محمد محمدی

INTRODUCTION: In recent years, the community-oriented approach has been proposed as one of the approaches used in crisis management. Therefore, this study aimed to identify the factors affecting community-oriented crisis management in Iran. METHODS: Initially, the subject of the study was defined and initial exploratory and library studies were conducted. Subsequently, the relevant factors and components were identified through the Delphi method and a researcher-made questionnaire and were then provided to the experts to give their opinions. These factors and components underwent analysis by statistical methods after that the qualitative and quantitative corrective opinions of the experts were received. Finally, the experts' consensus was reached regarding the appropriateness of the model, components, and the combination of factors. The study population in this section consisted of 28 academics and professionals familiar with the subject selected using a judgmental sampling method. Subsequently, to test the model, a researcher-made questionnaire was distributed among 353 selected individuals of the local community of South Khorasan Province, Iran, who were selected by random clustering method. The collected data in this section were analyzed in Smart PLS software (version 3) using confirmatory factor analysis. FINDINGS: The research findings included the validation of the model through the Delphi method and the test of the final model through confirmatory factor analysis. CONCLUSION: The results showed that four categories of preventive, preparatory, confronting, and reconstructive factors were effective on community-oriented crisis management, among which, preparatory factors with an impact factor of 33.5 had the greatest impact on community-oriented crisis management.

State banks must find a way to adopt a different strategy from other banks in providing customer service. An important and key way to create a competitive position is to differentiate services from other competitors that create a good image of the bank and its services in the minds of customers. A topic that has been addressed in the present study is the necessity for state banks, like other companies and businesses, to follow a suitable model in order to achieve a suitable position in the banking industry. In this regard, the purpose of this study is to design a model for positioning the services of state-owned banks and its validation. The data for qualitative stage were obtained from Keshavarzi, Melli, and Maskan branches' managers of Khorasan Razavi province and university professors in the field of management. The quantitative sample were also the customers of aforementioned banks, that due to their large number, 384 people from each bank were selected as a sample size by simple random method and Cochran's formula. In order to collect data in the qualitative part, Deleted part, the interview was used and in the quantitative part, a researcher-made questionnaire was used, which obtained validity with expert opinions and reliability with Cronbach's alpha of 0.77. In order to analyze the data in the qualitative part, grounded theory and the method of Strauss and Corbin and Maxquda software were used, and in the quantitative part, the structural equation technique and PLS2 software were used. The results showed that the model presented in 6 dimensions of causal factors,contextual, intervening, pivotal, strategies an consequences has a good fit.