درخت حوزه‌های تخصصی

Considering the organizations’ increasing use of social media, many studies are being conducted in this area. Researchers are faced with a variety of research strategies depending on the nature of the research problem and data. If the right research strategy is not employed, the researcher will lose focus, and the time and effort spent will not necessarily serve the research objectives. When choosing a research strategy, the organization’s characteristics should be taken into consideration; otherwise, it may lead to confounding interpretations of the findings. In this regard, the present study aims to introduce an appropriate research strategy for each maturity stage of the organization under study. To this end, using systematic mapping methodology, about 256 articles published within 2011- 2021 were investigated, and the relationship between the types of research strategy used and the different stages of an organization’s maturity in using social media was reported. Specifically, by synthesizing the social sciences research methodology framework and the social media stage of the growth model, a mapping was developed between the research strategies and maturity stages. Based on this mapping, it is expected that the appropriate strategy for research at the first maturity stage is exploratory, and for the second and third stages are observational and descriptive, respectively. When the organization moves to the fourth and fifth levels, archival and causal strategies are recommended for research. Using the results of this research, researchers will be able to identify the right research strategy for the maturity stage of the organization under study and develop the appropriate research design accordingly.

In order to evaluate the companies of the cement industry active in the Tehran Stock Exchange (Iran), it is first necessary to identify the indicators of the industry. Note that some of the indicator values provided by the Exchange Organization to the users may have been lost for any reason. All of the existing models for calculating the efficiency of such units calculate the weight of the indicators related to each unit under evaluation independent of the weight of other units. So, in this study, researchers decided to develop a common set of weight models and propose a model that evaluates efficiency in the presence of heterogeneity decision-making units (DMUs) based on the common set of weight models. Finally, the proposed model evaluates 25 cement industry companies in the presence of heterogeneity DMUs of indicators and the results are being analyzed.

Evaluating the performance of companies using their financial ratios is a challenging task that is expected to become more straightforward by reducing the dimensionality of the data. The purpose of this study is to evaluate the performance of companies using a hybrid model for investment-related decision making through which the mean value of various financial ratios are calculated based on the investor's risk-taking behavior so that the number of all criteria is reduced to one single value for each alternative. To do so, a sample of 172 companies listed in Tehran Stock Ex-change was selected from 2008 to -2018. Firstly, the financial ratios were prioritized using decision trees regression analysis (type CART) and TOPSIS Technique. The results showed that Gross Profit Margin and Debt to Equity Ratio are the most and the least important factors, respectively. Then, using OWA (Ordered Weighted Averaging Aggregation) operator, the role of investor’s risk-taking behavior was investigated, and the results showed that investor’s risk-taking behavior changes the outcome of the decision-making process significantly.