مطالب

Multi-channel marketing is an evolving strategy that encompasses various channels, aiming to facilitate customer access to products and streamline sales. Given that successful product sales are crucial for the development of multi-channel marketing and business; it is essential to identify the key factors that influence sales success within this framework. The method of this study is of a qualitative type and the nature of the applied method is that the statistical population includes 10 graduate students and professors of management and marketing. In this study, using a systematic review of literature in scientific databases ResearchGate, Google Scholar, ScienceDirect, Springer, articles and research were screened between 2016 and 2024, and according to the findings of the research, 7 factors (channel integrity and integration, customer experience, customer channel selection, organization of sales channels, marketing and sales alignment, logistics coordination, and digital capability) were identified as effective. Finally, using MICMAC qualitative software, the factors were analyzed and ranked based on the degree of effectiveness. According to data analysis in the effectiveness section, factors such as sales channel organization, customer channel selection, marketing and sales alignment, logistics coordination, digital capability, channel integration and integration, and customer experience were ranked 1 to 7, respectively, in the direct influence section, and the factors of sales channel organization, logistics coordination, customer channel selection, marketing and sales alignment, digital capability, channel integration, and customer experience were ranked 1 to 7, respectively, in the dependence or direct influence

This mixed-methods study investigated the effect of the Memrise application on Iranian intermediate English as a Foreign Language (EFL) learners’ vocabulary learning and listening comprehension. The study involved 60 participants, with 30 in the experimental group using Memrise and 30 in the control group engaging in traditional textbook-based instruction. The data were collected through pre-tests and post-tests assessing vocabulary learning and listening comprehension, along with semi-structured interviews and classroom observations to capture learners’ experiences. Quantitative data were analyzed using independent samples t-tests, while qualitative data were analyzed via inductive coding with MAXQDA 20. The results showed significant improvements in both vocabulary learning and listening comprehension for the experimental group compared to the control group. Qualitative findings highlighted key features of Memrise, including its user-friendly interface, gamification, and authentic content, while also identifying challenges such as technical issues and limited vocabulary coverage. Learners expressed increased motivation, confidence, and enjoyment in using the app, though frustrations with technical glitches were noted. In addition, classroom observations supported these findings, revealing high levels of engagement and participation throughout the intervention. The study suggests that Memrise can be an effective tool for enhancing vocabulary and listening comprehension in EFL contexts, though technical and content limitations should be addressed for optimal learning experiences.