مطالب

Today, competition to improve the quality of services is recognized as a critical strategic issue for sports venues. The purpose of this study is to determine the impact of service quality on improving loyal behaviors. (A case study of customers of wrestling sports complexes in Kermanshah province). The research method was descriptive-correlational and was conducted in the field. The study's statistical population was the customers of wrestling halls in Kermanshah province. In this study, 450 people were considered as the statistical sample of the study by random cluster sampling. Bonajsui's (2012) Research Work Questionnaire was used to measure research variables. Univariate and multivariate regression and the Friedman test were used to analyze the data. The regression test results showed that the service quality variable has a predictive power of about 18% of the variance of communication quality. Furthermore, the results showed that the variables of personnel responsiveness, reliability, and trust in personnel could be significant predictors of the communication quality component. Also, the results showed that the variable of communication quality could be a significant predictor for the components of loyal behavior, word of mouth, purchasing desire, and dissatisfaction. The study's results showed that the quality of services affects the quality of communication. According to the results, the responsiveness of the complex staff, reliability, and trust in the personnel have a positive effect on the quality. At the same time, no relationship was found between the tangibles and empathy components with the relationship's quality. According to the results, improving the quality of services in sports complexes and the quality of customer relations are the main factors in the occurrence of loyal customer behaviors and their reappearance in the future.

This study aimed to identify and analyze the factors affecting the athletic commitment to train and compete in the armed forces. The research method was applied, and the study's statistical population consisted of athletes affiliated with the Armed Forces across the country, of whom 290 were selected as the sample. For data collection, in the beginning, the qualitative method and interview with elites were used, then the quantitative method containing a demographic questionnaire and sport commitment questionnaire (researcher-made) with 33 questions is used. The questionnaire comprises six dimensions: facilities, incentives, rules and regulations, financial and personal factors, and enjoyment and satisfaction. Collected data through equation modeling were analyzed using Amos 21 software and SPSS 22 software to identify the factors affecting the variables. The results showed that the research model had a good fit, and a positive and significant relationship existed between facilities and incentives, incentives, rules and regulations, finances, personal factors, and enjoyment and satisfaction with sport commitment. Finally, it is recommended that the physical education managers of the armed forces take advantage of all the national facilities to increase their athlete's athletic commitment.