درخت حوزه‌های تخصصی

There is a degree of ambiguity, contradiction and complexity in the management capability and knowledge achievements of the organization, which needs to be designed and presented in a conceptual framework in a simple framework in order to reduce uncertainty in the management of the organization. The purpose of this study is to provide a systematic perspective on the knowledge-centered organization, continuity of survival and avoidance of organizational decline and on the other hand to create an understanding of the relationship between knowledge-based management and life and organizational decline in five organizations integrating in the banking industry . In this study, data were collected using a questionnaire from 150 managers, experts of five banks and financial and credit institutions (about to merge). In this study, two issues have been examined; First, using the method of performance importance analysis, the position of organizations in the two areas of knowledge-oriented and capital-based were examined. Two banks are in the position of innovative organization and two other banks are in the area of illusion, and one bank is on the border of excellence and illusion. Finally, with the structural modeling method based on the partial least squares approach, the interrelationship between knowledge-based leadership with innovation, excellence, illusion control and organizational decline of the defined hypotheses have been tested that these variables reinforce each other. And the effect of independent variables on dependent variables is strong.

The electricity industry is one of the most important and vital development of countries, as the electricity access index is one of the main components of assessing the degree of industrial competitiveness. In Iran, the electricity industry has a relatively long history and more than a century and now with a production capacity of about 80,000 MW and with the support of more than a thousand large, medium and small enterprises and localization of equipment and technical and engineering services, it is one of the leading industries in the country. According to this issue, the purpose of this study is to determine and model the factors affecting the promotion of customer satisfaction of electricity distribution companies. The method of the present study is a special type of qualitative research tradition called data theory. The sample size is determined based on the theoretical adequacy method and includes 16 expert managers of power distribution companies in 9 provinces of the country who have been selected based on the selection method and snowball, data collection tools are text, first a set of primary topics was collected during the coding process and categories were extracted from their entrails. Then, in the axial coding stage, the link between these categories was shown in the form of a coding paradigm.

The purpose of this study was to design and fit an e-commerce implementation model in knowledge-based companies active in the field of information and communication technology in Tehran province. In this research, the research policy of data foundation theory was used. The statistical population of the qualitative section consists of experts familiar with the subject of research (university professors and experts in the field of study). In order to determine the sample size, a purposeful method was used and until the new concepts were not enumerated, the interview process continued until the 15th person. The statistical population of a small part is all employees of knowledge-based companies active in the field of information and communication technology in Tehran that according to surveys, approximately 21,000 people work in these companies which 378 people were selected as the sample size by racemose or random classification and Morgan table. In this research, two questionnaires have been used to collect the data needed to measure the studied variables. Experts' opinions were used to evaluate the validity of the questionnaire and Cronbach's alpha reliability of 0.87 was obtained. To analyze the data, the grounded theory approach and structural equations have been used and the software is PLS. Findings showed that 81 sub-components constitute the dimensions of the model and the results of model fit also showed that the research model is valid for implementation and according to the analysis, it was found that at the 95% confidence level, all paths are significant, and as a result, the six main dimensions and subcomponents related to the model are approved.

The present study aimed to identify the indicators and components of knowledge capital and human resource strategies in the Iranian higher education system. Participants in the present study were managers and deputies of human resources in the higher education system and university professors. Sampling was performed in a purposeful and theoretical manner. Theoretical saturation of the samples was obtained after interviewing 10 people. The number of samples was not determined before performing the study and the sampling process continued until some kind of information saturation was obtained, i.e. no new information was extracted from the data during the interview. The instrument of the present study was semi-structured interviews whose validity and reliability were confirmed by confirmatory factor analysis and Cronbach's alpha test. Three coding steps were used to analyze the data. Using open coding, model categories were identified. Then, in the axial coding stage, the link between these categories was determined in the form of a coding paradigm. In the selective coding process, the conceptual model was determined in the form of three dimensions and including 14 components as follows: knowledge process capability (knowledge application, knowledge transfer, knowledge integration, knowledge production), human resource strategies (recruitment, human resource development, employee performance, service compensation, working relations), and knowledge capital (human capital, structural capital, innovative capital, social capital, and process capital) were identified. According to the findings of this study, suggestions are presented so that the officials, decision-makers, and educational planners in the higher education system be familiar with the dimensions, components, and mechanisms of knowledge acquisition and human resource strategies in the higher education system and take necessary executive measures while planning and making the necessary policies.

The purpose of the current study is to validate the pattern of brand marketing efforts on social media with customers in the dermo-cosmetic industry.In terms of method and time frame of data collection this study is considered cross-sectional research. The statistical population involved the dermoc-osmetics industry clients of Serita brand. The sample size was 384 people and the employed sampling method was simple randomization method. To validate the pattern of brand marketing efforts on social media, the researcher made use of the partial least squares method alongside with Smart PLS software. The data collection tool was a questionnaire that was validated by structural validity, convergent validity and divergent validity. The reliability of the questionnaire was judged by employing Cronbach's alpha and combined reliability. The outcome indicated that the creating informative content and social content are considered to be the fundamental factors of the model that affects client trust. Client confidence brings about. Client engagement and encourages attractive page design. Accordingly, interacting with clients and designing attractive pages touches word-of-mouth advertising and eventually leads to the efficacy of social marketing efforts.