درخت حوزه‌های تخصصی

The aim of the current research is to identify the futures of marketing in the banking industry with a focus on blockchain technology. The current research is applied in terms of direction and has a mixed methodology due to the use of qualitative and quantitative methods together. The theoretical population of the research was experts in banking marketing and digital financial technologies, especially blockchain, and the sampling method was done in a judgmental method. The sample size in this study was equal to 15 people. For data analysis, meta synthesis methods, Binominal's statistical test, developed Copras and root definitions tool were used. The tools of data collection in this research were interviews and questionnaires (expert evaluation and priority evaluation questionnaires). 47 drivers were extracted from meta synthesis and these drivers were classified into nine main drivers. The drivers of the research were screened in two stages using theory-based inference screening and Binominal's test, and 12 drivers were considered for prioritization using the Copras technique. The remaining drivers were evaluated using the Copras technique and three criteria of importance, degree of certainty and experts' expertise. The findings showed that the drivers of marketing researchers' interest in digital financial technologies and blockchain and the development of decentralized banking had the highest priority and were selected for scenario planning. Based on these two drivers, four scenarios of crypto bank, conservative banking, pioneer banking and traditional banking were developed. The research proposals were proposed based on the important drivers and the desired scenario (crypto bank).

Organizational anomie (OA) is defined as the lack of law, as well as violations or weaknesses in the implementation of laws and norms in the organization, which can have detrimental effects on the performance of the organization and its members. The main focus of this study is to establish and validate an organizational anomie scale that can be employed to implement and operate this tool in field studies. The present research is applied-exploratory in terms of purpose and descriptive-survey in terms of method. To conduct this research, issues related to organizational anomie using factor analysis approach and content analysis method of scientific texts as well as from the perspective of qualified and experienced thinkers and experts and a researcher-made questionnaire on organizational anomie in COVID-19 pandemic are analyzed. it placed. Completed by experts and managers. The reliability coefficient of the test was calculated to be 0.85 using Cronbach's alpha test. Exploratory factor analysis of organizational questions revealed that the components of this questionnaire may explain more than 78.512 % of the desired variance. After one rotation of Varimax factors, the correlation between each item with each component was determined in the best situation and accordingly, twelve components were selected and extracted with the most weight: conflicting goals of the individual and organization, weakness in communication, standard selection ,ambiguity in goals, level of trustworthiness, negative attitude of employees towards themselves, feeling useless, understanding justice, weak control, common norms, organizational indifference, lack of socialization. According to the research findings, it can be concluded that organizational anomie is a multidimensional concept with many dimensions and components and cannot be studied with limited dimensions and components.