درخت حوزه‌های تخصصی

The aim of this research is to examine the impact of drivers and values associated with luxury sports brands on consumer behavior, considering different levels of brand equity. The study adopts a correlational design with practical implications. The target population includes all customers of luxury sports brands in Mazandaran province. Based on the Krejcie and Morgan table, a statistical sample size of 384 was determined for a large population. To achieve this sample size, 420 questionnaires were distributed, and 392 valid responses were analyzed. Data collection was conducted using a quantitative approach through the administration of four researcher-developed questionnaires, which assessed stimuli, luxury brand values, consumer behavioral reactions, and brand equity. The validity of the questionnaires was established via factor analysis, while reliability was confirmed using Cronbach's alpha. The data were analyzed using both descriptive and inferential statistics. Descriptive statistics were employed to characterize the statistical population, examine the frequency and distribution of data, define variables, and generate related charts and tables. Hypothesis testing, model construction, and other necessary analyses were performed using LISREL for factor analysis and SPSS for inferential statistics, alongside model fitting software. The findings reveal that the values associated with luxury sports brands significantly influence consumer behavior, contingent on varying levels of brand equity. It is recommended that managers of organizations and companies involved in producing both sports and non-sports brands focus on enhancing brand equity by offering high-quality luxury products that create positive experiences and appeal for consumers.

Purpose: The aim of this study was to investigate the effect of 8-weeks endurance training on volume and capacity of lungs (forced expiratory volume in 1second, Forced vital capacity, ratio FEV1/FVC) and its relationship with BMI in Male Smoking students. Method: In order to accomplish this research 20 cigarette addicted men students referred to the smoking cessation clinic were randomly selected and were divided into two groups of experimental (n=10) (age: 15.33 ± 2.07 years and BMI: 25.41 ± 3.55 kg/m2) and the control group (n = 10) (age: 15.10 ± 2.81 years and BMI: 27.26 ± 66 kg/m2). The Spirometry indexes (FEV1/FVC, FEV1, FVC), height and weight were measured Prior and after 8-weeks of endurance training. Experimental group performed 8-weeks of progressive endurance training (3 sessions per week, 60 minutes per session) which included running with the intensity of 75% MHR. Intensity of exercise was controlled by maximum heart rate and the formula of (220-age) and the intensity level and duration of exercises increased in each session. Data analysis was done by using the variance analysis method for repetitive data and the independent T-test. Results: The results of this study showed that after eight weeks of endurance training, Spirometry indexes (FEV1/FVC, FEV1, FVC) significantly increased (P<0.05), and this increase had a negative relation with BMI (P<0.05, r=-0.62). Conclusion: the study showed that eight weeks of moderate-intensity endurance training improved volume and lung capacity of Male Smoking students and it could partly remove the damaging effects of smoking on physical and psychological health and it can help them quit smoking as well.

The objective of this narrative review was to relate the pathophysiological knowledge of Osteoarthritis to the specific context of professional soccer, addressing the risks and consequences for athletes of the modality. The search bases used were PubMed, LILACS, Scielo, Embase and Google Scholar and the narrative review model was applied to synthesize the relevant information. Professional soccer participation exposes players to the highest frequencies and intensities of loads and joint injuries in the lower limbs. These factors are associated with greater risks of osteoarthritis development. Retired soccer athletes have a high prevalence of the disease. This scenario provides an impairment network that connects symptoms and joint limitations to the reduction in the quality of life of this population. Understanding microprocesses through the study of specific pathophysiological pathways, contribute to the evolution of monitoring, prevention and early intervention strategies for this population.