علی بدیع زاده

According to the matter of knowledge-based businesses development in economic development and job creation of the state, it is so important to identify effective strategies and factors in developing entrepreneurship, supporting commercializing and branding of knowledge-based businesses and the environment in which these businesses fare formed. The purpose of the present research is offering an entrepreneurial branding model to knowledge-based firms. This is a qualitative research with the grounded theory approach. In this research, 20 experts of marketing, branding fields and managing directors of knowledge-based firms were studied through semi structured interviews by using purposive sampling method. Interviews were continued up to reach theoretical saturation point and after analyzing extracted codes in triple coding stages, 165 primary conceptual propositions were identified from open coding, 5 categorical propositions from axial coding and 23 main factors from selective coding and then the final model were extracted. In paradigm model of grounded theory, the pivotal phenomenon of the research has been considered the entrepreneurial branding process in the knowledge-based firms of the state and the casual, demographic and intervening conditions of this phenomenon were identified after fulfilling research stages. It was also offered the results and consequences of branding in these types of institutes in the model.

Purpose: Entrepreneurship development is one of the important concepts of recent decades that higher education has an important role in promoting it. As a result, the present study was conducted with the aim of investigating the status of entrepreneurship development levels in the Iranian university system. Methodology: This study was a descriptive from type of survey. The research population was managers of calligraphy organizations and professors of entrepreneurship disciplines of country in 2020 year. The research sample was 72 people who were selected by cluster sampling method and answered the researcher-made questionnaire of entrepreneurship development in the university system (82 questions). The face and content validity of the questionnaire was confirmed by 20 experts and its reliability by Cronbach's alpha method was obtained 0.91. Data were analyzed by binomial test in SPSS software. Findings: Findings showed that the entrepreneurship development in the Iranian university system at the institutional level (and its components including cultural factors and social factors) and policy level (and its components including actors in the field of entrepreneurship areas, entrepreneurial elements, policy-making stages and policy-making institutions) was above the average and at the individual level (and its components including individual factors and psychological factors) was below the average (P<0.05). Conclusion: According to the findings of the present study, officials and planners of entrepreneurship development in the Iranian university system should take steps to improve the curriculum and holding entrepreneurship training courses in order to improving the individual level of entrepreneurship development and the personal and psychological characteristics of entrepreneurs