درخت حوزه‌های تخصصی

Banks are the financial institutions that collect assets from various sources and allocate them to the sectors that require liquidity. Therefore, banks are an inherent element in the system of every country. As private banks enter financial markets, the demand for diverse banking services increases dramatically. Banks seek to use various techniques to improve their performance in attracting customers to increase their market share and profitability. In this regard, assessing the performance of banks is of utmost importance and has become a major activity of bank managers. With the constant changes in the modern world and incessant attempts of competitors to increase their market share by gaining competitive advantage, special attention should be paid to ambidexterity as a key strategy to increase competitive advantage and achieve high performance in dynamic business environments. The present study aimed to identify the ambidextrous factors affecting the performance of banks and present a model to assess the performance of an ambidextrous bank using an agent-based modeling approach. The main objective of the research is to achieve an applied model for managing the performance of the banking industry. The simulation model is processed using the agent-based modeling approach in AnyLogic software environment.

This study aimed to investigate the impact of authentic leadership on psychological well-being and job satisfaction with mediating role of psychological capital among employees at Ministry of Sports and Youths. This was causal-applied study. The population consisted of all employees and managers at Ministry of Sports and Youth in 2018 (N= 831). The research tools included Avolio et al. Authentic Leadership Questionnaire, Luthans’s Psychological Capital Scale, Minnesota’s Job Satisfaction Standard Questionnaire, and Ryff's Psychological Well-being questionnaire. The collected data were analyzed using partial least square (Smart PLS) and SPSS. Also, Sobel test and VAF were used to measure the impact and t–value of psychological capital. The findings showed that the authentic leadership impacted directly and indirectly on psychological well-being and job satisfaction of staff at Ministry of Sports and Youth with mediating role of psychological capital.

The scopes of this research were to analyze the semiotic and cultural aspects of 30 English and Persian advertising slogans of various brands and also to reveal the functions of advertising elements used in the advertising teasers. The slogans were sampled for the analysis on the random basis from the internet sources. The writer used descriptive qualitative method to describe and analyze the semiotic elements; objects; verbal and nonverbal dimensions of advertisements. The semiotic model used in this analysis was Charles Sanders Peirce’s semiotic framework. The researcher identified the frequency of cultural and advertising elements used in the advertising slogans in order to illustrate the techniques used by the companies. The findings of the present research indicated that among the advertising elements, shots, color, and music were used more in the 15 English advertising teasers, but in 15 Persian advertising teasers, shots and color were used more than the other advertising elements. In addition, the functions of semiotic and cultural elements in advertising are as follows: they convey the messages more vividly and comprehensively, facilitate the communication between the advertisers and audiences, indicate the truths and facts in a different way, evoke the awareness and conscience of people in order to help others, convey a piece of information about the advertisement, make reference to a concrete or imaginary reality associated with the values of the advertised product or service, and build a bridge for social groups and various communities.

In contemporary multicultural Britain, the concept of social cohesion has been a pressing priority for not only politicians and sociologists but also for the various British ethnic minorities. Race riots like those of 2001 in Northern Britain and the events of 7/7 in London (2005) put into question the allegiances of different British ethnic populations. They equally shed light on the real or perceived lack of social and cultural communication between the established British host population and the British ethnic and immigrant communities. Hence, social cohesion came to the fore as the new jargon of governance in contemporary Britain. This article analyzes on the concept of social cohesion and its applicability within an officially declared multicultural community like that of Great Britain. The concept will be reviewed, defined and approached from different liberal political perspectives while paying special attention to the British context. Bhikhu Parekh’s conception of the different theoretical approaches to the issue of social cohesion that are pertinent to liberal capitalist societies in general and the British context, in particular, is investigated. The aim of this study is to highlight the complexity of the normative accounts of the political scientists regarding the challenges that face multicultural Britain in coming to terms with its endeavor of creating “unity within diversity”. The 2002 White Paper and security speech of David Cameron (2011) political discourses are analyzed and evaluated to decipher how they understood national identity in relation to cultural diversity and social cohesion.

Auster’s first novel The Invention of Solitude was significant, in that it not only catalogued his own experiences, but also provided one of the earliest examples of the psychological processes involved in trauma and memory storage. It demonstrates the self’s psychological use of the Ego, in a classical sense, to negotiate between emotional response and reality, in order to create meaning around a set of events. More specifically, the death of Auster’s father operates as a catalyst for the author’s journey of self-discovery, which is richly tied to the psychoanalytical principles of Freud and Lacan, and which ultimately allows him to fully appreciate his experience of loss, by supporting the wish fulfillment related to his relationship with his father, and his need to understand the rejection he perceives suffering as a child. This highlights the difference between the inner child’s ego-centric or narcissistic perception, and the adult’s ability to rationalize, especially as it relates to memory and unfulfilled need. Keywords: Paul Auster, psychoanalysis, trauma, memory, self-myth