درخت حوزه‌های تخصصی

According to published reports on the level of internalization of commercial vehicles, it shows that most carmakers pursue a minimal domestic manufacturing policy and less have a policy of increasing domestic manufacturing on their agenda. The most important research gaps are need to study R&D activities in the form of a dynamic system in the automotive industry based on the three variables of supply network capabilities, product innovation and process. The purpose of this study is to provide a dynamic model to investigate the behavior of a commercial vehicle R&D system. The present study is applied in terms of purpose. The basis of the system analysis is previous research as well as information obtained from interviews with automotive industry experts. For this purpose, first the variables affecting the cycle of R&D activities are studied and modeling is presented using the dynamics approach. Also, various policies on the performance of the development research cycle based on the time of knowledge acquisition and product introduction have been simulated and analyzed. The results of system performance simulation show that the weak share of research and development budget along with low and limited market share and lack of proper investment makes the research and development capability at an unfavorable level during the next 10 years. Therefore, it is suggested that the necessary measures in this regard be taken in the fields of product sales marketing along with appropriate investment in research and development.

Blockchain technology was initially implemented for cryptocurrencies in 2009, but it caught the undivided attention of multiple industries such as finance, supply chain management, healthcare, and governments. This research was set out to investigate and evaluate six benefits of blockchain for marketing: fostering disintermediation, combating click fraud, reinforcing trust and transparency, enhancing privacy protection, empowering digital marketing security, and enabling creative loyalty programs. An empirical study in the form of an online survey was conducted to examine the realization of benefits in practice. The research concluded that blockchain does indeed provide promising benefits for marketing, but that depends on whether marketers use public (permissioned) blockchain or private (permissioned) blockchain, and also the ability of the blockchain community to resolve fundamental challenges and pending issues such as scalability, speed, interoperability, and privacy, besides several many others.