درخت حوزه‌های تخصصی

Purpose- The implementation of participatory projects aiming socio-economic empowerment and environmental sustainability is one of the sustainable management strategies in arid rural areas across the world in the recent decades. This study was conducted to answer two questions: What have been the characteristics and achievements of participatory development and community-based projects in rural areas located within the critical centers of Sistan, Jazmourian, and Rigan? How is a process model for rural development planning consistent with the geography of aforementioned areas? Design/methodology/approach- The present study is descriptive-analytical and the research process includes the analysis of the goals and final achievements of participatory plans in Rigan (RFLDL), the progress and development Plan in Ghaleh-Ganj, the Carbon Sequestration plan in Jazmourian and Lashar, the Menarid Project in Sistan, "Village without unemployed" project, SAHAB community-based projects, and ASEMAN project from Barekat Foundation in Sistan region. The required data consisted of the performance statistics of the above-mentioned projects, and the required analysis was conducted on the dat. Finding- Each of these projects has positive achievements in accordance with its short-term goals. Although it is quantitatively desirable, they failed to continue to operate in a regular and stable planning process in rural areas. Execution of a process model for rural development planning requires institutional transformations and the establishment of an integrated facility direction system for the economic infrastructure of rural areas (with a focus on the value chain) and a series of previous and subsequent jobs in each chain.  Research limitations/implications- Among the main limitations of reformation in the programs and continuous learning from past experiences are the effort of conductors in charge of implementing rural development projects to indicate the expected achievements by relying on seemingly favorable statistics with false documentation, and the weakness or lack of a public oversight system on the actual achievements of projects. Real decentralization in the country's rural planning system, the establishment of a public oversight system, and a process planning are the best strategies for sustaining local communities.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.