درخت حوزه‌های تخصصی

The focus of this study is on lecturer’s use of online technology in the higher education context. Precisely, this study aims to understand the effect of personal innovativeness in IT (PI) in determining technology adoption behavior of lecturers in the higher education institutes in Sri Lanka. In this study, the variable of personal innovativeness in IT is integrated with the UTAUT framework and thereby the causal paths which effects VLE adoption intention of individuals is examined. Literature suggests that domain-specific innovativeness is a crucial factor in determining an individual’s adoption of technological innovations. Therefore, understanding the multifaceted effects of this factor along with other significant factors can help higher education institutes to effectively endorse online technology among lectures, generating productive payoffs in the long run. The quantitative method was used for data collection, which yielded # 1253 responses through the Question Pro online survey tool. The targeted respondents were the registered lecturers in higher education institutes of Sri Lanka, selected based on simple random sampling method. Structural equation modelling (SEM) procedure was employed for data analysis using IBM SPSS (ver.21) and AMOS (Ver.26). The structural path analysis resulted in partial mediation, confirming that “lecturer’s innovativeness in IT” exerts its influence on VLE adoption intention by altering the mediators set in the study. Further, the study validated a unique set of factors that determine lecturer’s acceptance of VLE in a higher education setting.

The epidemic situation generated as a result of COVID -19 crossways the sphere observed the practices of various emerging technology like Internet of Thing (IoT) along with norm of dynamic fields. The wireless communication  based on networks such as wireless mesh networks (WMN) and Mobile Ad-hoc networks (MANETS) proven to be very successful for monitoring of patients remotely. The MANET protocols that are simulated in this study are  Ad-hoc On Demand Vector (AODV), Secure AODV (SAODV) and Hybrid Wireless Mesh Protocol (HWMP). In this investigation work, most appropriate routing protocols to knob DDoS attacks are simulated using NS-2 and assessed in terms of average energy consumption in the state of changing speed connections among devices called mesh nodes. Further ANOVA test is utilized for further accessing for the best suited routing protocol for handling the data packets, which is HWMP , considerable less susceptible for DDoS assaults dominant in healthcare field.

The bibliometric study aims to map and expand respective knowledge by establishing connections between important actors in academic research regarding the government venture capitals (GVCs). The scope is to analyze documents published on Scopus database starting from 2011 to 2020.  Accordingly, the United States (U.S.) is the top country in all categories with China catching up. Alperovych, Quas, and Colombo are top co-authors. On the other hand, Leleux, Grilli, Lerner and Cumming are prolific authors. Articles by Grilli and Li Y are two most cited documents. Investments, venture capital, economics, public policy, and government are most co-occurrence index keywords. Research policy, venture capital, and journal of technology transfer, journal of business venturing and small business economics are top sources of cited documents. Closely associated themes with respect to the study of GVCs are government role in venture capital support, effective Innovation financing policies, performance differential, performance of portfolio companies, funding challenges and investment strategy, decision making model and critical success factors for IT startups. The analysis generated gaps and directions for future research consisting of fund’s structure and characteristics, key personnel’s work experience and network, geographic location, investment horizon, shareholding rights.

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to the logo of a brand during decision-making was studied. To analyze the effects of the popularity of a brand on consumers’ decision-making, visual attention of 53 undergraduate students was studied. The brands were selected from two categories of beverages: soft drinks and non-alcoholic beers. Prior to the test, the participants had declared their favorite categories. The results showed that 75% of the participants selected a popular brand of their unfavorite categories. On the other hand, the difference of fixation duration between logos of popular and unknown brands did not directly relate to the choices of the participants. Therefore, these results did not correspond with the AIDA model. Additionally, cognitive processing toward the unknown brands’ logos was more than the popular brands’ logos. Moreover, the consumers who changed their decision were subjected to more cognitive processing compared to the consumers who insisted on their selection. In contrast to the AIDA model which implies that decision-making is triggered by attention, the present study indicated that decision making can also be influenced by the popularity of the brand. This can be due to optimization of the working memory usage by the brain. Finally, these results could be helpful in creating a new brand. According to the AIDA model, the more attractive logo and package of the brand, the more chance for being selected by the customers. However, our findings emphasize the importance of the popularity of the brand.

To bridge the gap between invention and innovation, prenovation has to be focused. One of the elements of prenovation is emphasizing and creating policies for institutions. This research paper highlights the importance of having an intrapreneurial culture in higher education institutions. The purpose of this paper is to review literature related to intrapreneurial culture and find out the positive aspects of having intrapreneurial culture through think tanks in higher education institutes.

Scientific sources demonstrate different attitudes of researchers to cryptocurrencies because they treat them as a category of currency, virtual money, commodity, etc. Accordingly, the relation to the valuation and risk of cryptocurrency as an investment object is different. The purpose of the article is to identify cryptocurrency value formation factors and determine the risks of investing in cryptocurrency. Cryptocurrency is simultaneously considered a currency, an asset with uncertain income, and a specific product, the price of which is determined by the energy costs for mining new cryptocurrency blocks. Thus, the paper examines the risks of investing in cryptocurrency from several positions. First, the study identifies the factors of formation of the value and risk of cryptocurrency as ordinary money based on comparing cryptocurrency with traditional money. Unlike traditional money, cryptocurrency is not tied to the economic performance of a particular country; also, central banks do not control or regulate their mining. Instead, the cryptocurrency emissions depend on the computational capacity of the equipment used for their mining. As a financial asset, cryptocurrency can be a “financial bubble” because their value increasing often exceeds the cost of mining. On the other hand, given the emergence of cryptocurrency as a phenomenon of the information economy, the paper analyses the impact of specific technical features (cryptographic hashing algorithm, the complexity of creating new blocks, the technology of verification of mining operations, etc.) on the risk of investing in cryptocurrency assets.

Cloud Computing has drastically simplified the management of IT resources by introducing the concept of resource pooling. It has led to a tremendous improvement in infrastructure planning. The major goals of cloud computing include maximization of computing resources with minimization of cost. But the truth is that everything has a price and cloud computing is no different. With Cloud computing there comes a number of security concerns which need to be addressed. Cloud forensics plays a vital role to address the security issues related to cloud computing by identifying, collecting and studying digital evidence in cloud environment. The aim of the research paper is to explore the concept of cloud forensic by applying optimization for feature selection before classification of data on cloud side. The data is classified as malicious and non-malicious using convolutional neural network. The proposed system makes a comparison of models with and without feature selection algorithms before applying the data to CNN. A comparison of different metaheuristics algorithms- Particle Swarm Optimization, Shuffled Frog Leap Optimization and Fire fly algorithm for feature optimization is done based on convergence rate and efficiency.

The Central Statistics Agency (BPS) is a government institution that has the authority to carry out statistical activities in the form of censuses and surveys, to produce statistical data needed by the government, the private sector and the general public, as a reference in planning, monitoring, and evaluation of development results. Therefore, providing quality statistical data is very decisive because it will have an impact on the effectiveness of decision making. This paper aims to develop a framework to determine priority of solutions in overcoming data quality problems using the Analytic Hierarchy Process (AHP). The framework is built by conducting interviews and Focus Group Discussion (FGD) on experts to get the interrelationship between problems and solutions. The model that has been built is then tested in a case study, namely the Central Jakarta Central Bureau of Statistics (BPS). The results of the study indicate that the proposed model can be used to formulate solutions to data problems in BPS.