وزارت علوم)

کلیدواژه‌ها: compulsive buying Marketing capabilities personality causes psychological causes

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۴ تعداد دانلود : ۱۳۸
Purpose: This research aimed at presenting the consumers’ compulsive buying pattern through internet advertisements of digital content in Iran's TV shopping industry.Method: Research Methodology was practical in terms of purpose and conducted using mixed method (qualitative-quantitative). The research community was based on the purposeful sampling method, and consisted of ten marketing experts. The research tool was interview. MAXQDA software was used to analyze data through database theory. The statistical population in the quantitative section included TV buyers in Mashhad. Based on Morgan table and random sampling, 384 samples were selected. The research tool was a researcher-made questionnaire, and the Structural Equation Method (SEM) in SmartPLS software was used for data analysis. The validity of the questionnaire was confirmed by using face, content, divergent and convergent validities, and its reliability was also confirmed using Cronbach's alpha. Both of Composite and homogeneous reliability were evaluated.Findings: "appropriate digital marketing mix design for TV sales, digital marketing capabilities, individual demographic characteristics, lifestyle, family " constitute the causal conditions in the consumer’s compulsive buying pattern in the TV shopping. According to the findings, “quick and transient purchase and irrational and emotional purchase” were identified as a central phenomenon. “TV's attractiveness from the audience's point of view, broadcasting policies, sales companies' policies, national TV belief and trust, individual awareness and knowledge about buying products and society's culture” acted as intervening conditions. In the field of buying, “intellectual structures of society and executive structures of society” identified as background conditions. Human strategies and structural and organizational strategies” acted as strategies and “Consumers outcomes; families and society outcomes” were identified as outcomes. According to the results of structural modeling, the relationships of the identified pattern were significant.Conclusion: The issue of compulsive buying is one of the most important and common issues, and buying from TV has fueled this issue, and has become the basis for its expansion and, following that, its negative consequences. In this scientific research, efforts were made to reduce the consequences of this phenomenon. The results of this study showed that although the phenomenon of compulsive purchase from TV is negative, but with proper management, useful results can be obtained from it.
۲۷۹۲.

بررسی تأثیر شایستگی فناوری اطلاعات بر فرایندهای دانش در دادگستری شهر اراک(مقاله علمی وزارت علوم)

کلیدواژه‌ها: دانش فرایندهای دانش فناوری اطلاعات مدل معادلات ساختاری

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۲۰۲
مطالعه فناوری اطلاعات درون سازمان ها طی دهه اخیر شکوفا شده است. اگرچه دسته ای از مطالعات رابطه معناداری میان شایستگی فناوری اطلاعات و فرایندهای دانش یافتند، دسته ای دیگر نیز نتوانستند به چنین رابطه ای دست یابند. هدف پژوهش حاضر، بررسی تأثیر شایستگی فناوری اطلاعات بر فرایندهای دانش در دادگستری شهر اراک است. روش پژوهش توصیفی از نوع پیمایشی همبستگی است. اعضای نمونه آماری این پژوهش را 102 نفر از کارمندان دادگستری شکل داده اند. داده های پژوهش به کمک پرسشنامه ای که قبل از توزیع روایی و پایایی آن به تأیید رسید، گردآوری شد. فرضیه های پژوهش نیز با بهره مندی از روش معادلات ساختاری بررسی شد. بر اساس نتایج به دست آمده، دانش فناوری اطلاعات و عملیات فناوری اطلاعات تأثیر مستقیم، مثبت و معناداری بر کسب و انتقال دانش دارد و زیرساخت فناوری اطلاعات نیز به طور مستقیم، مثبت و معنادار بر کسب دانش اثرگذار است. در پایان پژوهش پیشنهادهایی برای اجرای پژوهش های بعدی مطرح شده است.
۲۷۹۳.

