مطالب

Purpose : The present study was carried out aiming to identify the challenges and opportunities of virtual teaching during the Coronavirus pandemic from the perspective of teachers. Methodology : The present study was applied in terms of its purpose and qualitative in terms of its implementation. The statistical population includes middle school and high school teachers in the city of Dehloran during the 2020-2021 school year. The sample size was determined 18 people based on the principle of theoretical saturation and purposive sampling was used. The study was conducted through semi-constructed interviews and data analysis was done based on thematic analysis. The credibility of the findings was assessed using face validity (Five academic experts including two sociology professors, one psychology professor, and two curriculum design professors) and Cohen’s kappa agreement coefficient was used for reliability, for which a value of 0.88 was obtained. Findings : Findings show that 23 open codes and 7 axial codes (a globalized approach, parents’ experiences, the lower psychological and economic cost of virtual teaching, the constant nature of virtual teaching, the adaptability of pillars of the education system, a selective teaching method, and teachers’ social status) were identified as opportunities of virtual teaching. Also, 24 open codes and 8 axial codes (infrastructural factors, economic challenges, ambiguity about roles, lack of technological skills, lost motivation in teachers and students, the risk of teaching, and teachers’ competencies) were identified as challenges of virtual education during the pandemic. Conclusion : Given the uncertainty of when the pandemic will be completely done with, the continuation of virtual teaching is necessary and those in charge of education must seriously pay attention to the present challenges to improve its quality.

Purpose: Considering the role of marketing in the sale of various products, the aim of the present research was to investigate the impact of effective marketing factors on increasing film sales. Methodology: This was an applied quantitative correlational study. The study population included media producers, directors and experts in 2019. A total of 294 participants were selected using convenience sampling according to Cochran's formula. The data collection tool included a researcher-made 34-item questionnaire, the validity of which was confirmed by expert opinion and factor analysis, and its reliability was estimated at 0.83 by using Cronbach's alpha method. Data analysis was carried out using correlation coefficients and structural equation modeling methods in SPSS and LISREL software. Findings: The results showed that all nine subscales of effective marketing factors including evaluation and identification of the target audience, evaluation and identification of market opportunities, evaluation and identification of the topic, evaluation and selection of film elements, evaluation and selection of appropriate advertising strategy, evaluation and selection of appropriate promotion strategy, evaluation and selection of the appropriate distribution system and channel, evaluation and selection of the appropriate pricing strategy, and the use of methods, tools, and potentials to increase sales had a direct and significant effect on the increase in sales of social drama films (P<0.05). Conclusion: The results indicated the effective role of all marketing factors in increasing the sales of social drama films. Therefore, planning to use effective marketing factors to increase film sales seems necessary.