درخت حوزه‌های تخصصی

As an emerging technology, blockchain can be used in all areas of e-commerce, one of which is advertising. The present study has been designed to identify a dynamic model of trust in blockchain-based advertising and acceptance of this type of advertising. In order to achieve the purpose of the research, the required information was collected by literature, background review and experts opinions. In the next step, the research information was analyzed using systems dynamics methodology (Sterman approach) and a dynamic research model was presented. After model validation and examining the causal relationships, simulations and scenario analysis were performed using Vensim software. The results show the positive effect of the audience, advertiser and advertising characteristics on trust in blockchain-based advertising and, consequently, the improvement of the audience loyalty coefficient. Also, the results of scenarios indicate an ascending growth (Pessimistic: about %60, Optimistic: about %80) in audience loyalty. Finally, practical suggestions were presented in accordance with the research results

This paper surveys recent publications on maritime logistics with a focus on blockchain capabilities. Maritime logistics plays an important role in global trade and an important part of the global economy depends on it. The growth of world trade has led to the creation of various systems that are prone to error and fraud, the current supply chain needs to connect and trust many intermediaries which not only increase abuse and errors but also it will increase cost and time in the chain. Hence, transparency and stability are highly demanded. On the other hand, with the onset of the fourth industrial revolution, a new approach called “blockchain” was introduced which can have very important applications in maritime logistics. As this novel technology is in its early stages of development, its applications in maritime logistics have not been specifically investigated. So, this paper takes a deep dive into blockchain technology capabilities for maritime logistics by reviewing relevant scientific journal papers since 2014. The paper also discusses and challenges the current operational paradigms and by categorizing efforts, provides a taxonomy of research topics in maritime logistics. Finally, the paper in addition to presenting challenges, identifies new avenues for academic research based on current trends and development.

The development of new technologies has confronted the entire domain of science and industry with issues of big data's scalability as well as its integration with the purpose of forecasting analytics in its life cycle. In predictive analytics, the forecast of near-future and recent past - or in other words, the now-casting - is the continuous study of real-time events and constantly updated where it considers eventuality. So, it is necessary to consider the highly data-driven technologies and to use new methods of analysis, like machine learning and visualization tools, with the ability of interaction and connection to different data resources with varieties of data regarding the type of big data aimed at reducing the risks of policy-making institution’s investment in the field of IT. The main scientific contribution of this article is presenting a new approach of policy-making for the now-casting of economic indicators in order to improve the performance of forecasting through the combination of deep nets and deep learning methods in the data and features representation. In this regard, a net under the title of P-V-L Deep: Predictive Variational Auto Encoders - Long Short-term Memory Deep Neural Network was designed in which the architecture of variational auto-encoder was used for unsupervised learning, data representation, and data reconstruction; moreover, long short-term memory was adopted in order to evaluate now-casting performance of deep nets in time-series of macro-econometric variations. Represented and reconstructed data in the generative network of variational auto-encoder to determine the performance of long-short-term memory in the forecasting of the economic indicators were compared to principal data of the net. The findings of the research argue that reconstructed data which are derived from variational auto-encoder embody shorter training time and outperform of prediction in long short-term memory compared to principal data.