ابعاد موثر در توسعه دولت الکترونیک: مطالعه موردی سازمان امور مالیاتی کلانشهر تهران(مقاله علمی وزارت علوم)

کلیدواژه‌ها: دولت الکترونیک توسعه دولت الکترونیک تکنیک دلفی سازمان امورمالیاتی

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۵ تعداد دانلود : ۲۲۷
توسعه دولت الکترونیک از اولویت های سال های اخیر مدیران سازمان امورمالیاتی است که علیرغم رشد سرمایه گذاری ها در حوزه فناوری های اطلاعاتی  و ارتباطی و ضرورت توسعه دولت الکترونیک در این حوزه، تاکنون در ادبیات دولت الکترونیک  به شناسایی ابعاد مؤثر درتوسعه دولت الکترونیک پرداخته نشده و مورد غفلت واقع شده است.  لذا، هدف پژوهش حاضر بررسی ابعاد موثر در توسعه دولت الکترونیک در سازمان امورمالیاتی شهر تهران بوده است. این پژوهش از نظرهدف کاربردی و از نظر روش، ترکیبی از روش های کیفی و کمی بود. جامعه آماری در بخش کیفی 15نفر از خبرگان و متخصصان و دربخش کمی 1097 نفراز کارکنان سازمان امورمالیاتی شهر تهران بودکه با استفاده از فرمول کوکران 285 نفر به عنوان نمونه انتخاب شدند. دربخش کیفی روش نمونه گیری هدف مند ودر بخش کمی، روش نمونه گیری تصادفی طبقه ای استفاده شد. جهت گردآوری داده ها در بخش کیفی از روش تحلیل محتوا و تکنیک دلفی و نظر نخبگان و در بخش کمی، از پرسشنامه استفاده گردید.  به منظور تحلیل داده ها و تایید سازه الگو آزمون های خی دو تک نمونه و رتبه بندی فریدمن مورداستفاده قرار گرفت. نتایج پژوهش نشان داد که ابعاد موثر در توسعه دولت الکترونیک به ترتیب اهمیت عبارتند از:  فناورانه، سیاسی-  قانونی، فرهنگی- اجتماعی، سرمایه انسانی، سازمانی- مدیریتی و اقتصادی-  مالی.  
۲۷۹۴.

Assessing the Impact of Nanotechnology on the Well-being of Human Life(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Nanotechnology Artificial Intelligent (AI) Nanotechnology Development and Human Well-being

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۱ تعداد دانلود : ۱۸۶
Nanotechnology, at the intersection of science and engineering, holds immense promise for revolutionizing various aspects of our lives. This study employs the Partial Least Squares Structural Equation Modelling (SEM AMOS) algorithm to comprehensively analyze the effects of nanotechnology on the future living standards of society. We examine how nanotechnology innovations in fields such as medicine, energy, materials, and electronics are poised to reshape our quality of life. Through an extensive review of existing literature and empirical data, we provide insights into the potential benefits and challenges associated with the widespread adoption of nanotechnology. Our findings suggest that nanotechnology has the potential to significantly enhance future living standards by enabling advancements in healthcare, sustainable energy solutions, and cutting-edge materials. However, we also identify key considerations, including ethical and safety concerns that must be addressed to ensure the responsible development and utilization of nanotechnology. This research contributes to a better understanding of the multifaceted impacts of nanotechnology on society, offering valuable insights for policymakers, researchers, and stakeholders seeking to harness its transformative potential for the benefit of humanity.
۲۷۹۵.

ارائه روشی جدید برای بخش بندی مشتریان بر اساس میزان وفاداری آن ها و تعریف راهبردهایی مناسب برای هر بخش(مقاله علمی وزارت علوم)

کلیدواژه‌ها: ارزیابی وفاداری مشتریان بخش بندی مشتریان داده کاوی عمده فروشی مواد غذایی

