درخت حوزه‌های تخصصی

Cyberactivism, as civic engagement, is enabled by social media, and has attracted many users to participate in leading social change. To shed more light on the relationship between cyberactivism and real-world (social) activism, within a quantitative approach, employing correlational research design, and a group comparison research design, the current research examined two linear regression models for the relationships among online sharing, homophily, attitudinal influenceability, and behavioral influenceability, and also, among behavioral influenceability, cyberactivism and social activism, and then examined the effects of sociodemographic characteristics of Iranian Instagram users on these variables in a 393-participant sample. The alternative hypotheses about the relationships among the variables in these two models, were retained. The results also showed that age, gender, and occupational status had effects on almost all variables. This study contributes to the existing literature by introducing attitudinal and behavioral influenceability as important factors influencing cyberactivism and social activism. It encourages governments to take full advantage of online activities and cyberactivism to promote social participation and real-world activism, especially among youth and females, to transcend society, and better solve societal and global problems with the collective wisdom.

This research examines the Iranian digital community's engagement with the Metaverse, analyzing 14,724 tweets (expanding to 48,620 with retweets) from 23,571 unique users. Interest in the Metaverse among Iranians surged in the seven months following Facebook's rebranding but has since waned. A significant link between digital currency discussions and Metaverse topics was observed. Economic activists in the cryptocurrency market, forming the primary content creators, generally portray the Metaverse positively, focusing on earning opportunities. Another active group includes technology enthusiasts who share the latest Metaverse developments. Moreover, some users integrate Iran's socio-political context into their discussions, often contrasting Iran's technological stance with global giants like Facebook and addressing internet censorship. A distinct perspective comes from users wary of potential colonialist uses of technologies like the Metaverse, expressing apprehension about human subjugation. This sentiment forms the basis of most negative views on the Metaverse's development within the Iranian digital sphere.

Music consumption, as an important form of cultural consumption in the daily lives of Iranians, has been the subject of political focus before and after the Revolution, 1979. During past decade, high penetration of information and communication technologies, specifically convergence as well as globalization of various media, has affected the rate of use and preferred content choices. Specially, the development of satellite television channels and the use of smartphones, have shifted the way Iranians listen or watch domestic/foreign music, thus, changing the place of music in the cultural rearticulation of Iranian society and people. While most previous studies have focused on domestic factors in their analysis of current changes rather than intercultural and global issues, this study attempts to focus on the role of latter factors to identify why and how music consumption has undergone rapid and dramatic shifts in Iran. By addressing the gap, this paper represents a close look at Iranian music tastes using quantitative data collected during a survey of 3400 adult respondents aged between 18 to 60. The findings show that like most of other countries, diverse genres of music are popular in Iran but Iranian classic music and pop music are more popular than other genres. Iranian music is more popular to Iranians than foreign music tracks & Iranian traditional music and integrated music (Iranianan classic music integrated to pop music) are very popular in Iran.