درخت حوزه‌های تخصصی

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

P urpose- Unproductive activities refer to economic activities which do not have a positive effect on GDP, but have high profit and returns, which can eliminate productive activities. This is a phenomenon that has occurred in Iran in the last three decades. The aim of the present study is to analyze the factors causing and spreading unproductive activities using Fumanat area as the context. Design/methodology/approach- The study area is Fumanat, one of the historical regions of Gilan. The type of research is qualitative. In order to collect the required data and information, we conducted the various steps: First, using secondary data, the study illustrated changes in the share of employment in the economic sectors of the region, changes in the area of agricultural land use, as well as changes in the level of built land use. Second, conducting interviews with different business owners of each household, the common activities of households were studied to determine the evolution of productive activities in the sample villages. The common activities of households and among them unproductive activities were identified by inductive method. In order to understand the factors affecting the creation and expansion of unproductive activities, the qualitative approach of grounded theory was used. Findings- The study indicates that in the mountain zone, 39.1 percent of jobs, in the foothill zone, 32.3 percent of jobs, in the plain zone, 41.9 percent of jobs and in the coastal zone, 30.2 percent of jobs, can be categorized as unproductive activities. The existence of uncertainty, lack of support for productive activities, the property rights issue, inadequate privatization and dysfunctional institution system affect the expansion of unproductive activities in the region. Originality/value- Various studies have examined productive and unproductive sides in economic endeavors, most of which considered them with a macro point of view. The present study tries to investigate the contextually of the factors underlying these changes in a rural space and community.

Purpose- Owramanat County in Kermanshah province with 14 tourism regions, is one of the best tourist destinations of Kermanshah province, in which the tourism activists have faced challenges during the period of the outbreak of the Covid-19 pandemic. The purpose of the present study is to evaluate and analyze the resilience of rural tourism and identify the key drivers affecting it in the face of Covid-19 pandemic in Owramanat County. Design/methodology/approach- the present applied, quantitative study has been conducted with a combined approach (combination of descriptive-analytical and exploratory methods). The questionnaire method was used for data collection and its validity and reliability have been confirmed by observing scientific principles. In order to achieve the purposes of the study, the opinions of 150 people from the local community active in the field of tourism were used to evaluate the resilience, and the opinions of 30 experts were used to identify the primary factors affecting the resilience and also the views of 25 experts were taken into consideration in order to identify the key drivers affecting the resilience of rural tourism. The SPSS and MICMAC software were used to analyze the collected data. Findings- The research findings showed that, the average of four variables including local government budget, environmental knowledge, community welfare, and social support system as the main components of the resilience of rural tourism were 1.757, 2.358, 1.808, and 2.295 respectively and have been significantly lower than the base average. The overall assessment results showed that the calculated average with a value of 2.014 has been significantly lower than the medium level. The results also showed that, among 17 factors affecting the resilience of tourism, 5 factors of government financial support, financial capital, sanitary equipment, infrastructural facilities and disease control are the most effective key drivers on resilience. Originality/ value- Evaluation and analysis of the resilience of rural tourism in the face of Covid-19 pandemic with an approach of presenting the key indicators and variables in this field and also identification of key drivers affecting the resilience of rural tourism have received less attention from researchers and this proves the originality of the present study.

Purpose- since governance has a direct and close relation to democracy and socio-economic development everywhere, and it is considered to be the main discussion of the discourse of sustainable rural development, the purpose of the present study is to examine the position of governance indicators in rural areas of Abarkooh town and its impact on the villagers' higher participation.   Methodology - the present research has been conducted using a descriptive-analytical method and the data were obtained through survey methods. The statistical population of this study were rural district governors, members of Islamic councils and residents of Abarkooh town. Chi-square test, Wilcoxon signed-rank test, Pearson correlation coefficient and regression coefficient were used to analyze the data. Research findings- the results indicate that the villagers had the highest participation of villagers is in manpower and participation in land donation is in the second place and financial aids is in the last place due to the weak financial strength of the villagers. According to the results of the T-test, the scores of the items related to the indicators of rural governance in Abarkooh town are at a desired level and the highest values belong to social trust and social justice indicators and the lowest value belongs to rule of law indicator. The results of Wilcoxon test show that, the impact of feasibility of governance indicators on public participation in this area has been at a high level. Pearson correlation coefficient and regression analysis were used to examine each of the governance indicators "transparency and accountability, efficiency and effectiveness, social justice, awareness, social trust, rule of law, acceptance of participation" as independent variables on villagers' participation in the dimensions of "manpower, financial assistance, land donation, (which were aggregated) as dependent variables and determine the effect of each of these dimensions. The correlation test value equal to 0.712 shows a significant, positive and direct relationship between independent and dependent variables of the present research. The modified determination coefficient indicates that, 69.4% changes in villagers' participation level is related to feasibility of principles of governance in the study area; therefore, holding meetings for rural people, rural district governors and members of councils for more interaction and informing people about their rights, clarification of financial and income issues and identification of capabilities of human society can play an essential role in feasibility of this matter.