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۰ تعداد دانلود : ۱۶۸
ارزیابی وفاداری مشتریان می تواند درراستای بهبود فرایندهای کسب وکار تأثیر مهمی داشته باشد. روش های معمول ارزیابی وفاداری مشتریان، صرفاً با تکیه بر سه مؤلفه تازگی (R)، تعداد دفعات (F) و ارزش پولی (M) طراحی شده اند. در این پژوهش چند عامل مؤثر دیگر شامل تعداد کالاهای خریداری شده، تعداد کالاهای برگشتی، مبلغ تخفیف و تأخیر در توزیع به تحلیل اضافه شدند و تأثیر هر یک بر بالارفتن کیفیت ارزیابی سنجیده شد. هدف پژوهش ارائه مدلی جدید برای بخش بندی مشتریان براساس میزان وفاداری آنها و تعیین راهبردهایی مناسب برای هر بخش است. مجموعه داده این پژوهش به یکی از عمده فروشی های مواد غذایی اختصاص دارد. داده ها در نرم افزار Clementine و با استفاده از شبکه های عصبی MLP، RBF و الگوریتم K-means تحلیل شدند. نتایج پژوهش نشان می دهد روش پیشنهادی بالاترین سطح دقت را در پیش بینی میزان وفاداری مشتریان دارد. براساس روش پیشنهادی، مشتریان از نظر وفاداری به پنج خوشه (مشتریان وفادار؛ بالقوه؛ جدید؛ از دست رفته و مشتریان روی گردان) تقسیم شدند که ویژگی های هر خوشه براساس وضعیت هفت عامل بیان شد و براساس این ویژگی ها راهبردهای مناسبی برای مدیریت مشتریان هر بخش ارائه شد.
۲۷۹۶.

The Influence of the Shadow Economy on the Financial Security of Ukraine in the Conditions of Informatization of Society(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Shadow Economy Financial Security of the State De-Criminalization of the Economy Legalization of the Shadow Economy Income Amnesty Informatization of society

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۱ تعداد دانلود : ۱۵۲
The article presents the results of the analysis of the indicators of the level of the shadow economy in Ukraine in the period from 2010 to 2020. The level of shadow economy calculated on the basis of such methods as: unprofitable enterprises, monetary, population expenditures - retail trade - services and electricity was used for the analysis. The causes and consequences of shadow economic activity in Ukraine are given. The study found that the downward trend in the shadow economy persists despite the spread of the negative effects of the COVID - 19 pandemic and declining real GDP. In particular, three of the four methods used to assess the level of the shadow economy recorded a decrease in the level of the shadow economy (the method of "population expenditure - retail trade and services"; the electric method; the monetary method). At the same time, the method of enterprise losses showed an increase in the shadow economy, which is largely due to a significant deterioration in the financial situation of enterprises under the restrictions imposed to prevent the rapid spread of the coronavirus pandemic in the world and Ukraine, as well as logistical problems. The practical value of the results is determined by the fact that the conclusions and proposals can be used to more accurately and objectively calculate the level of the shadow economy, which in turn can be the basis for effective decisions to de-shadow and legalize Ukraine's economy.
۲۷۹۷.

ارائه مدلی برای تبیین عوامل مؤثر بر اعتماد در بانکداری الکترونیکی: پیمایشی پیرامون بانک ملی استان آذربایجان غربی(مقاله علمی وزارت علوم)

کلیدواژه‌ها: اعتماد بانکداری الکترونیکی تمایل به اعتماد عقاید اعتمادساز مدل معادلات ساختاری

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۹ تعداد دانلود : ۱۷۱
اعتماد یکی از مهم ترین مؤلفه ها برای گسترش و توسعه بانکداری الکترونیکی است. هدف از انجام این پژوهش، شناسایی عوامل مؤثر بر ایجاد اعتماد در بانکداری الکترونیکی در چارچوب ارائه یک مدل مفهومی است. با توجه به رشد روزافزون بانکداری الکترونیک در کشور، شناسایی عوامل مؤثر بر ایجاد اعتماد در این سیستم بانکی از اهمیت بالایی برخوردار است. جامعه آماری این پژوهش، شامل مشتریان شعب بانک ملی استان آذربایجان غربی است. پرسش نامه پژوهش در بین دویست وچهل نفر از اعضای جامعه آماری توزیع شد که دویست وسه نفر به آن پاسخ دادند. برای آزمون فرضیه های پژوهش از مدل معادلات ساختاری با کاربرد نرم افزار لیزرل 80/8 استفاده شده است. یافته ها نشان می دهند که متغیرهای مستقل پژوهش، شامل آشنایی با بانکداری الکترونیکی، تمایل به اعتماد، اطمینان ساختاری و شهرت بر متغیر واسطه ای عقاید اعتمادساز و متغیر عقاید اعتمادساز بر متغیر وابسته اعتماد به بانکداری الکترونیکی تأثیر می گذارند. نتایج این پژوهش می تواند مورد استفاده مدیران ارشد بانک های دولتی و خصوصی کشور در حوزه بانکداری الکترونیکی قرار گیرد.
۲۷۹۸.

