درخت حوزه‌های تخصصی

Sports organizations use social media to create opportunities to increase productivity, market share, market value and profitability. Mass media, especially cyberspace, play a major role in the field of social change in the present era. One of the best features of cyberspace marketing for today's businesses and job creation in the field of sports is that there is not much barrier to entering and using their facilities. Therefore, the present study focuses on the role of social media in the revenue development of sports businesses. The study population in this study is PhD students in sports management and sports media experts in Iran in this field. Samples were identified purposefully using random sampling. Data collection tools were interviews, and data analysis tools were customary content analysis and paradigmatic grounded theory. Based on the findings of interviews with participants, there are a number of factors in sports that act as requirements or barriers to the use of social media in the revenue development of the sports industry. Factors such as; Experiences in the field of using social media, scientific view on the use of social media, paying attention to the interests and standards of common professions in the world and activities in the virtual world and social media play an important role in generating revenue through the use of social media in industry. They have exercise. The results of the present study showed that the development of appropriate cultural programs can increase knowledge and awareness, improve the intellectual and cultural level of the audience. Also, based on the analysis of the results, marketing through social media has potentials that can enable economic development in the sports industry. Social media marketing through revenue generation and cost reduction can be an effective step towards improving financial problems and the sports industry.

The pseudo-events -events that are created through and for the media- are one of the main opportunities to increase the visibility of micro-celebrities and to grow and maintain their audiences. This study aims to find what happens behind the scenes of pseudo-events that micro-celebrities organize. The primary purpose of this article is to study pseudo-events on social media accounts of Iranian female micro-celebrities on Instagram. Therefore, we aim to answer the following questions: What are pseudo-events on Instagram and what are their characteristics? How do Iranian female micro-celebrities create these pseudo-events? And What are the motivations behind creating these events and the way they are held? The methodology of this research is online ethnography and to answer the questions, we conducted unstructured interviews with 16 micro-celebrities and informants on micro-celebrities’ personal lives. Then, raw data were analyzed using the content analysis method. Based on the analysis, the central theme was fake events whose characteristics are: 1. participants (present and absent), 2. time (event occurrence time, event receipt time), 3. location (in real space, on virtual space), 4. etiquettes and form of performance (type of gifts, music, food, and the well-staged nature of events). The findings also showed that in these events, the represented image is more important than the event itself. In fact, these events are designed and performed for filming and display.

Globally, Internet censorship is on the rise and Iran has been portrayed as one of the most critical cases. So far, however, no studies have investigated the issue from an inside look. To fill this literature gap, the present paper aims to provide an overview of Internet censorship in Iran, by assessing the Iranian perspective on Internet freedom, different aspects of the subject, as well as the domestic and foreign types of limitations clients face today. This study has shown that Iran’s current filtering policy is a lenient one pursuing Internet development and simultaneously providing protection against potential threats. The Iranian case also includes some global issues such as censorship imposed due to the U.S. sanctions. Specifically, the findings of this study revealed that the range and extent of restrictions imposed on the Iranians’ access to mobile applications by the U.S. are significantly more than those placed by the Iranian filtering regime.

The integration of artificial intelligence into Master of Business Administration (MBA) education is reshaping the foundations of management learning worldwide. This study conducts a qualitative meta-synthesis of 17 peer-reviewed sources published between 2001 and 2021 to examine how AI technologies—ranging from generative models and adaptive learning systems to predictive analytics and federated learning—are influencing MBA curricula, pedagogy, student engagement, and institutional strategies. Findings reveal that AI holds transformative potential for enhancing personalization, academic performance, and curriculum relevance, while also addressing enrollment challenges and labor market misalignments. However, integration remains uneven and fraught with ethical, infrastructural, and pedagogical challenges, including concerns over academic integrity, faculty preparedness, and digital equity. Conceptual frameworks such as the Technology Acceptance Model (TAM), paradox theory, and interpretive structural modeling elucidate the enabling and constraining factors surrounding AI adoption. The study highlights the urgent need for business schools to pursue a holistic and ethically grounded AI strategy that balances technological innovation with humanistic leadership development. Ultimately, AI is not only redefining how MBAs are delivered, but also reorienting their purpose toward preparing future-ready leaders for complex, data-driven environments. The paper concludes with a call for adaptive, inclusive, and ethically sound educational reforms in MBA programs worldwide.