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Purpose: The aim of the current study was to predict the high school students' academic burnout based on social adjustment, academic procrastination and academic hope. Materials and method: Current research method was descriptive and correlational. The study population included all high school students of the state female high schools of Bojnourd. 350 students were selected as a sample employing multi-cluster sampling method. In order to collect data, social adjustment inventory, assessment scale of procrastination (PAS), academic hope and academic Burnout questionnaire were employed. Stepwise regression analysis was employed for data analysis. Findings: The results showed statistically significant Correlations between burnout scores with social adjustment, academic procrastination and academic hope scores. Also Stepwise regression analysis revealed that students’ burnout could be predicted by social adjustment, academic procrastination and academic hope. Discussion: Based on hope theories, the main reasons of academic procrastination and academic burn out were factors such as social adjustment and academic hope. Students who procrastinate and experience burn out because of hate toward doing the assignment tend to postpone it and thus have low hope and social adjustment because they are incapable of doing their assignments.

This study aims to design a local model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is  applied  in terms of purpose and a qualitative research  in terms of data collection method. The statistical population in the qualitative section included 11 experts. The main tools for data collection in the field included semi-structured interviews. The grounded theory approach using MAXQDA software was adopted to analyze qualitative data and present a paradigm model. Based on the results of qualitative analysis, six categories of factors were identified  including causal conditions, underlying factors, strategies, pivotal phenomena, intervening factors and consequences . Targeted marketing was identified as the main category in relation to the context. In relation to causal conditions, two main categories were identified, including moral responsibility and environmental responsibility. In relation to digital marketing as a central phenomenon of research, the indicators of giving customers the right to choose, retaining customers, providing services in accordance with customer demands, establishing appropriate relationships and relationships with customers, and creating value for customers were identified. Commercialization strategies were identified as the main category of strategies and actions. Competitiveness of companies has been identified as the most important intervening factors; and economic development and service quality improvement were identified as the main categories of outcomes.