eXtensible Business Reporting Language Data Assurance Challenges and Strategic Approaches: A Study in the Malaysian Business Reporting System Context(مقاله علمی وزارت علوم)

کلیدواژه‌ها: XBRL Data Assurance Challenges Malaysian Business Reporting System (MBRS) Stakeholder Insights artificial intelligence (AI)

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۰ تعداد دانلود : ۱۵۸
The eXtensible Business Reporting Language (XBRL) functions as an independent, open platform that facilitates efficient information transmission over the Internet, improving business information utilization. Despite its widespread adoption and numerous benefits, unresolved assurance issues undermine its effectiveness, revealing a significant research gap. This study explores the complex landscape of XBRL data assurance challenges within the Malaysian Business Reporting System (MBRS). Utilizing a qualitative case study methodology, the research highlights key challenges in XBRL data assurance and presents strategic, innovative solutions. Through semi-structured interviews and document analysis, insights from diverse stakeholders are captured, revealing the development of artificial intelligence-enhanced audit software aimed at improving the quality of XBRL filings in Malaysia. Despite its potential, awareness of this advanced software among preparers remains disappointingly low. This research serves as a valuable resource for practitioners and researchers, offering an in-depth analysis of XBRL data assurance challenges and pioneering solutions, thereby making a significant contribution to this critical field.
۲۷۹۹.

Perspectives of Big Data Quality in Smart Service Ecosystems (Quality of Design and Quality of Conformance)(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Big data quality Information Quality smart cities Service design Smart services Data quality model Smart service ecosystem

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۸ تعداد دانلود : ۱۸۱
Despite the increasing importance of data and information quality, current research related to Big Data quality is still limited. It is particularly unknown how to apply previous data quality models to Big Data. In this paper we review Big Data quality research from several perspectives and apply a known quality model with its elements of conformance to specification and design in the context of Big Data. Furthermore, we extend this model and demonstrate it utility by analyzing the impact of three Big Data characteristics such as volume, velocity and variety in the context of smart cities. This paper intends to build a foundation for further empirical research to understand Big Data quality and its implications in the design and execution of smart service ecosystems.
۲۸۰۰.

The Pandemic Benefits Reaped by Online Teaching Platforms: A Case study of Whitehat Junior(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: pandemic Online Education teaching Platforms parents Perspectiv COVID -19

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۸ تعداد دانلود : ۲۱۷
Pandemic has brought all together a new environment of working and compelled all the off line educational institutions to become online educational platforms and strengthen their online resources. We need to understand online platforms as universities, institutes, schools, colleges or any educational institute which are working online and providing degrees, certificates, diplomas for several courses and programs. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teachers perspective. Literature review has showed the gap in exploring the turnaround strategies inspired by the parent’s perspective for online education especially with respect to young children (Age group 8 to 12 years). Apart from literature review and analysis of secondary data from websites and search engines, qualitative research was undertaken to know about parent’s views in general about the online platforms and particularly about WHJ (White Hat Junior). The focused group discussion and the indepth interviews revealed very useful information with regard to Online educational platforms and especially WHJ in relation to Covid -19 times. Findings relate to awareness, acceptability, perception change, costs, safety issues, etc. It has brought out elaborately in this case based research, how parents expectation may impact the turnaround strategies of their wards’ online educational platforms. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teacher’s perspective.

پالایش نتایج جستجو

تعداد نتایج در یک صفحه:

درجه علمی

مجله

سال

زبان